Search Marketing Communications

The Pew Research Center has released a poll showing how Senior Citizens spend their time.

“Senior Citizen” may not be the correct term to describe people over the age of 65, but its the only phrase I am familiar with.

How Senior Citizens Spend Their Time

Not surprisingly, 83% took prescription medication within 24 hours of being contacted while 77% watched more than one hour of television.

Network television has become unappealing to me for this very reason: Free TV has effectively become the advertising channel of choice for institutional Pharma.

Try watching a network television program without being interrupted by at least one pharmmercial.

How else can Pharma effectively reach its Senior Citizen target audience?

Not through the internet…

According to the Pew Research Center Less than 28% of adults over the age of 65 use the internet daily.

What will happen to the Network Television and Pharma industries prospects when their mutual audience begins tuning and or checking out?

Tags: Network Television, Pharma, Senior Citizens, Target Audience

This entry was posted on July 12, 2009 at 1:12 pm and is filed under Target Audience. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.