Archive for the ‘Becoming A Local Expert’ Category

Becoming A Local Expert

December 5, 2009

Alex Perriello CEO of Realogy Franchise Group shares insights into what he has found works for small business owners who are looking to have new customers seek them out along with their products and services instead of the other way around.

Perriello has found small business owners who consistently blog generate a higher level of rapport with interested prospects which in turn can lead to increased customer counts and satisfaction.


Because regularly publishing your business thoughts to a blog  both prequalifies and pre-sells your target audience (readers).

Ironically, Perriello’s message may still not be heard by the millions of small business owners who most would likely benefit from hearing his advice – those small business owners who still don’t blog let alone market online.