Search Marketing Communications

I came across an interesting small business marketing site “I Love Local Commercials”.

Two guys – Rhett and Link – ask their site’s visitors to nominate a small business to win a free commercial produced by their company ILoveLocalCommercials.com.

So they actually don’t give away a free commercials to every small business owner who asks – the small buisness owner has to win first.

How do Rhett and Link do it?

Through sponsorship by a company called Microbilt.

I Love Local Commercials

The concept of giving away free commercials which is really a twist on the “register to win a prize” tactic is subtle yet innovative.

I am not sure what direct return on investment Microbilt has received from their sponsorship of ILoveLocalCommercials.com

However, Microbilt most certainly has established their brand name as a result of their sponsorship.

Rhett and Link’s work like the commercial below also appears to be effective for the medium.

A question I have for Rhett and Link is – how come they don’t advertise and sell their commercial production services as well?

Tags: Branding, Free Commercials, I Love Local Commercials, ILoveLocalCommercials.com, Marketing Strategy, Microbilt Corporation, Rhett and Link, Small Business Marketing

This entry was posted on December 2, 2009 at 5:48 pm and is filed under Branding, Free Commercials, I Love Local Commercials, Small Business Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.