If you haven’t installed Google Webmaster Tools on your site, I highly recommend doing so.
Combined together – data from Webmaster Tools, Google Analytics and Google Adwords, provide actionable insight from three different and valuable perspectives.
After posting here for over 730 days in a row, I have decided to take a moment and reflect on what kind of traffic and results my site has produced during that time period.
Overall, I am happy with both my content product and the results it has produced.
However, going forward I want to apply all of the insight and knowledge I have gained from having remained on task.
Since I didn’t start out with an editorial calender let alone a content plan when I began blogging , I thought I would use the Google Webmaster’s Tool Top 20 Site Keywords data to see what it is exactly I have been writing about for the last several years. I have a general idea, but Google’s data has specific ideas about the nature of my site.
Fortunately, the Top 20 Site Keywords tool reveals a theme consistent with my consulting practice focus vis-a-vis the keywords most often found and thus associated with this site.
Here are the top 20 keywords associated with the Search Marketing Communications domain and blog –
Top 20 Site Keywords SearchMarketingCommunications.com
Granted, without a formalized content plan – the subject matter found within this blog could be considered wide and not necessarily focused.
Going forward, I plan to continue writing about the above subjects while also covering some of the following topics not in any particular order –
Ad Agency Training
Advertising
Adwords
Analytics
Answers
Assist keywords
Audience
Brand
Branded
Brandless
Communications
Crowd source
Crowd words
Dialogue
Direct Marketing
Direct Response
Disengaged
Display
Distribution
eCommerce
Engaged
Friendship
Geolocation
Geotextual
Google Places
Image Ads
Keywords
Last click
Listening Campaign
Local
Location Extensions
Marketing
Medium
Mobile
Optimization
PPC
Questions
Real time search
Reception
Reporting
Rich Media
Schemas
Search
Search Engine Marketing
Search Engine Optimization
Search Funnels
SEO
Share of spend
Share of Voice
Social Search
TV
Word of Mouth
Next, I will generate a mind map of this blog’s editorial focus going forward.
This is a work in progress…
Search Marketing Communications 
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