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Archive for July, 2010
Google Ad Innovations
July 21, 2010Google WAP Mobile Ads Locations Routed By Mobile Area Codes?
July 20, 2010I have been traveling over the last several days and I’m now about 1,000 miles from my home.
Today I ran a search in Google on my iPhone for some keywords I bid on in my local market and noticed my ads were still being displayed even though I had set my ads distribution parameters for my home state only.
Either Google WAP Mobile Ads are being distributed nationally regardless of the geographic targeting settings or my iGoogle account and phone settings are signaling Google my physical location is still in my home state and thus justify delivery to my smartphone.
Any ideas which factor is causing this?
Update: After further testing, I determined my iGoogle settings – which were personalized to my home city/state – even while in use on my iPhone trumped the physical location of my smartphone for what type of geotargeted ads were available for delivery. After signing out of my iGoogle account on my iPhone, Adwords is now delivering locally targeted ads based on where I am not where my iGoogle account says I am.
Audio Post
July 19, 2010Google Places Google Tags Offer
July 18, 2010Get 30 days of Free Advertising with Google Tags.
Google Places Offer
Estibot.com Free Domain Appraisal Tool
July 16, 2010Recently I began receiving a flurry of offers on some of the domains I listed for sale.
While the free domain appraisal market may not be very robust or reliable, I found Estibot.com provided the most information of any free domain appraisal site.
Estibot.com
Estibot.com has a clean UI and functions as promised.
My First Marketing, Advertising and Public Relations Presentation
July 15, 2010I have been asked to give a two hour presentation on the subjects of Marketing, Advertising and Public Relations.
Its been some time since I have presented and quite frankly as the presentation date approached I wrestled with whether or not I even wanted to give such a general presentation.
Of course now that I have completed it, I feel completely different!
I did learn some things while preparing the content.
1. Creating content is labor intensive
2. Mind maps are the only way I can create anything on time.
3. Mind maps make creating Powerpoint content considerably easier
4. “All work expands to fill the time available for its completion.” Parkinson’s Law
Or said in another way, if it weren’t for the last minute nothing would ever get done.
While I didn’t allow enough time to get this presentation done perfectly, I did get my presentation done – albeit at the last minute.
The following is a mind map of my Marketing, Advertising and Public Relations Presentation.
Marketing Advertising Public Relations Mind Map
A Marketing Strategy Mindmap
July 14, 2010One of the greatest challenges I have had with operating in the digital world has been switching back and forth from analytical to creative thought all the while attached to a computer keyboard.
By definition computer keys whether alpha or numeric are binary and digital.
Yet, the creative process as far as I can tell is neither.
Creativity is analog.
Recently, I figured out how to draw simple images and post them to my blog.
However, even the simplest of concepts ultimately require further exploration and explanation.
Prior to producing all of my work on computers, mind maps were my creative tool of choice.
Using paper to facilitate creative thinking in an age when rapid digital iteration is a competitive advantage has caused me great consternation up until now.
I recently discovered a software program called Mindjet that is designed for capturing non-linear thought in the form of a digital mind map.
There are lots of cool features in Mindjet’s MindManager Mindmapping tool like this one for visualizing a marketing strategy.
Marketing Strategy Mind Map
If you are a visual and creative person like me, I highly recommend getting a copy of Mindjet.
Mindjet will help you get all of those creative analog thoughts sorted and mapped out… digitally.
Looking For An Ad Agency? Google Can Help
July 13, 2010I was looking at my Google Adwords campaign data and noticed a referral for the search query SEM Agency (Search Engine Marketing Agency).
A quick Google search for SEM Agency produced the first Adwords ad I had seen from Google promoting its Google AdWords Certified Partners program.
Looking for an Ad Agency?
I was one of the first people worldwide to receive the original Google Qualified Individual designations shortly after Google announced its program.
I qualified for certification again several years later and then let my status lapse.
Coincidentally for the past two weeks, I have been reviewing all of the Google Adwords Certified Partners program materials in preparation for taking the two tests necessary for gaining Certified Partner status – again.
While I never received any business from Google for being a Google Adwords Professional in the past, I think the Google Agency program and their marketing of it might now finally have some benefits for company’s like mine.
In the interim, if you want to search for a Google Adwords Certified Partner, Google provides a convenient way to search for partners @ the Google Adwords Partners Search page.
Find Google AdWords Certified Partners
Search Marketing Communications 
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