Archive for March, 2010
March 21, 2010
From eMarketer:
Many marketers keep social campaigns siloed
There are now hundreds of millions of consumers worldwide using social networks, blogs, microblogs, online forums and video-sharing sites, and marketers have followed them there. Social media marketing has gone from experimental to must-have, and that increases the importance of adopting an integrated social strategy.
According to research from marketing management firm Unica, the proportion of marketers integrating their social campaigns with other channels varies widely depending on the tactic. While a majority of voting features, product reviews, user-generated content and RSS feeds are integrated with other campaigns, that is not true of efforts on social networking sites, blogs or microblogs.
Unica said in its report that the main ways marketers are integrating their social campaigns are in regard to timing, creative themes and branding.
Social Media Marketing Tactics Integration
Siloeing social networking sites, blogs and microblogs may be the best way for marketers to measure whether these channels produce results for them or not.
Tags:Social Media Marketing Tactics Integration
Posted in Marketing Communications, Search Engine Marketing Firm, Search Engine Optimization, Search Engine Optimization Company, Search Engine Optimization Services, Social Media Marketing Tactics Integration | Leave a Comment »
March 20, 2010
comScore has released data for the Top 10 gaining site categories by percentage change in Unique Visitors for February 2010 vs. January 2010.
From comScore:
Valentine’s Day Romance Sweeps the Internet
e-Cards ranked as one of the top-gaining site categories in February, growing 7 percent to 23.1 million visitors, as consumers sent their loved ones Valentine’s Day cards. MyFunCards.com led the category with 6.3 million visitors, up 75 percent versus January. Evite.com attracted 5 million visitors during the month, followed by AG Interactive with 4.8 million (up 13 percent), 123Greetings.com with 3.0 million (up 15 percent), and Yahoo! Greetings with 869,000 (up 7 percent).
Flowers/Gifts/Greetings sites also saw a 7-percent gain in February, growing to 32.3 million visitors. AmericanGreetings Property grabbed the #1 position with 10.6 million visitors, while ProFlowers.com surged 412 percent to 5.3 million visitors. Gifts.com ranked third with 4.3 million visitors, followed by Hallmark with 3.2 million (up 12 percent). 1-800-Flowers.Com, Inc. closely followed Hallmark with nearly 3.2 million visitors (up 97 percent).
Online Personals sites also grew in popularity during the month, experiencing a 5-percent increase to 24.2 million visitors. eHarmony ranked as the #1 Personals site during the month, attracting 5.0 million Americans (up 82 percent), while Match.com Sites ranked second with 3.4 million visitors. PlentyOfFish.com attracted 2.8 million visitors, followed closely by SinglesNet.com with 2.6 million.
Tax Sites Guide Americans through Filing Frenzy
Tax sites saw another month of gains as the filing deadline approached and Americans looked for tax information or to file their returns online. The category attracted 32.1 million visitors in February, up 12 percent from January.
Auto Industry Rebound and Recalls Attract Consumer Interest Online
In February, auto consumers were occupied with government policy, recalls, new model releases, and special offers, which boosted traffic to Auto Manufacturer sites. The category saw 24.6 million visitors during the month, up 5 percent since January, with General Motors taking the top spot with 5.8 million visitors. Toyota ranked second in the category with 5.4 million visitors (up 7 percent), followed by Ford Motor Company with 4.8 million, Honda with 3.6 million (up 7 percent), Nissan with 2.5 million (up 24 percent), and Chrysler with 2.1 million (up 7 percent).
Top 10 Gaining Site Categories by Percentage
comScore’s data confirms how closely online behavior is tied to offline events.
Tags:February 2010 Top 10 Gaining Site Categories By Percentage
Posted in February 2010 Top 10 Gaining Site Categories By Percentage, Marketing Communications, Search Engine Marketing Firm, Search Engine Optimization, Search Engine Optimization Company, Search Engine Optimization Services | 1 Comment »
March 16, 2010
When Analysts report a product works instead of the subject (social media) of the report’s users / customers confirming it works – beware!
Social Hype
Dear Social Media Analysts – please put me on your lists for more studies like these!
Tags:Facebook, Social Media Analysts, Social Media Hype
Posted in Facebook, Marketing Communications, Search Engine Marketing Firm, Search Engine Optimization, Search Engine Optimization Company, Search Engine Optimization Services, Social Media Analysts, Social Media Hype | Leave a Comment »
March 15, 2010
I received the following email from Godaddy today.
CO Domains
The argument for .Co domains according to Godaddy.
Why Choose .CO?
• .CO is meaningful, memorable and intuitive for people around the world
• .CO is relevant to individuals, domainers, businesses and organizations
• .CO gives businesses and brands the chance to create a worldwide footprint
• .CO appeals to today’s socially-networked individuals and entrepreneurs
I wonder what percentage of type-in / direct navigation traffic is truncated omitting the m from .com?
Whatever that number is – it seems like that number alone would be compelling enough to justify investing in .Co domains for both offensive and defensive purposes.
Tags:Co Domain Registration, Direct Navigation, GoDaddy, Type In Traffic
Posted in Co Domain Registration, Direct Navigation, GoDaddy.com, Marketing Communications, Search Engine Marketing Firm, Search Engine Optimization, Search Engine Optimization Company, Search Engine Optimization Services, Type In Traffic | Leave a Comment »
March 14, 2010
Even though I have been logging into my Google accounts with my American and English account names and passwords, Google assumes that because of the location where I am accessing their datacenters from is located also must mean I want to view my account in that particular country’s language.
Nope – not so.
It took me awhile to figure out how to get my account and Google search results to display in English again.
I'm Feewing Wucky
While trying to figure out how to get my account to display in English again, I discovered Google offers translation services in many languages even the obscure Elmer Fudd English dialect.
After several days of being disconnected, understanding Elmer Fudd comes quite naturally.
Tags:Elmer Fudd, I'm Feewing Wucky
Posted in Elmer Fudd, I'm Feewing Wucky, Marketing Communications, Search Engine Marketing Firm, Search Engine Optimization, Search Engine Optimization Company, Search Engine Optimization Services | Leave a Comment »
March 13, 2010
More from eMarketer about Marketing Budget allocation shifts:
…even though marketers are on board with the idea that social is key to their overall strategy, many are sick of hearing about it. In addition to being one of the most important buzzwords, social media was considered the most annoying, with nearly 30% of executives tired of it. Twitter, specifically, got on the nerves of nearly 15% of respondents, and social networking rounded out the top three trends marketers were most tired of hearing about.
Regardless, social spending will increase. A separate survey of US marketing execs by Ad-ology indicated social tactics were the most likely to increase in 2010.
Marketing Budgets
Surely executives growing tired of hearing about social media, social networking and the Twitter brand specifically doesn’t bode well for the nascent space or the Twitter brand’s monetization potential.
How can social media reconcile itself with the fact that marketing executives’ chief concern is Marketing ROI while social media and social networking have yet been able to deliver consistent measurable ROI to marketers?
I wonder how many executives have grown tired of hearing about Google and search engine marketing results?
Tags:Google, Marketing Budget Changes, Marketing ROI, Search Engine Marketing, Social Media, Social Networking, Twitter
Posted in Google, Marketing Budget Changes, Marketing Communications, Marketing ROI, Search Engine Marketing, Search Engine Marketing Firm, Search Engine Optimization, Search Engine Optimization Company, Search Engine Optimization Services, Social Media, Social Network, Twitter | Leave a Comment »
March 12, 2010
From eMarketer:
US marketing executives were much more optimistic about the economic outlook in February 2010 than they were the year before, when the recession was in full swing, and many were planning to increase budgets, according to the “Marketing Trends Report 2010” from Anderson Analytics and the Marketing Executives Networking Group (MENG). But they have become even more focused on getting a good return on their marketing investments.
Anderson and MENG found that “marketing ROI” had jumped to become the most important trend to marketing executives. Social media cracked the top 10 this year, when 72% of respondents were planning a social strategy. The two concepts were also key when combined: Social media ROI was an important buzzword for 36% of executives.
Marketing ROI
If you sell to marketers, embedding Marketing ROI in your argument is guaranteed to get their attention.
Tags:Marketing ROI
Posted in Marketing Communications, Search Engine Marketing, Search Engine Marketing Firm, Search Engine Optimization, Search Engine Optimization Company, Search Marketing | Leave a Comment »
Search Marketing Communications 
You must be logged in to post a comment.