Archive for September, 2008

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Insight: YouTube Statistics

September 4, 2008

My Google Keyword Suggestion Tool video on YouTube is attracting one of the oldest audience segments YouTube reaches.

YouTube Demographic Stats

YouTube Demographic Stats

According to Insight, YouTube’s statistics package, 100% of YouTube viewers of my 2:25 minute Google Keyword Suggestion tool video within the last 30 days were 45-54 year old males.

Not 50% or 80% but 100%.

If women aren’t watching keyword suggestion tool videos on YouTube, I wonder what types of videos women are watching on YouTube?

YouTube Insight statistics also provide data on a video’s popularity within a country and how it was discovered through its source of views “discovery” tab.

YouTube Country Stats

YouTube Country Stats

YouTube Discovery

YouTube Discovery

YouTube Insight provides statistics to everyone who publishes their videos on YouTube.

Get insight into how your videos are performing by logging into your account and clicking on “My Videos”.

Each video has a dashboard with Play, Edit, Annotations and Insight buttons.

Click on Insight to learn how each of your videos are performing on YouTube.

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Posted in Keyword Suggestion Tool, Video, YouTube, YouTube Demographics, YouTube Discovery, YouTube Insight, YouTube Popularity, YouTube Views, YouTube.com | Leave a Comment »

Political Message Metrics

September 3, 2008

Attributor.com has developed an interesting method for measuring political messages and their efficacy by identifying how well and often a particular candidates message travels ie., is copied and pasted across the web.

It looks like Attributor originally developed their service for content publishers who were looking to track and potentially monetize their “re-purposed” content.

Since the world wide web is the world’s largest copying machine, its reasonable to conclude the messages that are copied and re-purposed the most across the world wide web are those messages which reached and resonated with the most members of the world wide web’s audience.

I think it would be hard to argue there is no larger – albeit fragmented – audience in the world.

Other than sales produced, what better way to measure the reach and efficacy of a particular message whether it be a political message or brand message than to see how often it is repeated and in this case – copied?

Attribute’s system helps publishers monitor, find and measure copied content.

Shouldn’t every web content producer be using tools like Attributor to measure the impact I dare say content theft has on their bottom line?

Screen shots from the Attributor demo:

Monitor Content

Monitor Content

Monitor Content

Find Content

Find Content

Find Content

Copied Content

Copied Content

Copied Content

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Posted in Audience, Brand Message, Content, Political Message, World Wide Web | Leave a Comment »

Yahoo Search Marketing: Searching for the Smart Start Guide

September 2, 2008

I went to the Yahoo Search Marketing blog for refresher tips on how to optimize Yahoo search marketing pay per click accounts.

Their most recent blog post gave some general ideas on how to improve an ads quality index.

From the Yahoo Search Marketing blog:

“Improve your ad quality by grouping related keywords
If you group your keywords the right way (by themes, such as product or service type, or special offers) and achieve high quality, you could receive a better rank in search results and/or a lower bid.”

These tips along with many others come from Yahoo’s Smart Start Guide.

The Smart Start Guide according to Yahoo, “is a guidebook geared especially toward the beginning search marketer, but it also offers tips for the more advanced Yahoo! Search Marketing advertiser.”

The Yahoo Smart Start Guide chapters include:

  • Getting to know your Yahoo account
  • Building a foundation with strong keywords
  • Organizing ad groups for success
  • Writing effective Yahoo ads
  • Making sure your Yahoo ads are high quality
  • Matching keywords to your customers’ searches
  • Determining effective bids
  • Targeting your Yahoo ads geographically
  • Advertising on content sites other than Yahoo.com
  • Tracking your Yahoo results

The Yahoo Search Marketing blog then provides a link to download a pdf version of the Smart Start Guide.

Unfortunately numerous attempts to download the Smart Start Guide to Yahoo’s pay per click advertising system, I ended up with an unreadable pdf document.

yahoo-smart-start-guide-pdf

yahoo-smart-start-guide-pdf

I don’t know why the pdf failed, but I don’t think the download error occurred on my end.

Hopefully the Yahoo Search Marketing blog team will receive news of this blog post ping and fix their Smart Start Guide pdf download.

Otherwise, I will have to keep searching for answers to my Yahoo pay per click advertising questions elsewhere.

Update: Jeff the Yahoo Search Marketing blog editor contacted me and suggested I use Adobe Acrobat to open their Smart Start Guide which I did – successfully.

Apparently, my Apple Reader has some compatibility issues with viewing that particular Yahoo pdf.

Thanks Jeff…

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Posted in Pay Per Click, PDF, Quality Index, Search Marketing, Yahoo | Leave a Comment »

Google Chrome Browser and Comic Book Marketing Communications

September 1, 2008

The Official Google blog has announced they will be launching the beta version of Google’s new Chrome browser tomorrow in more than 100 countries.

Sorry Mac and Linux users – no Google Chrome browser yet developed for your operating systems.

What I find most interesting about this product launch is Google’s use of a comic book to market and communicate their new browsers story and value proposition.

Google Chrome Browser Comic Book

Google Chrome Browser Comic Book

Additionally, they have posted their comic book “tutorial” in Google Book Search which will surely drive more traffic and create more awareness of one of Google’s less visited search properties.

Could comic books become the new preferred marketing communications media for making a case for switching from one technology provider to another?

At a minimum, using a comic book to market a new browser is novel…

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Posted in GOOG, Google, Google Book Search, Google Chrome Browser, Google Comic Book, Marketing Book, Marketing Communications | 1 Comment »

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