Posts Tagged ‘Yahoo’

WordPress Domain Change and Google Indexing Issues

March 7, 2009

On January 28, 2009 I moved my several year old blog to a new domain while still hosting the site at WordPress.

In addition to the blog no longer being picked up by Google blog search or Technorati, the new domain hasn’t had any new posts crawled or indexed by Google since switching domains.

Google Search Marketing Communications

Google Search Marketing Communications

I verified the site with Google as suggested several weeks ago yet still no luck.

On the other hand, I haven’t verified the new domain with Yahoo or Microsoft Live.

Yahoo Search Marketing Communications

Yahoo Search Marketing Communications

Yet both Yahoo and Live are crawling and indexing my new blog domain address hosted at WordPress.com.

Live Search Marketing Communications

Live Search Marketing Communications

What gives?

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Microsoft+Yahoo+Twitter = Microhooter! to the Rescue?

March 4, 2009

While thinking about commenting on another blog regarding all the blather about how this company or that company will kill Google and its lead in the search space, I believe I stumbled upon the perfect Google killer: Microhooter!

Combined or by reputation alone couldn’t Microsoft’s desktop monopoly, Yahoo’s display ad business and Twitter’s mass texting be enough to derail Google’s money making search engine?

Maybe in theory but not in practice.

No, not even Microhooter! will save the day.

The search audience is an army of one – one billion people online that is – an army which will continue to march where it can find and get the answers it needs when and where they are needed.

With or without a Microhooter, for the time being and for the foreseeable future that place will remain Google.

You can go back to work now.

Yahoo Searching for New CEO; Jerry Yang Stepping Down

November 17, 2008

As first reported by Kara Swisher at Boomtown:

To: all yahoos
Fr: Jerry
Subject: update

yahoos –

i wanted to address all of you on the news we’ve just announced. the board of directors and I have agreed to initiate a succession process for the ceo role of yahoo!. roy bostock, our chairman of the board, is leading the effort to identify and assess potential candidates for consideration by the full board. the board will be evaluating and considering both internal and external candidates and has retained heidrick and struggles to help in this effort.

i will be participating in the search for my successor, and i will continue as ceo until the board selects a new ceo. once a successor is named, i will return to my previous role as chief yahoo and continue to serve as a director on the board.

last june, i accepted the board’s request that i assume the ceo role to restructure and reposition the company as a whole in order to more effectively meet the fast-changing needs of both users and partners. since taking on the ceo role, i have had an ongoing dialogue with the board about succession timing. thanks in large measure to your tireless efforts, we have created a more open, competitive yahoo! and we believe the time is now right to transition to a new ceo who can take the company to the next level.

despite the external environment we face, the fact remains that yahoo! is now a significantly different company that is stronger in many ways than it was just 18 months ago. this only makes it all the more essential that we manage this opportunity to leverage the progress up to this point as effectively as possible. i strongly believe that having transformed our platform and better aligned costs and revenues, we have a unique window for the right ceo to take ownership over the next wave of mission-critical decisions facing the company.

all of you know that I have always, and will always bleed purple. i will always do what I think is right for this great company. while this step will be an adjustment for all of us, i know it’s the right one. i look forward to updating you on this process as soon as the board has developments to share, and will continue to do everything i can to make yahoo! fulfill its full potential.

thank you,
jerry

Final 2008 U.S. Presidential Electoral Map

November 5, 2008

Here are the nearly final 2008 U.S. Presidential Election results from Yahoo and Real Clear Politics:

U.S. Presidential Election Results

U.S. Presidential Election Results

Barack Obama is set to become the 44th President of the United States with 349 Electoral Votes compared to John McCain’s 147+ electoral votes.

Update 11-07-08:

Missouri has yet to show us what their 2008 U.S. Presidential Electoral Votes are.

2008 Final Electoral Map

2008 Final Electoral Map

Yahoo Workforce and Market De-Cap-itation

October 21, 2008

I have always found Yahoo related market news ironic when its front and center on the Yahoo Finance site – particularly when the news isn’t so good.

Yahoo Finance

Yahoo Finance

Like today’s news of Yahoo’s plans to fire 1,500 employees or 10% of their workforce just eight short months after receiving and then rejecting a $47.5 Billion dollar purchase offer from Microsoft.

At the close of business today, Yahoo’s stock market capitalization was $16.73 Billion – approximately one third Microsoft’s $47.5 Billion offer.

Yahoo Market Cap

Yahoo Market Cap

In either case, whether you were an employee who was fired – or you still own Yahoo stock – ouch!

Yahoo! Search Marketing Console?

September 17, 2008

I was cleaning up some Yahoo Search Marketing accounts this morning and was trying to find Yahoo’s Search Submit login page.

In the past, keeping track of all their search product offerings was difficult.

Yahoo has consolidated all of their search marketing products into a drop down box on their Sponsored Search login page.

The Yahoo Search Marketing login page shows 13 different search marketing product categories:

1. Sponsored Search

2. Local Sponsored Search

3. Mobile Sponsored Search

4. Search Submit Pro

5. Search Submit Express

6. Search Submit Basic

7. Marketing Console

8. Search Optimizer

9. Product Submit

10. Travel Submit

11. Local Listings

12. Directory Submit

13. Small Business

Yahoo Marketing Console

Yahoo Marketing Console

I thought I would get reacquainted with Yahoo search marketing products so I clicked on their “Marketing Console” thinking this would somehow let me manage all of my Yahoo search marketing products in one dashboard.

Not today.

Yahoo Marketing Console 404 Not Found

Yahoo Marketing Console 404 Not Found

When I clicked on the Yahoo search marketing console I was sent to a non-existent page.

I then searched for the Yahoo search marketing console – in Yahoo – and was directed back to their sponsored search login page.

Did Yahoo have a search marketing console for managing all of their search products and I just wasn’t able to locate it?

Or, did Yahoo have a marketing console they have since abandoned?

Microsoft adCenter: No Cost Per Conversion Data

September 15, 2008

Is there a particular reason why the Microsoft adCenter doesn’t provide a cost per conversion column for its advertisers?

Microsoft adCenter Cost Per Conversion

Microsoft adCenter Cost Per Conversion

The Microsoft adCenter dashboard displays ad group name, ad group start date, ad group end date, status, spend, impressions, clicks, ctr %, average position, conversions, average cpc and negative keywords.

adCenter data does show number of conversions – just not their cost. This unnecessarily creates an extra level of interpretation and work for advertisers.

Why?

If an advertiser wants to manage and understand their advertising campaign’s effectiveness through cost per conversion data – Microsoft through its omission of this metric – leaves advertisers to make their own calculations… or not.

Is this a lack of transparency in Microsoft’s adCenter?

If it is, Microsoft’s not providing its advertisers with acquisition cost data makes calculating their return on investment more difficult.

Both Google and Yahoo supply this type of data.

Surely this is just an oversight on Microsoft’s part.

If it is an oversight, adding cost per conversion data in the Microsoft adCenter dashboard would help Microsoft’s advertisers understand more about their campaigns acquisition costs and in turn their return on investment from advertising with Microsoft.

Surely providing this data in column form would be in the best interest of both Microsoft and its advertisers.

New Email Addresses from Yahoo: Ymail and Rocketmail

August 18, 2008

Although Yahoo announced new email address availability under their Ymail and Rocketmail domains in June, Yahoo just now appears to be actively promoting them.

Upon logging into my Yahoo email account, I received this banner ad.

Ymail Rocketmail

Ymail Rocketmail

I can only guess Yahoo is creating these additional email addresses to retain their existing customers by offering them more email address alternatives than Yahoo’s original email addresses provided previously.

I set up a new Ymail account in just a few minutes and can switch between my new email account and my original Yahoo email account easily

Microhoo Boo

May 1, 2008

According to today’s online edition of the Wall Street Journal, Microsoft’s Chief Executive Office Steve Ballmer and it board remain undecided about whether or not they will raise their bid to acquire Yahoo and its internet display advertising and search audience business.

As I previously wrote in a post on Greg Sterling’s blog, Microsoft’s proposed acquisition of Yahoo is really about Microsoft’s need to retain, preserve and grow their existing audience and keystrokes before Google has completed their quarterback sneak through Microsoft’s desktop.

Without Yahoo and its internet audience, Microsoft will face accelerating short and long term audience losses to Google.

The question Microsoft hasn’t yet been able to answer for itself remains: “How much cash do we have to spend today to save and protect the future of our desktop franchise and its cash flow?

Apparently the price is one Microsoft has yet to come to grips with or let go of.