Posts Tagged ‘Google’

Share of Searches by Search Engine

August 11, 2008

Via Hitwise: Google’s share of US searches exceeeds 70% for the first time.

“Google’s share of searches increased 10% over the same month last year and 2% over the previous month. Yahoo! Search, MSN Search (including Live.com), and Ask followed with 18.65%, 5.36%, and 3.53% share of searches, respectively.”

Combined with last month’s milestone which saw Google field 7 billion searches within a single month according to ComScore and in the absence of any new disruptive and innovative search appliance, Google looks to continue its arithmetic assault on Yahoo, MSN / Live and Ask’s share of US search traffic.

Search Engine Market Share

Search Engine Market Share

Google Captures Top Traffic Spot

May 17, 2008

Proof Google has built a better mouse trap…

From ComScore Media Metrix:

Top 50 Properties

Google Sites captured the top position in the Top Properties ranking for the first time, reaching 141 million Americans in April. Yahoo! Sites ranked second with 140.6 million visitors, followed by Microsoft Sites with 121.2 million visitors. Superpages.com Network and CareerBuilder LLC both jumped eight spots in the ranking to positions 18 and 30, respectively.

comScore April 2008

Medicare Marketing Strategies: Search Engine Optimization Webinar

May 8, 2008

I am presenting a Webinar on Search Engine Optimization (SEO) to Medicare Marketing professionals July 10th, 2008 @ 12:00 PM – 1:15 PM EDT.

I recently presented at the World Research Group Medicare Marketing Strategies conference in Washington DC. I am looking forward to working with World Research Group again.

World Research Group

The Medicare Marketing Strategies Search Engine Optimization (SEO) Webinar Overview:

Harness the Power of the Internet! An increasing number of potential Medicare beneficiaries are turning to the web, and specifically to Google, to find and research area plans. Make sure your name is at the top of their list. This webinar shows how Medicare plans can utilize Google-specific Search Engine Optimization techniques to improve their outreach among prospective enrollees.

Who should attend the Medicare Marketing Strategies Search Engine Optimization (SEO) Webinar:

From Health Plans:

  • Chief Marketing Officers

Also Vice Presidents, Directors, and Managers of:

  • Marketing
  • Medicare
  • Senior Products
  • Senior Markets
  • Government Programs
  • Corporate Communications

Medicare Marketing Strategies Search Engine Optimization (SEO) Webinar Agenda:

Learn how to:

  • Target your prospects online instead of offline for measurable results
  • Transform your business into a modern marketing machine
  • Speak with your customers in their language, one they understand and prefer
  • Tap Google Adwords to reach prospects when and where they want to be reached.
  • Acquire new business more rapidly and efficiently through Google positioning.
  • Reduce friction and costs in your acquisition and retention program

About Tim Cohn:

World Research Group Speaker

For more information about the Search Engine Optimization Webinar or to register, please contact the World Research Group toll free by phone at 1-800-647-7600, via e-mail at info@worldrg.com or sign up for the Medicare Marketing Strategies Search Engine Optimization (SEO) Webinar at World Research Group.com

Microhoo Boo

May 1, 2008

According to today’s online edition of the Wall Street Journal, Microsoft’s Chief Executive Office Steve Ballmer and it board remain undecided about whether or not they will raise their bid to acquire Yahoo and its internet display advertising and search audience business.

As I previously wrote in a post on Greg Sterling’s blog, Microsoft’s proposed acquisition of Yahoo is really about Microsoft’s need to retain, preserve and grow their existing audience and keystrokes before Google has completed their quarterback sneak through Microsoft’s desktop.

Without Yahoo and its internet audience, Microsoft will face accelerating short and long term audience losses to Google.

The question Microsoft hasn’t yet been able to answer for itself remains: “How much cash do we have to spend today to save and protect the future of our desktop franchise and its cash flow?

Apparently the price is one Microsoft has yet to come to grips with or let go of.

Brand Lift through iGoogle Artists Themes

April 30, 2008

Google re-introduce an expanded roster of Artist Themes for iGoogle.

What if you could have your brand’s most loyal customers display your brand image alongside Google’s in your customer’s browser’s homepage?

Can you say Brand Lift?

Innovative earlier adopters like Dolce & Gabbana, Philippe Starck, Diane von Furstenberg (I guess Mr. Diller approves) the Beastie Boys and even Lance Armstrong have already taken the leap.

See for yourself in this YouTube video montage showcasing 68 original iGoogle themes by world-class artists:

Find more Google iGoogle Artist themes at Google.com

iGoogle Artist Theme

iGoogle Artist Themes

iGoogle Artists Themes

iGoogle Artist Themes

Google Who Is Domain Search

April 29, 2008

Google search now provides WhoIs domain registration information directly in their search results via Domain Tools.

Domain ownership details can be found by clicking the result.

A search for: whois domaintools.com produces the following result.

Google Who Is Domain Search

Be sure to to type whois as one word as opposed to two because a search for who is domaintools.com doesn’t produce the domain’s registration information, it produce the site’s search results.

Google Who Is Domain Search

I have used Domain Tools for several years and highly recommend their site and tools. As far as I can tell, there are few if any other domain intelligence tools that provide anywhere near the data Domain Tools does.

Jay Westerdal of Domain Tools blog posts about the domain industry are also worth investigating further.