Archive for the ‘Search Marketing Agency’ Category

Adwords Search Funnels: Evaluating Your Assist Keywords

May 2, 2010

Use the Assisted Conversions report in Google AdWords Search Funnels to identify and evaluate the impact certain keywords, such as generic (non-branded) keywords, have on conversions.

Indeed, the keyword universe consists of either generic or branded keywords.

Whether generic keywords assist in brand related keyword conversions speaks volumes about the strength of a particular brand.

Investing In Brand Loyalty

May 1, 2010

Jean-Philippe Maheu, Worldwide Chief Executive Officer of Publicis Modem shares his definition of a brand and the importance of sustained investment in brand loyalty.

Maheu defines a brand as “the sum of all the experience that consumers have with a company, with a product with a service.”

Maheu also says a brand can be defined “as how a consumer will talk about the product if they were in private with their wife, their partner, their friend.”

Google Adwords For Mobile

April 30, 2010

Google AdWords for mobile lets advertisers keep track of key account developments from their Android, iPhone, and Palm Pre devices by showing AdWords advertisers the alerts and filters they have set up for their keywords and campaigns.

Visit http://adwords.google.com/dashboard/Dashboard to view the new Google Adwords mobile interface.

Top 10 Most Valuable Global Brands

April 29, 2010

From WPP:

Tech Triumphs in annual in BrandZ Top 100 Most Valuable Global Brands

BrandZ Top 100 worth over $2 trillion, a 40 percent growth over five years, strong brands outperformed the stock market and proved resilient in recession

Strong brands prove their resilience to recession in the fifth annual Millward Brown Optimor BrandZ Top100 Most Valuable Global Brands ranking released today. When most key financial indicators plummeted, the value of the top 100 brands rose by four percent in the last year to more than $2 trillion. The BrandZ Top 100, commissioned by WPP, is the only valuation in the world that takes into account customers’ opinions on brands and demonstrates this with a dollar value.

“In the past, many companies were quick to cut their marketing spend during a down economy,” said Joanna Seddon, CEO of Millward Brown Optimor. “A new trend has emerged in the wake of the recession as more companies realized the importance of maintaining and even increasing budgets to support brand loyalty and engagement.”

Top 10 Most Valuable Global Brands 2010

Top 10 Most Valuable Global Brands 2010

Can’t Tech’s Brand triumph as a group be correlated with Moore’s Law and the ability of the integrated circuit to deliver ever greater degrees of performance?

New Google Adwords External Keyword Tool

April 28, 2010

Google Adwords External Keyword tool is being replaced with a new keyword tool with a slightly different user interface.

Users visiting the External Keyword Tool  @ https://adwords.google.com/select/KeywordToolExternal will see a link to the new tool:

New Google External Keyword Tool

New Google External Keyword Tool

As far as I can tell, the new external keyword tool looks like the one found within the new interface in Google Adwords advertisers’ accounts.

Google Adwords External Keyword Tool

Google Adwords External Keyword Tool

State Of Inbound Marketing: Report

April 27, 2010

I read the following headline regarding a report on the state of “inbound marketing’ –

Major Social Media Channels Provide Leads to 4 in 10 Companies

Then comes the paragraph below:

More than four in 10 companies overall have acquired a customer from four major social media channels. Forty-one percent of companies have acquired a customer from both Twitter and LinkedIn. That figure rises to 44% for Facebook and 46% for a company blog.

Whether by design or oversight, the following three simple words explicitly sum up the value proposition of social media as a marketing channel:

“…acquired a customer”

Notice how their study doesn’t say social media channels predictably acquire customers, it says “acquired a customer”… yep just one customer.

Until social media channels can predictably acquire customers, social media should change its name to social messengers.

When the majority of social channel users can predictably acquire more than just one customer social channels can then call themselves media.

Until then, the social channel will remain just another type of digital salesman.

Why Facebook Must Expand Its Footprint

April 26, 2010

Without additional externally generated data points from sites reporting Facebook “likes”, its ability to extrapolate audience psychographics and woo new advertisers will be nil thus rendering Facebook’s ad inventory nothing more than online display advertising.

Word Of Mouth Marketing

April 25, 2010

What factors determine whether or not a favorable message is:

Question #1). Carried?

Question #2). Heard?

Word Of Mouth

Word Of Mouth

Answer #1): Schemas

Answer #2): I know the answer, but I am not telling here..

New Ad Formats In Google Adwords

April 24, 2010

To provide a better search ads experience, Google has been developing and testing a variety of new ad formats.

Learn more about the new ad models and ad extensions Google has developed in this video.

Measuring Google Adwords Success

April 23, 2010

Measure the success of your Google AdWords ads and use this information to improve your AdWords account performance.