Investing In Brand Loyalty

Jean-Philippe Maheu, Worldwide Chief Executive Officer of Publicis Modem shares his definition of a brand and the importance of sustained investment in brand loyalty.

Maheu defines a brand as “the sum of all the experience that consumers have with a company, with a product with a service.”

Maheu also says a brand can be defined “as how a consumer will talk about the product if they were in private with their wife, their partner, their friend.”



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