Posts Tagged ‘Adwords Search Funnels’

Adwords Search Funnels: Evaluating Your Assist Keywords

May 2, 2010

Use the Assisted Conversions report in Google AdWords Search Funnels to identify and evaluate the impact certain keywords, such as generic (non-branded) keywords, have on conversions.

Indeed, the keyword universe consists of either generic or branded keywords.

Whether generic keywords assist in brand related keyword conversions speaks volumes about the strength of a particular brand.