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From WPP:

Tech Triumphs in annual in BrandZ Top 100 Most Valuable Global Brands

BrandZ Top 100 worth over $2 trillion, a 40 percent growth over five years, strong brands outperformed the stock market and proved resilient in recession

Strong brands prove their resilience to recession in the fifth annual Millward Brown Optimor BrandZ Top100 Most Valuable Global Brands ranking released today. When most key financial indicators plummeted, the value of the top 100 brands rose by four percent in the last year to more than $2 trillion. The BrandZ Top 100, commissioned by WPP, is the only valuation in the world that takes into account customers’ opinions on brands and demonstrates this with a dollar value.

“In the past, many companies were quick to cut their marketing spend during a down economy,” said Joanna Seddon, CEO of Millward Brown Optimor. “A new trend has emerged in the wake of the recession as more companies realized the importance of maintaining and even increasing budgets to support brand loyalty and engagement.”

Top 10 Most Valuable Global Brands 2010

Can’t Tech’s Brand triumph as a group be correlated with Moore’s Law and the ability of the integrated circuit to deliver ever greater degrees of performance?

Tags: Millward Brown Optimor BrandZ, Top 10 Most Valuable Global Brands

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