Use the Assisted Conversions report in Google AdWords Search Funnels to identify and evaluate the impact certain keywords, such as generic (non-branded) keywords, have on conversions.
Indeed, the keyword universe consists of either generic or branded keywords.
Whether generic keywords assist in brand related keyword conversions speaks volumes about the strength of a particular brand.
Jean-Philippe Maheu, Worldwide Chief Executive Officer of Publicis Modem shares his definition of a brand and the importance of sustained investment in brand loyalty.
Maheu defines a brand as “the sum of all the experience that consumers have with a company, with a product with a service.”
Maheu also says a brand can be defined “as how a consumer will talk about the product if they were in private with their wife, their partner, their friend.”
Google AdWords for mobile lets advertisers keep track of key account developments from their Android, iPhone, and Palm Pre devices by showing AdWords advertisers the alerts and filters they have set up for their keywords and campaigns.
Visit http://adwords.google.com/dashboard/Dashboard to view the new Google Adwords mobile interface.
From WPP:
Tech Triumphs in annual in BrandZ Top 100 Most Valuable Global Brands
BrandZ Top 100 worth over $2 trillion, a 40 percent growth over five years, strong brands outperformed the stock market and proved resilient in recession
Strong brands prove their resilience to recession in the fifth annual Millward Brown Optimor BrandZ Top100 Most Valuable Global Brands ranking released today. When most key financial indicators plummeted, the value of the top 100 brands rose by four percent in the last year to more than $2 trillion. The BrandZ Top 100, commissioned by WPP, is the only valuation in the world that takes into account customers’ opinions on brands and demonstrates this with a dollar value.
“In the past, many companies were quick to cut their marketing spend during a down economy,” said Joanna Seddon, CEO of Millward Brown Optimor. “A new trend has emerged in the wake of the recession as more companies realized the importance of maintaining and even increasing budgets to support brand loyalty and engagement.”
Top 10 Most Valuable Global Brands 2010
Can’t Tech’s Brand triumph as a group be correlated with Moore’s Law and the ability of the integrated circuit to deliver ever greater degrees of performance?
Google Adwords External Keyword tool is being replaced with a new keyword tool with a slightly different user interface.
Users visiting the External Keyword Tool @ https://adwords.google.com/select/KeywordToolExternal will see a link to the new tool:
New Google External Keyword Tool
As far as I can tell, the new external keyword tool looks like the one found within the new interface in Google Adwords advertisers’ accounts.
Google Adwords External Keyword Tool
Without additional externally generated data points from sites reporting Facebook “likes”, its ability to extrapolate audience psychographics and woo new advertisers will be nil thus rendering Facebook’s ad inventory nothing more than online display advertising.
What factors determine whether or not a favorable message is:
Question #1). Carried?
Question #2). Heard?
Word Of Mouth
Answer #1): Schemas
Answer #2): I know the answer, but I am not telling here..
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