Archive for the ‘Facebook’ Category

How Google Rates Links From Sites Like Facebook And Twitter

January 17, 2010

Ok, if links from Twitter are no followed, what happens to my Twitter account’s Page Rank 6?

Advice to Client Regarding Social Media and Online Display Advertising

September 14, 2009

The following is my response to a request from a client regarding my opinion on social media and online display advertising.

There seems to have been an uptick in the number of recommendations suggesting businesses begin or increase their budgets for social media and online display advertising campaigns.

Dear Client,

The efficacy rhetoric of both social network and display advertising  is increasingly on the rise as Microsoft/Yahoo and Facebook/Twitter attempt to attract more display brand advertising dollars from traditional media who are losing the war for the consumer’s attention.

The social / display advertising camps wouldn’t have to be selling their merits – if their results did their speaking for them.

The reason the former don’t is because their product produces inferior results while the latter has yet to yield any results if any results at all.

These are some of the reasons why the Yahoo/Facebook/Twitter market cap / value is 1/8 Google’s $150 Billion.

However, as with everything else – there are exceptions.

I have had a small percentage of deals convert with display while others have not.

Testing is the only way to prove or disprove whether or not display advertising will work for a particular business.

Display ads can be geo-targeted but its not as precise because it relies on other publishers data and it can have placement, targeting and measurement issues.

The first thing to do is to test whether text ads convert in their display network first. If so, then try image / display ads.

Unless of course a testing supports and fulfills a brand’s impression objectives in target markets and isn’t held to the same level of results performance as search.

If a display advertising test meets its objectives, then launch trials with Yahoo / MSN publishing partners.

Nielsen June 2009 Social Media Stats

July 17, 2009

Nielsen’s June 2009 Social Media Stats reports continued online member community unique audience size growth for the seven of the top ten largest social media sites.

Twitter posted the largest year over year growth rate of 1,928%.

From Nielsen Wire:

Among the top 10 social media sites, Twitter.com was again the fastest growing, increasing 1,928 percent year-over-year, from 1 million unique visitors in June 2008 to 21 million unique visitors in June 2009–making Twitter the fourth most visited member communities site in June. Facebook continued to lead as the No. 1 U.S. social networking site for the sixth month in a row, with 87.3 million unique visitors in June 2009.

Online Member Communities Unique Audience

Online Member Communities Unique Audience

Although Twitter’s audience reach grew the most, Facebook’s audience penetration remained the highest @ 4:39:33 spent on the site.

Both Facebook and Twitter saw increases in the average amount of time spent per person by their respective audiences.

Facebook was also the No. 1 social networking site among the top 10 when ranked by average time per person, with visitors spending an average of 4 hours and 33 minutes on the site in June. This is a 240 percent year-over-year increase. The average time per person on Twitter increased 522 percent year-over-year, from 5 minutes and 2 seconds in June 2008 to 31 minutes and 17 seconds in June 2009, making it the fastest growing by time per person among the top 10.

Average Time Per Person Facebook vs. Twitter

Average Time Per Person Facebook vs. Twitter

Social Media Spam: The New Bulk Email

June 19, 2009

The reason social media hasn’t become a bona fide sales channel is because the majority (if not all) of a social media’s audience at any one point in time – whether its Facebook, Linkedin or Twitter- are not buyers.

This hasn’t slowed the onslaught of social media spammers nor has it slowed them in their efforts to peddle wares to anyone who might be listening.

Social Media Spammers

Social Media Spammers

Facebook User Names

June 13, 2009

I am not much of a Facebook user although I have had an account for several years.

My teenage son uses it consistently while my eleven year old son hasn’t yet embraced it or even MySpace for that matter.

Having worked online since 1999, I have been able to register accounts under my own name in most every type of category leading web platform that has come along.

As a result, I took Facebook up on its offer to register my name as my user name.

Facebook.com began officially accepting new user name registrations last night at midnight.

I thought I would wait a day to register my user name to see if any of the other dozen or so Tim Cohn’s who are online around the world would thwart my registration.

To my surprise, the Tim.Cohn user name had not yet been taken.

Facebook.com/Tim.Cohn

Facebook.com/Tim.Cohn

It has now.

Linkedin Plus Twitter Equals Who Knows What?

November 1, 2008

I just added my Twitter account into my Linkedin account profile after noticing Owen Frager had added it to his “what he is working on” Linkedin updates.

Twitter TimCohn

Twitter TimCohn

Pretty cool Owen…

Linkedin TimCohn

Linkedin TimCohn

I had been meaning for some time to write about the importance of “owning and controlling your brand” whether personal or corporate in the most promising emerging social platforms for both offensive and defensive purposes

Appropriately, I first became acquainted with Owen after having posted on Domain King Rick Schwartz’ blog

Name.com

Name.com

about how I missed the first offensive opportunity to control “my personal brand” – albeit my not so unique name – on that newfangled social platform called the world wide web way back in 1996.

Tim Cohn

Tim Cohn

Granted, its hard to gauge in advance which social platforms will have the largest audience and reach after filtering out all their noise.

However, not registering your “brand” in their databases early on can lead to remorse later on.

If you haven’t done so already, register your own brandname.com / companyname.com and create accounts for the same names in MySpace, Facebook, Twitter and Flickr – if you can…

The same holds true for individuals.

Sign up for a Linkedin account under your personal brand: your name.

Don’t be disappointed though if you can’t. If yours is a common name – it surely has long since been registered.

Registering your brands with these sites may not make you any money in the short term, but if and when social media platforms ever figure out how to make money for themselves let alone for their advertisers and users, wouldn’t it be better for you to control your brand name(s) on the most successful social media sites instead of someone else?