I was surprised to learn after transitioning my Yahoo accounts to Bing that I still need to run Yahoo campaigns until the end of October.
For those of you who had thought you had seen the last of Yahoo! – Think Again!
Yahoo Transition
Archive for September, 2010
Don’t Lose Your Yahoo! Traffic
September 20, 2010Google Instant: Connection Speed A Factor
September 19, 2010I apparently had a slow internet connection this afternoon and received the following message mid query while in Google Instant:
“Google Instant is off due to connection speed. Press Enter to search.”
Google Instant Connection Speed
I guess this means Google Instant is dependent on internet connection integrity and speed.
Does this mean dial up customers aren’t able to access Google Instant?
Google Adwords As An Issue Awareness Channel
September 18, 2010The following video has an interesting and unique use case for Google Adwords: Service Employees International Union organizes their members and drives issue awareness with Google AdWords.
In what other ways can Google Advertising whether search or display be used to reach and connect with an organization’s members?
Why News Doesn’t Sell Anymore
September 17, 2010Scratch that… financial news sells and always will while all other forms of news are living on borrowed time.
Why can’t non-financial news production be cost justified any longer?
Because “news” isn’t now nor was it ever transactional for advertisers.
The web – specifically Google – has simply laid this fact bare.
Engaged Or Disengaged? That Is The Question
September 16, 2010There are only two types of audiences:
1. The Engaged Audience.
2. The Disengaged Audience
Which audience do your prefer reaching?
There should be no question as to which is better.
The Future of Yahoo Search Marketing Desktop?
September 15, 2010It seems like just yesterday when Yahoo released its Search Marketing Desktop – Yahoo’s answer to Google’s Adwords Editor.
While Yahoo’s new paid search campaign management tool came several years after Adwords Editor, it was a welcome relief for those of us who manage search accounts with lots of campaigns and keywords.
With Yahoo’s recent announced shuttering of the Yahoo Ambassador program after selling its search business to Microsoft – another question remains: What is Yahoo going to do with its Search Marketing Desktop paid search management tool?
Yahoo Search Marketing Desktop
To my knowledge, Microsoft doesn’t yet have a comparable search management tool available or in development.
It would be nice if Yahoo’s Search Marketing Desktop ported directly to Microosoft’s adCenter but I am not counting on it.
Will Yahoo’s advertisers soon receive an email notifying them the Search Marketing Desktop will be mothballed at some point in the near future?
If so, it won’t be a surprise but what a waste.
Stump The Google Adwords Keyword Suggestion Tool
September 14, 2010Its not often you can enter an established domain in Google’s keyword suggestion tool and get –
“No search results were found. Please try again.”
Particularly from a U.S. Federal Government website, but such is the case here:
Stump The Google Adwords Keyword Tool
The Google Search Engine Optimization Starter Guide
September 13, 2010Want to know more about search engine optimization?
Look no further than Google itself and their Search Engine Optimization Starter Guide.
About the Guide From Google:
Welcome to Google’s Search Engine Optimization Starter Guide. This document first began as an effort to help teams within Google, but we thought it’d be just as useful to webmasters that are new to the topic of search engine optimization and wish to improve their sites’ interaction with both users and search engines. Although this guide won’t tell you any secrets that’ll automatically rank your site first for queries in Google (sorry!), following the best practices outlined below will make it easier for search engines to both crawl and index your content.
Google Editorial + Ads
The 22 page guide has useful information both the webmaster and small business owner may find helpful.
Now go get yourself a copy and get optimizing!
Audience Relationships?
September 12, 2010I am not sure marketers can have a relationship with their audience however as the astute marketer in this video points out – “if we listen well, we can fit our brands into their lives in a meaningful way.”
She also correctly describes the single most important aspect of successful brand communication- “to get to a single thought… a single nugget of meaning…”
Google Instant Search: A Prediction For The SEO
September 11, 2010For all you SEO fans out there wondering about or maybe even pontificating what results if any will materialize from the launch of Google Instant, I have a rather simplistic albeit cryptic prediction:
With the launch of Google Instant; the tail will stop wagging the dog.
Adjust your search marketing communications accordingly.
Search Marketing Communications 
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