Posts Tagged ‘Audience Relationships’

Audience Relationships?

September 12, 2010

I am not sure marketers can have a relationship with their audience however as the astute marketer in this video points out – “if we listen well, we can fit our brands into their lives in a meaningful way.”

She also correctly describes the single most important aspect of successful brand communication- “to get to a single thought… a single nugget of meaning…”