Want to know more about search engine optimization?
Look no further than Google itself and their Search Engine Optimization Starter Guide.
About the Guide From Google:
Welcome to Google’s Search Engine Optimization Starter Guide. This document first began as an effort to help teams within Google, but we thought it’d be just as useful to webmasters that are new to the topic of search engine optimization and wish to improve their sites’ interaction with both users and search engines. Although this guide won’t tell you any secrets that’ll automatically rank your site first for queries in Google (sorry!), following the best practices outlined below will make it easier for search engines to both crawl and index your content.
The 22 page guide has useful information both the webmaster and small business owner may find helpful.
Now go get yourself a copy and get optimizing!