Posts Tagged ‘Engaged Audience’

Engaged Or Disengaged? That Is The Question

September 16, 2010

There are only two types of audiences:

1. The Engaged Audience.

2. The Disengaged Audience

Which audience do your prefer reaching?

There should be no question as to which is better. Enter A URL To See Its Social Impact

August 4, 2010

I came across this site today while researching some Tweets.

The concept is simple enough – analyze the “impact” of a web page via the amount of socialization it receives.



I signed up for an account and generated some stats on one of the posts I retweeted.



BackType presently displays three types of analysis – Summary, Audience and Conversations – each providing a perspective on how and to what degree a particular message engaged its audience.


July 8, 2010

Is the domain producing a outsized share of referrals in your Google Managed or Automatic Placements Display Network campaigns?

If so, the following explanation from Google may shed some light as to how and why.

If you are targeting both the Google Display Network and have iPhone / Smartphone devices enabled in a campaign, your ads are eligible to be shown in mobile carriers downloaded apps.

While ad placements are above the fold and target an engaged audience, I don’t yet have enough measurable data confirming the performance of this type of audience advertising targeting.