There are only two types of audiences:
1. The Engaged Audience.
2. The Disengaged Audience
Which audience do your prefer reaching?
There should be no question as to which is better.
Posts Tagged ‘Engaged Audience’
Engaged Or Disengaged? That Is The Question
September 16, 2010BackType.com: Enter A URL To See Its Social Impact
August 4, 2010I came across this site BackType.com today while researching some Tweets.
The concept is simple enough – analyze the “impact” of a web page via the amount of socialization it receives.
BackType
I signed up for an account and generated some stats on one of the posts I retweeted.
Summary
BackType presently displays three types of analysis – Summary, Audience and Conversations – each providing a perspective on how and to what degree a particular message engaged its audience.
AdsenseForMobileApps.com
July 8, 2010Is the AdsenseForMobileApps.com domain producing a outsized share of referrals in your Google Managed or Automatic Placements Display Network campaigns?
If so, the following explanation from Google may shed some light as to how and why.
AdsenseForMobileApps.com
If you are targeting both the Google Display Network and have iPhone / Smartphone devices enabled in a campaign, your ads are eligible to be shown in mobile carriers downloaded apps.
While ad placements are above the fold and target an engaged audience, I don’t yet have enough measurable data confirming the performance of this type of audience advertising targeting.
Search Marketing Communications 
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