Archive for the ‘Engaged Audience’ Category

AdsenseForMobileApps.com

July 8, 2010

Is the AdsenseForMobileApps.com domain producing a outsized share of referrals in your Google Managed or Automatic Placements Display Network campaigns?

If so, the following explanation from Google may shed some light as to how and why.

AdsenseForMobileApps.com

AdsenseForMobileApps.com

If you are targeting both the Google Display Network and have iPhone / Smartphone devices enabled in a campaign, your ads are eligible to be shown in mobile carriers downloaded apps.

While ad placements are above the fold and target an engaged audience, I don’t yet have enough measurable data confirming the performance of this type of audience advertising targeting.

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