Posts Tagged ‘Automatic Placements’

AdsenseForMobileApps.com

July 8, 2010

Is the AdsenseForMobileApps.com domain producing a outsized share of referrals in your Google Managed or Automatic Placements Display Network campaigns?

If so, the following explanation from Google may shed some light as to how and why.

AdsenseForMobileApps.com

AdsenseForMobileApps.com

If you are targeting both the Google Display Network and have iPhone / Smartphone devices enabled in a campaign, your ads are eligible to be shown in mobile carriers downloaded apps.

While ad placements are above the fold and target an engaged audience, I don’t yet have enough measurable data confirming the performance of this type of audience advertising targeting.

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Posted in AdsenseForMobileApps.com, Engaged Audience, Google Display Network, Managed Placements, Marketing Communications, Search Engine Marketing Firm, Search Engine Optimization | Leave a Comment »

Anonymous.Google Display Network Placements

July 7, 2010

I was reviewing the Automatic Placements section of one of my Google Adwords Display Network campaigns and found the largest source of impressions came from anonymous.google.

With nearly eight times more impressions than the New York Times, anonymous.google is quite the page turner.

anonymous.google

anonymous.google

More about Anonymous Placements from Google:

Some publishers choose to offer placements anonymously and not disclose their site names to advertisers. Rest assured that you’ll still have access to reporting details on anonymous placements. All placements, including anonymous placements, are required to adhere to Google Adsense Program Policies.

Its been a while since I last studied my Google Content Network placements – now the Google Display Network – but I bet if I were to run some reports on the sources of this anonymous.google traffic, I would find that most if not all of those impressions came from parked domains.

Update: To locate the source of anonymous.google traffic find and click “Exclusions”, campaign level then Add exclusions Exclude category tab to see a top level breakdown of Google Display Network traffic sources by category.

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Posted in Anonymous Placements, Anonymous.Google Display Network Placements, Automatic Placements, Marketing Communications, Parked Domains, Search Engine Marketing Firm, Search Engine Optimization | Leave a Comment »