It appears Twitter has removed the Trending Topics list of the top subjects being tweeted.
Twitter Trending Topics Gone
I wonder if Trending Topics had become a Twitter spam magnet?
Archive for 2009
Twitter Trending Topics Gone
June 25, 2009Media Person of the Year: Microsoft CEO Steve Ballmer
June 24, 2009The Cannes Lions 2009 56th International Advertising Festival has named Microsoft CEO Steve Ballmer its Media Person of the Year.
Steve Ballmer Media Person of the Year
The following are some gems from Ballmer’s acceptance speech via the Guardian.Co.Uk
All content consumed will be digital, we can [only] debate if that may be in one, two, five or 10 years.
There won’t be [only traditional]newspapers, magazines and TV programs.
There won’t be [only] personal, social communications offline and separate.
In 10 years it will all be online.
Static content won’t cut it in the future.
Some say that the ad-funded model has not led to profitability. Google’s search site makes money but past Google is there a publisher with an ad-funded or fee-based model that has made lots of money? No.
And finally a definitive response from Steve Ballmer regarding Microsoft’s interest in buying Yahoo:
We have no interest in acquiring Yahoo. What we have said is that we will continue to remain open to a partnership with Yahoo.
Google Webmaster Tools Directions
June 23, 2009While struggling with getting this WordPress blog’s domain mapping url redirected properly and indexed again by Google, I came across the following list of directions for webmasters.
Google Webmaster Tools Directions
If only Google Webmaster tools answered how long it will WordPress domain mapping domains to get indexed again.
Today is 147th day since I bought the upgrade from WordPress and its also the 147th day since Google stopped indexing this blog.
Google Local Business Center Unavailable
June 22, 2009It seems I have been getting the following message from Google’s Local Business Center more often than not.
Google Local Business Center Unavailable
Looking forward to being able to login again to view my statistics.
Website Advertising with the Google Content Network
June 21, 2009The Google Content Network, the world’s largest ad network, lets you easily place ads – from text ads to rich media and video – in front of the right audience on the right websites at the right times.
From within Adwords advertisers can:
- Find customers’ favorite sites, then reach them while they’re focused on relevant content.
- Add the power of rich media to campaigns with DoubleClick and others.
- Learn where ads just ran and how they performed with Google reporting and measurement features.
- Improve ROI by adjusting your creative and bids with Adwords campaign management tools.
Google advertisers can reach the right audience at the right time with Google advertising tools:
Google Ad Planner
Google Ad Planner
Google Placement Tool
Google Placement Tool
Google Keyword Tool
Google Keyword Tool
Google Contextual Targeting
Google Contextual Targeting
Google Placement Targeting
Google Placement Targeting
Updated Satellite Images of Tehran in Google Earth
June 20, 2009Google partner GeoEye has provided updated satellite imagery of Tehran, taken on Thursday the 18th at approximatly 11:18am PST.
You can learn more about the new images of Tehran from the Google Earth blog.
The following is a screenshot of the updated imagery.
Tehran Google Earth
Technical information about the new satellite images of Tehran from Google:
The images were taken from GeoEye’s IKONOS satellite, which images at roughly 1-meter per pixel. We are continuing to work with GeoEye to see if we can provide a higher resolution update from the GeoEye-1 satellite, which would be at 0.5-meters per pixel, but this is subject to weather constraints.
Social Media Spam: The New Bulk Email
June 19, 2009The reason social media hasn’t become a bona fide sales channel is because the majority (if not all) of a social media’s audience at any one point in time – whether its Facebook, Linkedin or Twitter- are not buyers.
This hasn’t slowed the onslaught of social media spammers nor has it slowed them in their efforts to peddle wares to anyone who might be listening.
Social Media Spammers
Google Interest Based Ads
June 18, 2009How to set your Google interest based ads preferences:
Social Media’s Return on Investment?
June 17, 2009I was fishing in the Tweet stream yesterday when I caught the following job posting for a social media coordinator.
Social Media Coordinator
Several attributes of this job description struck me as odd if not misinformed.
The job description sounds more like a wish list composed by someone in Human Resources rather than by someone who actually knew what they were requesting.
The idea that the future Social Media Coordinator position holder has to report to the “Manager – Interactive Projects” runs counter to the list of skills the job description requires.
Any individual who has experience performing the following “social media” laundry list of tasks including the non-social media related disciplines of search engine optimization and web analytics while generating a return on investment would by definition already be a Manager – Interactive Projects – if not considerably more.
Responsibilities of the position will include the support of Interactive initiatives regarding online Social Media (SM), web analytics/research, news distribution and Search Engine Optimization (SEO). In addition, responsibilities of this role will include:
· Strategy, planning and direction to content managers and maintenance of Social Media initiatives including Facebook, Twitter, LinkedIn, MySpace, YouTube and others
· Educating consultants regarding new technology and the Social Media environment
· Utilizing technology to research and measure company Social Media status and ROI
· Interaction with corporate and regional company representatives to promote news and activities of the company
· Management of all company related Social Media registrations
· Providing regular reports of web site traffic analytics
· Interaction with company Studio Team to manage and promote a variety of news and activity videos/broadcasts
The position’s “Utilizing technology to research and measure company Social Media status and ROI” requirement indirectly poses a valid question yet one few if any company’s understand or can let alone quantify – “What is the Return on Investment in Social Media?”
Any search engine marketer or SEO worth their salt can answer the Return on Investment question, I doubt a majority of the new breed of social media marketers can.
Government Innovation: CA Waste Watchers
June 16, 2009California’s Governor Arnold Schwarzenegger administration has launched what appears to be an innovative interactive communications forum called Waste Watchers.
WasteWatchers.CA.Gov asks the citizens of California to “Report Problems / Share Solutions”.
From Governor Schwarzenegger:
I will not stand for waste and abuse of taxpayer dollars. I urge you to report wasteful practices in state government here. Also, if you have a suggestion for making government work better, please use this page to let us know.
– Governor Arnold Schwarzenegger
WasteWatchers.CA.Gov
According to Governor Schwarzenegger Twitter account, the California Waste Watchers site has already received nearly 1,000 reports since inception.
Governor Schwarzenegger
With a budget shortfall bigger than many states entire budgets, California by definition has the greatest need of any US State for innovative communication methods to speed both identifying and reducing government waste.
The WasteWatchers.CA.Gov site is surely a step in the right direction.
Search Marketing Communications 
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