Archive for 2009

Twitpic Pop Up Display Ads

July 5, 2009

I followed a tweet to view a picture posted on Twitpic and instead was interrupted by the following “Enjoy a Hot Fudge Brownie Sundae” display pop up ad from McDonalds.

Twitpic Display Ad Overlays

Twitpic Display Ad Overlays

I am not sure how Twitpic or its advertiser McDonalds determined I was in the market for a brownie hot fudge sundae at the moment I landed on the Twitpic site, but I wasn’t.

However, I was curious about how the McDonalds restaurant locator worked and clicked through to see what it had to offer.

Twitpic Restaurant Locator

Twitpic Restaurant Locator

The VideoEgg delivered ad pointed me to Yahoo Maps to locate a McDonalds closest to me.

IP based ad targeting as imperfect as it is, produced a map of Texas based McDonalds – just one state and several hundred miles a way from my actual location in Oklahoma.

July 4, 2009 Presidential Remarks

July 4, 2009

Via the White House and the Office of the Press Secretary:

WEEKLY ADDRESS: President Obama Celebrates Independence Day and the American Spirit

WASHINGTON – In his weekly address, President Barack Obama celebrated the unyielding American spirit that has defined our past and will lead us into the future.  Even as we face daunting challenges – two wars, a deep recession, skyrocketing health care costs, and a dependence on foreign oil, we have always overcome long odds and faced down our trials.  We must remember and renew that spirit as we confront and meet our current challenges.

Remarks of President Barack Obama
Weekly Address
The White House
July 4, 2009

Hello and Happy Fourth of July, everybody. This weekend is a time to get together with family and friends, kick back, and enjoy a little time off. And I hope that’s exactly what all of you do. But I also want to take a moment today to reflect on what I believe is the meaning of this distinctly American holiday.

Today, we are called to remember not only the day our country was born – we are also called to remember the indomitable spirit of the first American citizens who made that day possible.

We are called to remember how unlikely it was that our American experiment would succeed at all; that a small band of patriots would declare independence from a powerful empire; and that they would form, in the new world, what the old world had never known – a government of, by, and for the people.

That unyielding spirit is what defines us as Americans. It is what led generations of pioneers to blaze a westward trail.

It is what led my grandparents’ generation to persevere in the face of a Depression and triumph in the face of tyranny.

It is what led generations of American workers to build an industrial economy unrivalled around the world.

It is what has always led us, as a people, not to wilt or cower at a difficult moment, but to face down any trial and rise to any challenge, understanding that each of us has a hand in writing America’s destiny.

That is the spirit we are called to show once more. We are facing an array of challenges on a scale unseen in our time. We are waging two wars. We are battling a deep recession. And our economy – and our nation itself – are endangered by festering problems we have kicked down the road for far too long: spiraling health care costs; inadequate schools; and a dependence on foreign oil.

Meeting these extraordinary challenges will require an extraordinary effort on the part of every American. And that is an effort we cannot defer any longer.

Now is the time to lay a new foundation for growth and prosperity. Now is the time to revamp our education system, demand more from teachers, parents, and students alike, and build schools that prepare every child in America to outcompete any worker in the world.

Now is the time to reform an unsustainable health care system that is imposing crushing costs on families, businesses, large and small, and state and federal budgets. We need to protect what works, fix what’s broken, and bring down costs for all Americans. No more talk. No more delay. Health care reform must happen this year.

And now is the time to meet our energy challenge – one of the greatest challenges we have ever confronted as a people or as a planet. For the sake of our economy and our children, we must build on the historic bill passed by the House of Representatives, and make clean energy the profitable kind of energy so that we can end our dependence on foreign oil and reclaim America’s future.

These are some of the challenges that our generation has been called to meet. And yet, there are those who would have us try what has already failed; who would defend the status quo. They argue that our health care system is fine the way it is and that a clean energy economy can wait. They say we are trying to do too much, that we are moving too quickly, and that we all ought to just take a deep breath and scale back our goals.

These naysayers have short memories.  They forget that we, as a people, did not get here by standing pat in a time of change. We did not get here by doing what was easy. That is not how a cluster of 13 colonies became the United States of America.

We are not a people who fear the future. We are a people who make it. And on this July 4th, we need to summon that spirit once more. We need to summon the same spirit that inhabited Independence Hall two hundred and thirty-three years ago today.

That is how this generation of Americans will make its mark on history. That is how we will make the most of this extraordinary moment. And that is how we will write the next chapter in the great American story. Thank you, and Happy Fourth of July.
###

Google Ad Planner As A Competitive Intelligence Tool

July 3, 2009

Google Ad Planner celebrated its first birthday by adding some new features.

Google Ad Planner Beta

Google Ad Planner Beta

Google Ad Planner lets advertisers:

Identify websites target customers are likely to visit
Define audiences by demographics and interests.
Search for websites relevant to advertisers’ target audience.
Access unique users, page views, and other data for millions of websites from over 40 countries.
Easily build media plans whether agency and advertiser.
Create lists of websites where advertisers can advertise.
Generate aggregated website statistics for any advertiser’s media plan.

Google Ad Planner has always let advertisers research potential websites to place advertising on by web category, audience size (unique visitors) and reach (% of web audience) as well as by geography.

Google Ad Planner Audience Research

Google Ad Planner Audience Research

With its first birthday celebration, Google Ad Planner has added a new tool for searching a specific web site’s audience particulars.

Simply log into your Google Ad Planner account and “Search by Site” to gather both audience and competitive intelligence on any site Google has in its database.

SearchEngineLand.com Stats

SearchEngineLand.com Stats

Searching by site produces traffic statistics and daily unique visitors (users) along with Gender,

Search Engine Land Audience

Search Engine Land Audience

Education, Age, Household Income and Children in Household estimates.

Google Ad Planner also provides a list of other sites visited by users who visit the site searched along

Search Engine Land Sites

Search Engine Land Sites

with the keywords most commonly associated with the domain being researched.

Search Engine Land Keywords

Search Engine Land Keywords

Overall, Google Ad Planner is an excellent tool for evaluating potential web sites for their advertising potential as well as another resource for estimating the marketing strength of any particular site on the web.

Search Advertising Competitive Offer from Microsoft adCenter

July 2, 2009

I received the following email offer from Microsoft adCenter promoting search advertising with Microsoft.

From: Microsoft adCenter [media@microsoftadvertising.com]
Sent: Wednesday, July 01, 2009 6:58 PM
To: Search Advertiser
Subject: Don’t miss out on free clicks when you let us upload your next search campaign

To ensure that you continue to receive Microsoft adCenter communications, please add our domain (@microsoftadvertising.com) to your safe senders list.

Dear Search Advertiser,

Time is running out on our birthday celebration offer. Our gift to you: We’ll upload one of your campaigns from another search advertising program to Microsoft adCenter—for free!—and you’ll receive a coupon worth $15 in free clicks. 1

How does your free upload work?

Signing up couldn’t be simpler. You’re just a click away. Our birthday offer ends July 6, 2009, so please act fast!

1.  Sign up on our adCenter Anniversary web form.
2.  You’ll receive an e-mail message containing details about how to send us your exported competitive search engine campaign.
3.  One of our Search Specialists will upload your campaign to your adCenter account.
4.  You’ll receive a confirmation that your campaign upload is complete.
5.  Simply activate your campaign, and then use your promotion code to receive $15 in free clicks.

Extend your reach with adCenter
Your adCenter campaign upload can help you expand your search advertising reach with:

*   Higher-quality clicks: adCenter can offer you a more targeted audience, which can mean more clicks from the customers you want.
*   Better conversions: Consumers who click adCenter ads can be three times more likely to engage than those who click Google ads. 2

If you have any questions, contact us at (800) 518-5689, Monday through Saturday, from 6:00 A.M. to 6:00 P.M. Pacific Time. Please keep this e-mail for your records to refer to offer details. We look forward to working with you to upload your next adCenter campaign!

Sincerely,

The Microsoft adCenter Team

1 Offer details: Offer valid only for new campaigns submitted by July 6, 2009, that go live by July 15, 2009 (midnight Pacific Time). Participation in this program is limited and this offer is being extended at the sole discretion of adCenter to existing customers of adCenter who are original recipients of this e-mail from Microsoft. Any portion of ad credit not used within 90 days from the date the credit was applied to your adCenter account will expire. Ads must be stopped after ad credit is used up or within 90 days from the time ad credit was applied to your adCenter account, whichever comes first, or your credit card/invoice will be charged for advertising clicks. Offer valid for residents of the 50 United States and Washington, D.C., only. Limit: one ad credit and one free campaign upload per adCenter customer. Offer may not be combined with any other offers or discounts, separated, redeemed for cash, transferred, sold, or bartered. There is a minimum bid requirement of $0.05 per click-through when using adCenter. Search or Contextual Advertising listings are subject to editorial review. See Microsoft Advertiser Terms and Conditions for more details. Other terms and conditions may apply. This offer may be terminated by adCenter at any time and without notice.

Upload requirements: A new campaign is defined as a campaign containing broadly different keywords and ads when compared to others that are live on adCenter. A new campaign must have a minimum of 150 keywords. Campaign names must not exceed 100 characters and ad group names must not exceed 60 characters in adCenter. If adCenter receives files exceeding character limits, it may be renamed to reduce length by removing any additional characters, except where this would duplicate another campaign or ad group name. Subject to all necessary data being accurately submitted by you and your compliance with Microsoft adCenter Terms and Conditions, and the Offer Details above, your unique promotional code will be sent via e-mail to you by Microsoft which will enable you to redeem your ad credit.

2 Conversion is defined as a web visitor entering into a secure session on a website. comScore Quality of Click Custom Study (MSN – Windows Live Search), March – May 2008.

Microsoft Corporation
One Microsoft Way
Redmond, WA 98052

Interesting strategy.

Why doesn’t Microsoft promote this on the Bing home page?

Free: Enjoy The Wall Street Journal Online Courtesy of Bing

July 1, 2009

While searching for an article on the Wall Street Journal online today, I found the following banner ads from Microsoft’s Bing strewn across the site.

Bing Wall Street Journal

Bing Wall Street Journal

When I initially logged into my account via Firefox, the Bing banner ad consumed over half my screen then it shrunk to the size above.

According to their display ad below, Bing has also made the online version of the Wall Street Journal free today.

Bing Free Wall Street Journal

Bing Free Wall Street Journal

Any ideas how many Bing searches were generated via these Wall Street Journal banner ads?

Or how many Wall Street Journal subscribers will convert to lifetime Bing users as a result of their exposure to Bing ads?

New Twitter Followers and Following Layout

June 30, 2009

Twitter is now displaying two new viewing options – List or Expanded – for a Twitter account’s Following and Followers on Twitter.com.

The Expanded Twitter view includes the last post from each account and a green check mark if the Twitter account is being followed.

New Twitter Followers Expanded

New Twitter Followers Expanded

In the Expanded view, two drop down boxes accompany each Followers account – a “Twitter Silhoutte” for following the follower –

Twitter Silhouette Follow

Twitter Silhouette Follow

and an Twitter options box for mentioning, direct messaging, following or blocking a follower.

Twitter Options Box

Twitter Options Box

The Twitter Followers list format provides the same options boxes without the Follower’s latest Tweet visible.

New Twitter Followers List

New Twitter Followers List

The same viewing options are available under “Following”.

Now if Twitter could only make Followers and Following lists searchable…

A Digital Embassy Strategy

June 29, 2009

Steve Rubel SVP, Director of Insights, Edelman Digital shared his thoughts about the future of public relations at the recent 140 Characters Conference in New York.

Some of Rubel’s interesting takeaways (paraphrased)

The future of PR – instead of companies talking through the media to reach consumers, individuals will be talking to individuals about companies.

According to Nielsen – the average American visits 111 domains a month and views 2,500 web pages.

Public Relations is in the Attention Business

People need to hear something 3 to 5 times from multiple sources before they trust it.

No social network  has had staying power of more than five years. They all go through boom and bust cycles. Twitter is peaking or may have already peaked.

Rubel summarizes his recommendations by suggesting businesses adopt a Digital Embassy strategy – a communications strategy that employs a digital native to advocate on behalf of the company wherever the social network may be located.

Tweespeed: Tweets Per Minute

June 28, 2009

Tweespeed is a cool gadget that shows how many Tweets are being made per minute.

Tweetspeed

Tweetspeed

Not All Newspaper Audiences Are Created Equal

June 27, 2009

Editor and Publisher has released its May 2009 web site audience attention data for the top 30 newspaper sites ranked according to each sites number of unique users.

According to Editor & Publisher there are many factors which can impact the audience of a website:

…the average time spent per person can vary including news events or even the number of visitors. A big spike in uniques — more people attracted to the site — could account for a lower time-spent average.

The Top 30 Newspaper Web sites according to Nielson Online — May ’09 (hour:minute:second) — May ’08

NYTimes.com — 0:27:34 — 0:28:52
USATODAY.com — 0:12:11 — 0:13:00
Washingtonpost.com — 0:10:58 — 0:16:04
LA Times — 0:07:37 — 0:07:13
Wall Street Journal Online — 0:08:54 — 0:08:27

Daily News Online Edition — 0:05:47 — 0:06:16
Chicago Tribune — 0:09:13 — 0:08:20
New York Post — 0:10:57 — 0:08:02
Boston.com — 0:10:06 — 0:09:40
Newsday — 0:03:30 — 0:03:35

SFGate.com/San Francisco Chronicle — 0:21:00 — 0:12:01
Politico — 0:06:22 — 0:10:21
NJ.com — 0:02:28 — 0:08:25
Chicago Sun-Times — 0:05:47 — 0:08:09
Atlanta Journal-Constitution — 0:16:13 — 0:11:11

Baltimore Sun — 0:07:06 — 0:06:51
DallasNews.com – The Dallas Morning News — 0:04:43 — 0:04:51
The Houston Chronicle — 0:24:42 — 0:21:43
Philly.com — 0:04:46 — 0:08:03
KansasCity.com — 0:04:29 — 0:08:20

The Washington Times — 0:05:44 — 0:05:14
Star Tribune — 0:47:25 — 0:27:18
MercuryNews.com — 0:04:51 — 0:05:08
tampabay.com — 0:05:41 — 0:07:59
The Seattle Times — 0:07:17 — 0:07:45

Orlando Sentinel — 0:08:34 — 0:07:38
MiamiHerald.com — 0:02:38 — 0:03:41
Seattle Post-Intelligencer — 0:07:44 — 0:15:24
Detroit Free Press — 0:17:33 — 0:12:48
Pittsburgh Post-Gazette — 0:12:23 — 0:14:31

The Star Tribune in Minneapolis had the highest average amount of time an audience spent on any of the top 30 papers clocking in @ 0:47:25  per visitor.

Terry Sauer, assistant managing editor for digital at the Star Tribune, attributed the increase in time spent on site to two major factors:

Putting home page links at the article level to get people who come to the site from search engines or links to explore the StarTribune.com further.

Utilizing community bloggers who attract comments.

The StarTribune.com site averages about 2,500 comments a day.

If community bloggers are generating higher shares of audience attention and time – why aren’t all newspapers employing community bloggers to deepen penetration within their respective web audience?

Twitter Expands Its Reach

June 26, 2009

I don’t know what to think about this Twitter account other than its pretty funny.

Twitter Common Squirrel

Twitter Common Squirrel

One thing is for sure: Common Squirrel is a disciplined and prolific Twitter user.

Maybe not so common afterall…