Twitpic Pop Up Display Ads

I followed a tweet to view a picture posted on Twitpic and instead was interrupted by the following “Enjoy a Hot Fudge Brownie Sundae” display pop up ad from McDonalds.

Twitpic Display Ad Overlays

Twitpic Display Ad Overlays

I am not sure how Twitpic or its advertiser McDonalds determined I was in the market for a brownie hot fudge sundae at the moment I landed on the Twitpic site, but I wasn’t.

However, I was curious about how the McDonalds restaurant locator worked and clicked through to see what it had to offer.

Twitpic Restaurant Locator

Twitpic Restaurant Locator

The VideoEgg delivered ad pointed me to Yahoo Maps to locate a McDonalds closest to me.

IP based ad targeting as imperfect as it is, produced a map of Texas based McDonalds – just one state and several hundred miles a way from my actual location in Oklahoma.

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