Search Marketing Communications

I followed a tweet to view a picture posted on Twitpic and instead was interrupted by the following “Enjoy a Hot Fudge Brownie Sundae” display pop up ad from McDonalds.

Twitpic Display Ad Overlays

I am not sure how Twitpic or its advertiser McDonalds determined I was in the market for a brownie hot fudge sundae at the moment I landed on the Twitpic site, but I wasn’t.

However, I was curious about how the McDonalds restaurant locator worked and clicked through to see what it had to offer.

Twitpic Restaurant Locator

The VideoEgg delivered ad pointed me to Yahoo Maps to locate a McDonalds closest to me.

IP based ad targeting as imperfect as it is, produced a map of Texas based McDonalds – just one state and several hundred miles a way from my actual location in Oklahoma.

Tags: IP Based Ad Targeting, Pop Up Display Ads, Twitpic, VideoEgg

This entry was posted on July 5, 2009 at 10:16 pm and is filed under Display Advertising, IP Based Ad Targeting, Twitpic, Video Egg. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.