Search Advertising Competitive Offer from Microsoft adCenter

I received the following email offer from Microsoft adCenter promoting search advertising with Microsoft.

From: Microsoft adCenter [media@microsoftadvertising.com]
Sent: Wednesday, July 01, 2009 6:58 PM
To: Search Advertiser
Subject: Don’t miss out on free clicks when you let us upload your next search campaign

To ensure that you continue to receive Microsoft adCenter communications, please add our domain (@microsoftadvertising.com) to your safe senders list.

Dear Search Advertiser,

Time is running out on our birthday celebration offer. Our gift to you: We’ll upload one of your campaigns from another search advertising program to Microsoft adCenter—for free!—and you’ll receive a coupon worth $15 in free clicks. 1

How does your free upload work?

Signing up couldn’t be simpler. You’re just a click away. Our birthday offer ends July 6, 2009, so please act fast!

1.  Sign up on our adCenter Anniversary web form.
2.  You’ll receive an e-mail message containing details about how to send us your exported competitive search engine campaign.
3.  One of our Search Specialists will upload your campaign to your adCenter account.
4.  You’ll receive a confirmation that your campaign upload is complete.
5.  Simply activate your campaign, and then use your promotion code to receive $15 in free clicks.

Extend your reach with adCenter
Your adCenter campaign upload can help you expand your search advertising reach with:

*   Higher-quality clicks: adCenter can offer you a more targeted audience, which can mean more clicks from the customers you want.
*   Better conversions: Consumers who click adCenter ads can be three times more likely to engage than those who click Google ads. 2

If you have any questions, contact us at (800) 518-5689, Monday through Saturday, from 6:00 A.M. to 6:00 P.M. Pacific Time. Please keep this e-mail for your records to refer to offer details. We look forward to working with you to upload your next adCenter campaign!

Sincerely,

The Microsoft adCenter Team

1 Offer details: Offer valid only for new campaigns submitted by July 6, 2009, that go live by July 15, 2009 (midnight Pacific Time). Participation in this program is limited and this offer is being extended at the sole discretion of adCenter to existing customers of adCenter who are original recipients of this e-mail from Microsoft. Any portion of ad credit not used within 90 days from the date the credit was applied to your adCenter account will expire. Ads must be stopped after ad credit is used up or within 90 days from the time ad credit was applied to your adCenter account, whichever comes first, or your credit card/invoice will be charged for advertising clicks. Offer valid for residents of the 50 United States and Washington, D.C., only. Limit: one ad credit and one free campaign upload per adCenter customer. Offer may not be combined with any other offers or discounts, separated, redeemed for cash, transferred, sold, or bartered. There is a minimum bid requirement of $0.05 per click-through when using adCenter. Search or Contextual Advertising listings are subject to editorial review. See Microsoft Advertiser Terms and Conditions for more details. Other terms and conditions may apply. This offer may be terminated by adCenter at any time and without notice.

Upload requirements: A new campaign is defined as a campaign containing broadly different keywords and ads when compared to others that are live on adCenter. A new campaign must have a minimum of 150 keywords. Campaign names must not exceed 100 characters and ad group names must not exceed 60 characters in adCenter. If adCenter receives files exceeding character limits, it may be renamed to reduce length by removing any additional characters, except where this would duplicate another campaign or ad group name. Subject to all necessary data being accurately submitted by you and your compliance with Microsoft adCenter Terms and Conditions, and the Offer Details above, your unique promotional code will be sent via e-mail to you by Microsoft which will enable you to redeem your ad credit.

2 Conversion is defined as a web visitor entering into a secure session on a website. comScore Quality of Click Custom Study (MSN – Windows Live Search), March – May 2008.

Microsoft Corporation
One Microsoft Way
Redmond, WA 98052

Interesting strategy.

Why doesn’t Microsoft promote this on the Bing home page?

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