Search Marketing Communications

While searching for an article on the Wall Street Journal online today, I found the following banner ads from Microsoft’s Bing strewn across the site.

Bing Wall Street Journal

When I initially logged into my account via Firefox, the Bing banner ad consumed over half my screen then it shrunk to the size above.

According to their display ad below, Bing has also made the online version of the Wall Street Journal free today.

Bing Free Wall Street Journal

Any ideas how many Bing searches were generated via these Wall Street Journal banner ads?

Or how many Wall Street Journal subscribers will convert to lifetime Bing users as a result of their exposure to Bing ads?

Tags: banner ads, Bing, Free, Wall Street Journal Online

This entry was posted on July 1, 2009 at 7:16 pm and is filed under banner ads, Bing, Wall Street Journal Online. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.