Archive for July, 2009

Pirates Pushing Illegal Movie Downloads Via Twitter

July 11, 2009

The Trending Topics feature on Twitter.com still has considerable room for improvement.

Users have gamed Twitter’s search “ranking” system to promote their businesses in Twitter Trending Topics as well as inundate searchers with all sorts of spam from porn to “Get Rich Tweeting” scams.

Now comes illegal movie downloads.

With the recent release of Bruno and the upcoming release of the latest Harry Potter installment, content pirates have taken to setting up Twitter accounts and pushing their pirated movie copies via Trending Topics tweets.

Twitter Trending Topics

Twitter Trending Topics

A Twitter search for Bruno produces the following search results:

Pirates Pushing Illegal Movie Downloads via Twitter

Pirates Pushing Illegal Movie Downloads via Twitter

Spam alone may be the prevailing reason why real time search hasn’t yet become ready for prime time.

Google Voice Account Activated

July 10, 2009

I finally received an invitation to open a Google Voice account.

Google Voice Invitation

Google Voice Invitation

The following is a partial list of what was once Grand Central – and is now the Google Voice service- offers:

A personal phone number that rings all of your existing phones when people call

All of your voicemail in one inbox with unlimited online storage and free voicemail transcripts sent to your phone and email.

Low-priced international calling to over 200 countries and free SMS

Other powerful features like the first phone spam filter to protect you from unwanted callers, the ability to ListenInTM on your voicemail messages while they are being left, conference calling and more.

At the present time, Google Voice is only available for sign up in the US.

I have set up my Google Voice account:

My Google Voice Phone Number

My Google Voice Phone Number

Here is my Google Voice dashboard:

Google Voice Menu

Google Voice Menu

I have sent several SMS messages with Google Voice from my dashboard already and look forward to using Google Voice regularly.

Bing: But It’s Not Google

July 9, 2009

David Pogue has written a piece in today’s New York Times comparing Microsoft’s new search engine with Google.

The article’s title: Bing, the Imitator, Often Goes Google One Better descsribes Microsoft’s long standing strategy of imitating successful products after other company’s have established and developed newer technologies and markets.

To find out whether Bing delivers better search results than Google, Pogue references a new website called Bing-vs-Google.com.

Bing vs Google

Bing vs Google

A search on Bing-vs-Google produces results pages that are hard to differentiate from one another.

Bing vs Google Search Results

Bing vs Google Search Results

Microsoft’s strategy of imitating innovators may have produced market footholds in other categories.

I will be surprised if imitating Google search results produces anything more than a few percentage points of search market share gain for Microsoft.

Crowdsourcing Ideas and Job Descriptions @BestBuy

July 8, 2009

Today I received a tweet from Barry Judge Chief Marketing Officer of Best Buy regarding Best Buy’s experience in their attempts to establish a new position called Sr. Manager, Emerging Media Marketing.

After the job was initially posted, Best Buy received community feedback about applicants’ educational and experience required for qualification.

Best Buy has since decided to crowdsource the job’s description and qualifications to the social media community via their BestBuy IdeaX site.

How the Best Buy Idea X site works:

How IdeaX Exchange Works

How IdeaX Exchange Works

For those interested in participating in the process, Judge has posted directions and guidelines for participating in the crowdsourcing of the Emerging Media Marketing manager job on his blog.

Senior Manager Emerging Media Marketing Besty Buy

Senior Manager Emerging Media Marketing Besty Buy

Judge also provides four reasons why Best Buy decided to take the route they have with this particular job opening:

Why on earth would we do this?

1. No, not because we’re lazy, we just recognize that a large group of people will come up with more ideas than a small group. We’d like help thinking through the important and relevant stuff for this job.

2. This role is a new one for us as it likely is for other companies. We have a lot of smart and social media savvy people here and amongst our partners and friends.  However, there are a larger number of smart and social media savvy people “out there”. So instead of thinking we know it all, we’d like to increase our chances of getting it right by surveying the wisdom of the industry.

3. One of our recruiters Joshua Kahn announced this role via Twitter a couple weeks ago. Thanks to Jeremiah Owyang, Jason Falls, and others it spawned dozens of re-tweets and at least a couple of blog posts. Pretty incredible buzz considering it’s a job posting. Many people had alternative ideas for us; good ideas. We thought it would be an interesting experiment to be more deliberate about capturing and actually using those ideas.

4. Based on the buzz, we also thought, it would be a great way to spread the message that we’re hiring for this role.

Ultimately, Best Buy is looking for help with this project from the social media community in three areas: Description of responsibilities basic qualifications and required qualifications.

For more information about helping Best Buy decribe and recruit a Senior Manager, Emerging Media Marketing, visit Barry Judge’s blog.

Coming to Amazon Kindle eBooks: Dynamic Advertising?

July 7, 2009

Attention Authors and Publishers: Time to dust off those old book writing contracts or the digerati will soon be making more money off your content than either of you will.

Via Slashdot: Three Amazon employees have recently filed patent applications for On-Demand Generating E-Book Content with Advertising and Incorporating Advertising in On-Demand Generated Content.

Exhibit A.

On Demand Generating eBook Content with Advertising

On Demand Generating eBook Content with Advertising

Exhibit B.

Incorporating Advertising in on Demand Generated Content

Incorporating Advertising in on Demand Generated Content

Not if – but when – books become living documents like web pages capable of indefinitely displaying advertising and thus producing revenue, will book authors and publishers share in the advertising revenues generated by Amazon’s Kindle or not?

Search Real Estate Listings on Google Maps

July 6, 2009

Matt McGee @Search Engine Land reports Google Maps has added searchable real estate listings.

To search Google Maps for real estate listings in your area, enter your location in the search box and click show search options. The drop down tool box will show Locations, Businesses, User-created content, Related Maps, Mapped web pages and lastly – Real Estate.

Google Maps Real Estate Listings

Google Maps Real Estate Listings

Clicking the “Real Estate” tab will then produce a search results map with all the real estate listings Google has available for that particular location.

Google Maps Real Estate Listings Search

Google Maps Real Estate Listings Search

This new Google Maps feature lets visitors search and parse real estate listing data by Non-Foreclosure / Foreclosure, the number of bedrooms, number of bathrooms and by square footage range.

Driving directions can be generated for a specific real estate listing by clicking its respective push pin.

Google Real Estate Listing Data

Google Real Estate Listing Data

As McGee notes, listing data can then be sent to an email address, phone, GPS device or car.

Only two car manufacturers are supported – BMW and Mercedes-Benz.

As an owner of a S550 Mercedes-Benz, I decided to investigate whether or not I could send Google Real Estate listing data to my car or not…

Turns out I couldn’t.

Sending Google data to a Mercedes-Benz requires a Tele-Aid account which I elected not to renew after my first year subscription expired.

If I were a real estate agent, I would consider renewing my Tele-Aid account to show perpective home buyers the Google Maps Real Estate Listing data while driving through neighborhoods showing them the homes listed for sale.

Twitpic Pop Up Display Ads

July 5, 2009

I followed a tweet to view a picture posted on Twitpic and instead was interrupted by the following “Enjoy a Hot Fudge Brownie Sundae” display pop up ad from McDonalds.

Twitpic Display Ad Overlays

Twitpic Display Ad Overlays

I am not sure how Twitpic or its advertiser McDonalds determined I was in the market for a brownie hot fudge sundae at the moment I landed on the Twitpic site, but I wasn’t.

However, I was curious about how the McDonalds restaurant locator worked and clicked through to see what it had to offer.

Twitpic Restaurant Locator

Twitpic Restaurant Locator

The VideoEgg delivered ad pointed me to Yahoo Maps to locate a McDonalds closest to me.

IP based ad targeting as imperfect as it is, produced a map of Texas based McDonalds – just one state and several hundred miles a way from my actual location in Oklahoma.

July 4, 2009 Presidential Remarks

July 4, 2009

Via the White House and the Office of the Press Secretary:

WEEKLY ADDRESS: President Obama Celebrates Independence Day and the American Spirit

WASHINGTON – In his weekly address, President Barack Obama celebrated the unyielding American spirit that has defined our past and will lead us into the future.  Even as we face daunting challenges – two wars, a deep recession, skyrocketing health care costs, and a dependence on foreign oil, we have always overcome long odds and faced down our trials.  We must remember and renew that spirit as we confront and meet our current challenges.

Remarks of President Barack Obama
Weekly Address
The White House
July 4, 2009

Hello and Happy Fourth of July, everybody. This weekend is a time to get together with family and friends, kick back, and enjoy a little time off. And I hope that’s exactly what all of you do. But I also want to take a moment today to reflect on what I believe is the meaning of this distinctly American holiday.

Today, we are called to remember not only the day our country was born – we are also called to remember the indomitable spirit of the first American citizens who made that day possible.

We are called to remember how unlikely it was that our American experiment would succeed at all; that a small band of patriots would declare independence from a powerful empire; and that they would form, in the new world, what the old world had never known – a government of, by, and for the people.

That unyielding spirit is what defines us as Americans. It is what led generations of pioneers to blaze a westward trail.

It is what led my grandparents’ generation to persevere in the face of a Depression and triumph in the face of tyranny.

It is what led generations of American workers to build an industrial economy unrivalled around the world.

It is what has always led us, as a people, not to wilt or cower at a difficult moment, but to face down any trial and rise to any challenge, understanding that each of us has a hand in writing America’s destiny.

That is the spirit we are called to show once more. We are facing an array of challenges on a scale unseen in our time. We are waging two wars. We are battling a deep recession. And our economy – and our nation itself – are endangered by festering problems we have kicked down the road for far too long: spiraling health care costs; inadequate schools; and a dependence on foreign oil.

Meeting these extraordinary challenges will require an extraordinary effort on the part of every American. And that is an effort we cannot defer any longer.

Now is the time to lay a new foundation for growth and prosperity. Now is the time to revamp our education system, demand more from teachers, parents, and students alike, and build schools that prepare every child in America to outcompete any worker in the world.

Now is the time to reform an unsustainable health care system that is imposing crushing costs on families, businesses, large and small, and state and federal budgets. We need to protect what works, fix what’s broken, and bring down costs for all Americans. No more talk. No more delay. Health care reform must happen this year.

And now is the time to meet our energy challenge – one of the greatest challenges we have ever confronted as a people or as a planet. For the sake of our economy and our children, we must build on the historic bill passed by the House of Representatives, and make clean energy the profitable kind of energy so that we can end our dependence on foreign oil and reclaim America’s future.

These are some of the challenges that our generation has been called to meet. And yet, there are those who would have us try what has already failed; who would defend the status quo. They argue that our health care system is fine the way it is and that a clean energy economy can wait. They say we are trying to do too much, that we are moving too quickly, and that we all ought to just take a deep breath and scale back our goals.

These naysayers have short memories.  They forget that we, as a people, did not get here by standing pat in a time of change. We did not get here by doing what was easy. That is not how a cluster of 13 colonies became the United States of America.

We are not a people who fear the future. We are a people who make it. And on this July 4th, we need to summon that spirit once more. We need to summon the same spirit that inhabited Independence Hall two hundred and thirty-three years ago today.

That is how this generation of Americans will make its mark on history. That is how we will make the most of this extraordinary moment. And that is how we will write the next chapter in the great American story. Thank you, and Happy Fourth of July.
###

Google Ad Planner As A Competitive Intelligence Tool

July 3, 2009

Google Ad Planner celebrated its first birthday by adding some new features.

Google Ad Planner Beta

Google Ad Planner Beta

Google Ad Planner lets advertisers:

Identify websites target customers are likely to visit
Define audiences by demographics and interests.
Search for websites relevant to advertisers’ target audience.
Access unique users, page views, and other data for millions of websites from over 40 countries.
Easily build media plans whether agency and advertiser.
Create lists of websites where advertisers can advertise.
Generate aggregated website statistics for any advertiser’s media plan.

Google Ad Planner has always let advertisers research potential websites to place advertising on by web category, audience size (unique visitors) and reach (% of web audience) as well as by geography.

Google Ad Planner Audience Research

Google Ad Planner Audience Research

With its first birthday celebration, Google Ad Planner has added a new tool for searching a specific web site’s audience particulars.

Simply log into your Google Ad Planner account and “Search by Site” to gather both audience and competitive intelligence on any site Google has in its database.

SearchEngineLand.com Stats

SearchEngineLand.com Stats

Searching by site produces traffic statistics and daily unique visitors (users) along with Gender,

Search Engine Land Audience

Search Engine Land Audience

Education, Age, Household Income and Children in Household estimates.

Google Ad Planner also provides a list of other sites visited by users who visit the site searched along

Search Engine Land Sites

Search Engine Land Sites

with the keywords most commonly associated with the domain being researched.

Search Engine Land Keywords

Search Engine Land Keywords

Overall, Google Ad Planner is an excellent tool for evaluating potential web sites for their advertising potential as well as another resource for estimating the marketing strength of any particular site on the web.

Search Advertising Competitive Offer from Microsoft adCenter

July 2, 2009

I received the following email offer from Microsoft adCenter promoting search advertising with Microsoft.

From: Microsoft adCenter [media@microsoftadvertising.com]
Sent: Wednesday, July 01, 2009 6:58 PM
To: Search Advertiser
Subject: Don’t miss out on free clicks when you let us upload your next search campaign

To ensure that you continue to receive Microsoft adCenter communications, please add our domain (@microsoftadvertising.com) to your safe senders list.

Dear Search Advertiser,

Time is running out on our birthday celebration offer. Our gift to you: We’ll upload one of your campaigns from another search advertising program to Microsoft adCenter—for free!—and you’ll receive a coupon worth $15 in free clicks. 1

How does your free upload work?

Signing up couldn’t be simpler. You’re just a click away. Our birthday offer ends July 6, 2009, so please act fast!

1.  Sign up on our adCenter Anniversary web form.
2.  You’ll receive an e-mail message containing details about how to send us your exported competitive search engine campaign.
3.  One of our Search Specialists will upload your campaign to your adCenter account.
4.  You’ll receive a confirmation that your campaign upload is complete.
5.  Simply activate your campaign, and then use your promotion code to receive $15 in free clicks.

Extend your reach with adCenter
Your adCenter campaign upload can help you expand your search advertising reach with:

*   Higher-quality clicks: adCenter can offer you a more targeted audience, which can mean more clicks from the customers you want.
*   Better conversions: Consumers who click adCenter ads can be three times more likely to engage than those who click Google ads. 2

If you have any questions, contact us at (800) 518-5689, Monday through Saturday, from 6:00 A.M. to 6:00 P.M. Pacific Time. Please keep this e-mail for your records to refer to offer details. We look forward to working with you to upload your next adCenter campaign!

Sincerely,

The Microsoft adCenter Team

1 Offer details: Offer valid only for new campaigns submitted by July 6, 2009, that go live by July 15, 2009 (midnight Pacific Time). Participation in this program is limited and this offer is being extended at the sole discretion of adCenter to existing customers of adCenter who are original recipients of this e-mail from Microsoft. Any portion of ad credit not used within 90 days from the date the credit was applied to your adCenter account will expire. Ads must be stopped after ad credit is used up or within 90 days from the time ad credit was applied to your adCenter account, whichever comes first, or your credit card/invoice will be charged for advertising clicks. Offer valid for residents of the 50 United States and Washington, D.C., only. Limit: one ad credit and one free campaign upload per adCenter customer. Offer may not be combined with any other offers or discounts, separated, redeemed for cash, transferred, sold, or bartered. There is a minimum bid requirement of $0.05 per click-through when using adCenter. Search or Contextual Advertising listings are subject to editorial review. See Microsoft Advertiser Terms and Conditions for more details. Other terms and conditions may apply. This offer may be terminated by adCenter at any time and without notice.

Upload requirements: A new campaign is defined as a campaign containing broadly different keywords and ads when compared to others that are live on adCenter. A new campaign must have a minimum of 150 keywords. Campaign names must not exceed 100 characters and ad group names must not exceed 60 characters in adCenter. If adCenter receives files exceeding character limits, it may be renamed to reduce length by removing any additional characters, except where this would duplicate another campaign or ad group name. Subject to all necessary data being accurately submitted by you and your compliance with Microsoft adCenter Terms and Conditions, and the Offer Details above, your unique promotional code will be sent via e-mail to you by Microsoft which will enable you to redeem your ad credit.

2 Conversion is defined as a web visitor entering into a secure session on a website. comScore Quality of Click Custom Study (MSN – Windows Live Search), March – May 2008.

Microsoft Corporation
One Microsoft Way
Redmond, WA 98052

Interesting strategy.

Why doesn’t Microsoft promote this on the Bing home page?