Bing: But It’s Not Google

David Pogue has written a piece in today’s New York Times comparing Microsoft’s new search engine with Google.

The article’s title: Bing, the Imitator, Often Goes Google One Better descsribes Microsoft’s long standing strategy of imitating successful products after other company’s have established and developed newer technologies and markets.

To find out whether Bing delivers better search results than Google, Pogue references a new website called

Bing vs Google

Bing vs Google

A search on Bing-vs-Google produces results pages that are hard to differentiate from one another.

Bing vs Google Search Results

Bing vs Google Search Results

Microsoft’s strategy of imitating innovators may have produced market footholds in other categories.

I will be surprised if imitating Google search results produces anything more than a few percentage points of search market share gain for Microsoft.


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