Attention Authors and Publishers: Time to dust off those old book writing contracts or the digerati will soon be making more money off your content than either of you will.
Via Slashdot: Three Amazon employees have recently filed patent applications for On-Demand Generating E-Book Content with Advertising and Incorporating Advertising in On-Demand Generated Content.
Exhibit A.
On Demand Generating eBook Content with Advertising
Exhibit B.
Incorporating Advertising in on Demand Generated Content
Not if – but when – books become living documents like web pages capable of indefinitely displaying advertising and thus producing revenue, will book authors and publishers share in the advertising revenues generated by Amazon’s Kindle or not?
Tags: Amazon Kindle, Book Authors, Book Publishers, eBook Advertising
Search Marketing Communications 
October 6, 2010 at 8:26 am |
This is an interesting debate. E-books are ideal for taking social marketing to new levels and changing the face of advertising – in particular product placement to mood. The most savvy advertising managers/publishers will read the books before hand in order to pitch to emotion. The question is whether constant references away from the books will create a distraction for the reader; it may well be that e-books have limited sponsors in order to make the advertising less intrusive and more relevant demographically.