Coming to Amazon Kindle eBooks: Dynamic Advertising?

Attention Authors and Publishers: Time to dust off those old book writing contracts or the digerati will soon be making more money off your content than either of you will.

Via Slashdot: Three Amazon employees have recently filed patent applications for On-Demand Generating E-Book Content with Advertising and Incorporating Advertising in On-Demand Generated Content.

Exhibit A.

On Demand Generating eBook Content with Advertising

On Demand Generating eBook Content with Advertising

Exhibit B.

Incorporating Advertising in on Demand Generated Content

Incorporating Advertising in on Demand Generated Content

Not if – but when – books become living documents like web pages capable of indefinitely displaying advertising and thus producing revenue, will book authors and publishers share in the advertising revenues generated by Amazon’s Kindle or not?

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One Response to “Coming to Amazon Kindle eBooks: Dynamic Advertising?”

  1. abranddayout Says:

    This is an interesting debate. E-books are ideal for taking social marketing to new levels and changing the face of advertising – in particular product placement to mood. The most savvy advertising managers/publishers will read the books before hand in order to pitch to emotion. The question is whether constant references away from the books will create a distraction for the reader; it may well be that e-books have limited sponsors in order to make the advertising less intrusive and more relevant demographically.

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