Archive for January, 2009

Google Mayhem… er May Harm Your Computer

January 31, 2009

The StopBadware.org malware warnings Google has used to warn searchers of potential malware on websites mistakenly were displayed across nearly all Google search results early this morning.

Searchers found entire pages of Google search results filled with the malware warning “this site may harm your computer”.

The official Google Blog has already issued a statement:

What happened? Very simply, human error. Google flags search results with the message “This site may harm your computer” if the site is known to install malicious software in the background or otherwise surreptitiously. We do this to protect our users against visiting sites that could harm their computers. We maintain a list of such sites through both manual and automated methods. We work with a non-profit called StopBadware.org to come up with criteria for maintaining this list, and to provide simple processes for webmasters to remove their site from the list.

Fortunately for both Google and its users the “error” occurred early Saturday morning in the United States which historically is when search traffic reaches its lowest trough.

This particular Google error also achieved something I believe that until today was unprescedented:

The top four Google Blog search results within the Technology category were dominated by the Google malware story.

Google Blog Search

Google Blog Search

The majority of U.S. workers may have been beginning their weekend, but tech workers and bloggers were busy as usual pounding away on their keyboards about the 24/7 world of technology.

Google Maps Street View of Man with a Gun

January 30, 2009

The Smoking Gun has published a Google Maps Street View image of a man carrying a gun he had apparently just purchased.

The Smoking Gun doesn’t link directly to Google’s street image but does provide some clues as to where the image can be found.

Google Maps Street View Man with Gun

Google Maps Street View Man with Gun

It took me about three minutes to find this picture.

How long will it take for you to find the same public Google Maps Street View image of the man walking with a gun?

Etrade SuperBowl Commercial Baby Video Outtakes

January 29, 2009

YouTube is running an Etrade SuperBowl Commercial outtake video on their home page today featuring the talking baby.

I guess the baby doesn’t have a name however the baby does have a Twitter account: http://twitter.com/etradebaby

I wonder if Etrade will be embedding the baby’s Twitter address in their Superbowl commercial?

Which is your favorite Etrade Superbowl Commercial outtake?

Google Adwords Updated Interface Beta

January 29, 2009

Today while logged into My Client Center in Google Adwords, I received an invite to Beta Test the Updated Adwords Interface.

Google Adwords Updated Interface Beta

Google Adwords Updated Interface Beta

I am glad they asked.

Over time, I have noticed many functionality issues throughout my Google Adwords dashboard.

I would have reported my findings some place other than here on this blog had I known who to contact or where to report my discoveries.

For example, one Adwords usability issue I discovered was the inability of My Client Center account users to dismiss Alerts from their Alert center after they were read.

Adwords has finally added a check box to dismiss some My Client Center Alerts but not all of them.

From the Adwords Updated Interface Beta:

Updated Interface Beta

Updated Interface Beta

I am looking forward to participating in the Google Adwords Updated Interface Beta.

I am switching to the Updated Interface now and will share any suggestions I have for increasing Google Adwords account management usability both here on this blog and directly with the Adwords Updated Interface Beta team.

How To Switch

How To Switch

First Screen Shot of the Google Adwords Updated Interface Beta:

New Adwords Interface

New Adwords Interface

Update: More about Low Share of Voice and other discoveries in the the Google Adwords Updated Interface Beta.

Premium Resale Domains And The End of An Era

January 28, 2009

I spent the majority of 2007 researching and then acquiring a large quantity of domain names.

Yes, I spent the better part of a year researching and buying domains…

Why?

Because I had concluded the days when a little guy and his laptop could register half way decent domains at affordable prices were quickly coming to an end.

I registered my first domain in 1999 but didn’t fully realized their value until after a small handful of other people had already figured out how to identify and register almost all of the good domains.

Guys like Frank Schilling and Rick Schwartz recognized the value of owning generic domains early on and grabbed as many of the obvious one and two word generic .com domains they could in the wake of the dot com crash.

When the first wave of domain registrants failed to renew their expired domains Schilling, Schwartz and others like did instead.

You would be surprised at how much domain real estate is in the hands of just a few domain owners.

There is a great book about those pioneers and the early days of domain registration called “The Domain Game” How People Get Rich From Internet Domain Names by Wall Street Journal reporter David Kesmodel.

Its a great read.

His book didn’t come out until after I had registered all of my domains but Kesmodel’s account of the domain industry confirmed what I had already discovered and concluded.

Yet as late as 2007 many two and three word domains still remained available for registration to those buyers willing to risk their time, effort and money on registering longer domains.

Having realized all of the obvious one and two word domains had been gobbled up, I decided I would instead devote the time and resources necessary to scour the web for the not so obvious two and three word domains that hadn’t already been bought by speculators.

I set out to acquire as many as I could at their registration cost before they were all bought, repriced and marketed for profit.

It looks like this small window of opportunity in time has now officially passed too.

Why?

Because Registrars in addition to their processing domain registrations appear to have also entered into the domain registration and ownership business.

Not good for the little guy.

Registrars have all domain registration and expiration data.

Registrars also have a pretty good idea which domains have market value above and beyond their “list price” and those that don’t.

Well then Mr. Registrar, why not get into the domain warehousing, marketing and profiting game too?

Today while searching Google I got a result I hadn’t ever got before – a domain directly for sale by a registrar in a Google search result.

Google Search Results of Domain For Sale

Google Search Results of Domain For Sale

I am pretty sure Google hadn’t approved of this individual ‘Domain For Sale Advertisement” within their search results – but there it was.

After seeing this domain for sale ad, I decided I would click through to see what else I could discover.

I found this placeholder:

Purchasing This URL

Purchasing This URL

After landing on this page and as suggested, I contacted Network Solutions about the domain for sale and then learned about their Premium Resale Domains program.

Premium Resale Domains

Premium Resale Domains

Kiss the little guy domain registrant good bye.

From now on if a domain has any market value above it registration price when it expires the Registrar is going to grab it, flip it and profit from its resale – not the little guy.

With the domain inventory, renewal data and the capital, Registrars will be who profits – not their customers.

Premium resale domains are the sign posts that mark the end of an era – the time when the little guy could own a bunch of good domains at cost era.

State and Local Governments on Twitter

January 27, 2009

The Sunlight Foundation has established and interesting model for any government that may be considering a transparency initiative called Capitol Tweets.

Government Tweets

Government Tweets

What government couldn’t better serve or be served with a Twitter based real time communications and service model?

Twitter Brand Quotient: How Many SuperBowl XLIII Advertisers and Their Ads Are on Twitter?

January 27, 2009

In a previous post. I asked “Where Are The Official Professional Sports Leagues and Their Teams’ Tweets?”

Today we have at least one answer to my question: Super Bowl XLIII is now on Twitter.

Super Bowl XLIII Twitter Account

Super Bowl XLIII Twitter Account

With SuperBowl 43 coming up this Sunday, I now have several more questions.

1. Where are the professional sports leagues Twitter accounts?

2. If they have them, why don’t more of their “Twitter Fans” know about them? While I am at it – Why don’t all Pro Sports Teams have Twitter Fan Clubs?

3. Where are professional sports leagues like the NFL’s advertising partners Twitter accounts?

4. Why aren’t SuperBowl XLIII Advertisers using their Twitter street cred as a means for extending their brand message and media visibility? Surely the Wall Street Journal, New York Times, USA Today and even Advertising Age would cover their innovative approach to extending the life of their otherwise expiration prone advertising through Twitter.

5. Why aren’t the leagues, their teams and advertisers embedding their Twitter account information in their brand marketing and advertising?

6. How many SuperBowl 43 advertisers will embed their multi-million dollar ads with their Twitter account contact information to measure real time audience response?

With SuperBowl XLIII itself just having established a Twitter account on January 23, 2009, its seems highly unlikely any SuperBowl advertisers would have had the foresight to embed their ads with their Twitter contact details.

Too bad.

With SuperBowl XLIII Ads costing a record $100,000 a second, you would think Superbowl advertisers would be looking for every conceivable way to justify the cost of their Super Bowl Ads this year.

SuperBowl XLIII Ads

SuperBowl XLIII Ads

To this day, few brand marketers embed their broadcast television spots with website addresses to measure advertising response so why should they be expected to embrace real time audience response from their community via Twitter?

The following is an alphabetical list of known 2009 SuperBowl advertisers from Ad Age.

Anheuser-Busch
Audi
Bridgestone
CareerBuilder
Cars.com
Castrol Motor Oil
Coca-Cola Co.
Denny’s
DreamWorks Animation/PepsiCo’s SoBe
E-Trade Financial
General Electric
GoDaddy
H&R Block
Hulu
Hyundai
Monster
NBC Universal’s Universal Pictures
NFL
Paramount Pictures
Pedigree
PepsiCo Beverages
PepsiCo’s Frito-Lay
Sony Pictures
Teleflora
Toyota Motor Sales USA

In my next post and based on the criteria mentioned above, I will score and assign each of these SuperBowl XLIII advertisers their Twitter Brand Quotient (TBQ).

2009 First Annual Letter from Bill Gates

January 26, 2009

Bill Gates has written his first annual letter regarding his inaugural work at The Bill and Melinda Gates Foundation.

In his 20 page letter, Gates writes about what has worked, what hasn’t along with what the foundation and its partners have learned.

In addition to the letter, The Bill and Melinda Gates Foundation web site also has five slide shows showcasing the content of his first annual letter.

The five slide show titles are: “Three Magical Things”, “Progress in Global Health”, “Agricultural Innovations”, “Opportunities in Education” and “The Economic Crisis”.

Contents of the First Annual Letter from Bill Gates:

2009 Annual Letter From Bill Gates

2009 Annual Letter From Bill Gates

Mr. Gates thoughts about the current Economic Crisis are quite telling:

The financial market and economic conditions that have developed this past year are truly unprecedented. I hope two years from now when I write this letter I can look at this section as a reflection of something that was short-term and that has passed, but I think the effects of the crisis will last beyond that.

I too have my reservations about Gates being able to write about the 2008/2009 Economic Crisis two years from now as being nothing more than a short term economic crisis.

How To Become a Dummies.com Author with Google Knol

January 25, 2009

The Official Google blog has announced the Google Knol for Dummies.com contest.

Google Knol is a place where subject matter experts can write about their specific areas of knowledge or expertise and publish it on Google.

Google Knol

Google Knol

Google Knol simplifies the process for authors by providing templates to write, manage and control their content.

Presently there are six English language templates available:

How-To Template (used for the Knol for Dummies contest )
City Profile
Company Profile
Dog Breed Template
Vocational Education Template
Continued-Knols Template

Google Knol Beta Details

Google Knol Beta Details

Contest Rules from the Google Knol + Dummies.com site:

To enter the contest, simply click the button and begin creating your own how-to knol about whatever subject you know best.

Submissions are open through March 23rd, 2009. On May 8th we’ll announce five finalists, selected by Dummies.com editors, who’ll have their knols featured on Dummies.com. One grand prize winner will receive a cash prize of $1,000.

Google Knol For Dummies.com Contest Rules

Google Knol For Dummies.com Contest Rules

In its sixth month of existence and with over 100,000 Google Knols published, I haven’t yet decided which subject I should write about.

However, I have logged into Google Knol and started the process:

Google How To Knol

Google How To Knol

Ok… I think I will write the Google Knol titled: “How To Find and Choose The Best Subject To Write About in Google Knol.”

Google Adwords YouTube Sponsored Video Ads Diagnostic Tool?

January 24, 2009

I have been testing YouTube sponsored video advertising since December 6th and have started to notice both differences and  similarities between the YouTube advertising program and its cousin Google Adwords.

Back in December I established my Sponsored Video campaign in the Tim Cohn YouTube account.

However to write and launch a sponsored video ad on YouTube, advertisers must have a Google Adwords account. Once my ads were up and running the sponsored video campaign data became available in both my YouTube and my Google Adwords account.

In the beginning I would login to my YouTube account to check my ads performance. However, after several days I realized it was taking twice the effort necessary.

For years I have logged in and viewed advertising account performance data for my self and clients several times a day from within “My Client Center” in Google Adwords.

I now also prefer viewing my YouTube sponsored video performance data from within My Client Center as well.

Its just a lot easier to do.

However, viewing YouTube sponsored video data with an Adwords account causes an entire list of new compatibility issues to arise.

For instance: Checking a Sponsored video ads distribution with the Adwords Ads Diagnostic Tool – doesn’t work.

The Google Adwords Ads Diagnostic Tool doesn’t even recognize YouTube as a Google property.

YouTube Adwords

YouTube Adwords

If YouTube ad data is made available within an Adwords account shouldn’t the corresponding Adwords tools work for sponsored video ads data as well?

If they were intended to -they don’t.

I think if the tools were intended to work – no one  has checked on their functionality but me.

If they weren’t intended to work – why then is YouTube Sponsored Video Ads data made available within Google Adwords advertisers accounts?

I realize the Sponsored Video Ad program is less than two months old.

Surely other YouTube advertisers are encountering some of the same post launch issues and have questions like I do.

Where is the YouTube Sponsored Video Ad forum?

Has it been created yet?

Will it be created?

Until then or informed otherwise, consider this blog post the inaugural YouTube sponsored video ad users group forum.

Feel free to leave any questions you have about YouTube Sponsored Video ads in the comments section below and between us we can work to establish the YouTube Sponsored Video ad knowledge base.