At Least Yahoo Is Trying…

October 20, 2009

A search for Google on Yahoo produces rather interesting results.

Yes, the top result is an ad for Google from Google.

However, the next result although innovative is quite biased in nature:

“You could go to Google. Or get straight to your answers here.”

Yahoo Google

Yahoo Google

Apparently navigational search ie., “google” is alive and well at Yahoo.com.

To Yahoo’s credit, a search for advertising in their “search here” box does produce a top sponsored listing result for Yahoo Search Marketing.

Yahoo Advertising Search

Yahoo Advertising Search

Yet curiously, organic search results for Yahoo marketing are nowhere to be found while Microsoft Advertising appears fourth in Yahoo’s search results.

Doesn’t Yahoo’s absence from their own search results for advertising mean Yahoo is in need of some help with their site’s own Search Engine Optimization?

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Posted in Google, Navigational Search, Search Engine Optimization, Yahoo, Yahoo Search Marketing | Leave a Comment »

Internet Ad Revenues First Half 2009

October 19, 2009

The Internet Advertising Bureau has released its internet advertising ad revenue report for the first half of 2009.

Search And Display Ads 1/2 2009

Search And Display Ads 1/2 2009

As could be expected, Search Advertising saw the largest increase in spend while Classifieds and E-Mail experienced the largest decreases.

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Posted in IAB, Search Advertising | Leave a Comment »

Content Network Rich Media To Include Ads By Google Notice

October 18, 2009

The Google Content Network (Google’s AdSense partner websites) has begun to affix “Ads by Google” attribution messages on rich media ads.

The Ads by Google attribution is unobtrusive to rich media advertisements but still gives users clear notice if they want to learn more about online advertising at the moment they’re looking at the ad.

Content Network Rich Media Ads

Content Network Rich Media Ads

This new Ads by Google notice shows up as a small “i” (for “information”) icon overlay in the bottom right-hand corner of ads, and expands if the user hovers over it. Just like with regulart Google Content Network ads, users who click on the “Ads by Google” label will be taken to a page where they can learn more about Google’s advertising practices.

Google has added these new notices to their content network partner’s rich media ads to comply with the Federal Trade Commission’s recommended principles for online advertising.

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Posted in Ads By Google, Adsense, Google Content Network, Rich Media Advertising | Leave a Comment »

Superpages Promoting Google and Yahoo Paid Search

October 17, 2009

While logging into my Superpages.com account I noticed a promotion for paid search products from both Google and Yahoo.

SuperPages Google Yahoo Ads

SuperPages Google Yahoo Ads

Although I am highly certain there are significant benefits available to advertisers who use Superpages to place Google and Yahoo advertisements in their behalf, I not as certain what benefits beyond a percentage of advertising spend Superpages.com will receive for sharing their advertisers with Google and Yahoo.

Authorized Adwords Reseller

Authorized Adwords Reseller

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Posted in Adwords, Adwords Authorized Reseller, Google, Yahoo | Leave a Comment »

Top 50 Web Properties

October 16, 2009

comScore has released its September 2009 Top 50 Web Properties list by unique visitors.

From comScore:

Top 50 Properties

Google Sites ranked as the #1 property in September with 165 million visitors, followed by Yahoo! Sites with 160 million visitors and Microsoft Sites with 133 million visitors. Facebook.com held its #5 ranking  with 95 million visitors, while ESPN climbed 9 spots to #30.

Top 50 Web Properties

Top 50 Web Properties

I wonder how many of the top 50 web properties and their ad generated revenues it would take to match and surpass Google’s advertising revenues?

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Posted in comScore, Google, Top 50 Web Properties | Leave a Comment »

Google Editions: More Inventory For Google Adwords?

October 15, 2009

From the 61st Frankfurt Book Fair, the Associated Press reports Google plans to enter the eBook market with its new service Google Editions.

Clarifying their earlier announcements regarding Editions, Google will only offer books submitted and approved by the copyright holders.

The books bought through Google Editions can be read on any device with a web browser including smart phones, laptops, netbooks and personal computers.

Google plans to make their ebook inventory available through resellers while hosting the content on their servers to make the books searchable.

Ultimately Google plans to make books available from anywhere on any device.

Once Google Editions has been launched, look for Google Adwords to continue to appear in book searches like they do now at Google Books if not on the right rail of every page regardless of which device is being used to read the book.

Google Adwords Google Books

Google Adwords Google Books

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Posted in eBook Market, Google Adwords, Google Editions | Leave a Comment »

An IP Question For The Associated Press

October 14, 2009

Today I read an Associated Press article on Crain’s New York Business site about the Wall Street Journal overtaking USA Today as the top circulated newspaper in America.

I thought the article was interesting and decided to Tweet it for others to see.

Only after I Tweeted the article’s link – did I notice the following Associated Press claim:

©Copyright 2009 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Does my Tweeting their article violate the terms of their copyright claim?

Does Tweeting or Retweeting an Associated Press article constitute “broadcast” or “redistributed” material?

Does adding a url shortening link to an article’s original page address qualify as being “rewritten”?

If so, shouldn’t the Associated Press modify their copyright claim to include Tweet or ReTweet like my example below?

©Copyright 2009 Tim Cohn. All rights reserved. This material may not be published, broadcast, rewritten, redistributed, tweeted or retweeted.

Or are Tweet related copyright claims unnecessary?

I am not an IP attorney, however if you are an IP Attorney – feel free to tackle this question.

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Posted in AP, Associated Press, IP Attorney, Retweet, Tweet, Tweeting, Tweets | Leave a Comment »

Space: The Final Frontier In The Race To Map The Earth

October 12, 2009

The Google Lat Long blog announced today the launch of their partner DigitalGlobe’s WorldView-2 (WV2) satellite.

DigitalGlobe’s successful launch of WV2 from Vandenberg Air Force Base in California is another important step forward in Google’s making more high resolution, accurate, current imagery available to through its Google Earth and Google Maps products.

If using rockets and satellites to do get a job done aren’t considered a competitive advantage – I don’t know what is.

Is not space the final frontier in the race to map the Earth?

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Posted in Digital Globe, Google Earth, Google Maps | Leave a Comment »

A Small Market Perspective

October 11, 2009

Twitter’s advanced search features can be used to locate Tweets coming from Twitter accounts within a specific mile radius of a city or state.

Twitter Advanced Search

Twitter Advanced Search

As you can see from the results below, I still haven’t figured out how to use Twitter’s real time search to help generate prospects, leads or sales efficiently.

Real Time Search Google Adwords

Real Time Search Google Adwords

Has anyone?

Real Time Search Lead Generation

Real Time Search Lead Generation

Maybe Twitter hasn’t figured out how to make money from their service because Twitter account holders haven’t yet figured out how to make money on Twitter either.  ( Of course this excludes the Twitterers selling “How to make money on Twitter” books and tapes…

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Posted in Google Adwords, How to make money on Twitter, Lead Generation, Twitter, Twitter Search | Leave a Comment »

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