ManageFlitter: How To Manage Who You Follow

August 25, 2010

ManageFlitter has a great tool for visualizing your Twitter account data in ways Twitter doesn’t provide.

My interest in their tool began with its ability to produce lists of people I follow based on several different types of criteria.

I use Twitter as a research tool and as such, I follow more people than I am followed by.

ManageFlitter has helped me identify Twitter accounts that don’t Tweet very often or have user profile pictures – two metrics with which to evaluate whether or not I wish to continue following an account.

ManageFlitter

ManageFlitter

ManageFlitter identified seven accounts who hadn’t Tweeted recently, this in turn helped me decide whether to continue following them or not.

I decided to discontinue following them while ManageFlitter executed the unfollows.

Unfollowed

Unfollowed

Since I had reached Twitter’s 2000 follow limit, this service was beneficial albeit not as helpful as I had hoped.

If I could sort the accounts I follow by whether they had Tweeted within the last 30, 60 or  90 days – the service would be considerably more valuable to me.

Maybe at some point in the future, ManageFlitter will manage to come up with these three search and filter follow criteria for identifying and pruning the Twitter accounts I no longer desire to follow.

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Posted in Manage Twitter, Unfollow | Leave a Comment »

?

August 24, 2010

Seeing if I can post from my iPad without having to download additional apps….

I can type a post but not add images.

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Posted in Search Marketing | Leave a Comment »

Fastest Growing Domains July 2010

August 23, 2010

From the Compete Blog:

Fast Movers July 2010

Fast Movers July 2010

A brief synopsis:

Looks like Groupon is growing in popularity. I expect we’ll see Groupon on this list again. Last week they had a “get $50 at Gap for $25″ offer that sold over 445,000 vouchers in a day.

Discovery.com saw an increase in traffic for Shark Week, while match.com members were looking for other fish in the sea in the month of July. Summer blockbusters have driven moviegoers to seek out air conditioning (and buttery popcorn by the gallon), booking their tickets on moviefone.com. I couldn’t restrain the giggles while remembering the Seinfeld episode where Kramer pretends to be the moviefone guy.

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Reaching The Local Audience

August 22, 2010

From eMarketer:

Social media has increased its importance around the world, and while social network advertising continues to grow quickly in the US, spending in other markets is set to rise even faster. But brand marketers still don’t feel social media is the most effective way to reach their international audiences.

A June 2010 survey conducted by Harris Interactive for social marketing platform Buddy Media found that more than 90% considered it at least somewhat challenging to reach audiences in local markets with a unified brand message.

The most popular tactics used to market to local audiences were websites with local content (69%), print ads (62%) and event promotion (59%). Less than half of respondents used social media fan pages for this purpose, and less than one in three used paid social media advertising. Websites with local content were considered the most effective tactic, named by 30% of brand marketers, compared with just 10% who thought fan pages were best.

Reaching The Local Audience

Reaching The Local Audience

If Brand Managers consider websites with local content the best way to reach customers in local markets, why would any other category of advertiser regardless of size or budget think otherwise?

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Google Adwords Innovations: Enhanced CPC

August 21, 2010

In this video, learn more about Enhanced CPC, an automatic Google AdWords bid management feature designed to increase your conversions while lowering your costs.

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Posted in Bid Management, Enhanced CPC, Google Adwords | Leave a Comment »

The Three Types of Media

August 20, 2010

Its Friday afternoon and all I can muster at this point is this fine hand drawn sketch from my iPad of the three types of media.

Three Types of Media

Three Types of Media

Taking artistic license, I hereby dub this image – the Media Cone.

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GeoTextual: Geo Targeted Contextual Advertising

August 19, 2010

After reading ad nauseam about Facebook Places and how their new service is going to do this or do that, I have reached a conclusion or two.

The first is that regardless of what the feature does for consumers, Places will become the basis of GeoTextual advertising.

Geotextual?

Since Facebook is a content display platform -not a search appliance – the best they can hope for vis-a-vis reaching an audience with relevant advertising is contextual and maybe eventually behavioral advertising.

Short of all out behavioral targeting and in order to further woo brands to its advertising platform – Facebook will need to provide additional audience coordinates through user “features” like Places.

When they do, Facebook will have content and consumer location but not their intent.

Short of consumer intent they will have to sell it as GeoTextually targeted and thus “relevant” advertising.

Whether the product as decribed materializes anytime soon remains to be seen.

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Explicit Core Search Share: Not All Searches Are Created Equal

August 18, 2010

From comScore:

RESTON, VA, August 17, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. With the July 2010 qSearch data release, comScore will now be reporting “Explicit Core Search” results alongside its standard “Total Core Search” results in order to provide transparency around the impact of contextually driven searches. For a more detailed explanation behind this reporting enhancement, please refer to the following blog post: http://blog.comscore.com/2010/08/comscore_explicit_core_search.html

Explicit Core Search Share

Explicit Core Search Share

In general, comScore added the Explicit Core Search Share label to combat both Microsoft and Yahoo from inflating their search market share through inclusion of contextually generated searches – not search engine originated search queries – in their search market share claims.

You can’t blame Microsoft and Yahoo for trying to get their contextually generated searches counted within their search properties but then that wouldn’t be playing fair now would it?

Congratulations go to comScore for catching, announcing and reporting the distinction between the two types of searches in their rankings.

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Posted in Bing, comScore, Explicit Core Search Share, Google, Yahoo | Leave a Comment »

More Google Places Confusion

August 17, 2010

As mentioned here previously, my Google business listing has been missing in action and under review for at least a year.

Google Places Status

Google Places Status

This after having my business listing appear as a one box result in Google search results for as long as I can remember.

I recently resubmitted my listing to the new and improved Google Local Business Center project now known as Google Places.

In doing so I also agreed to receive their newsletter and any other materials they may send out.

Today I received the August 2010 Google Places newsletter.

Nothing surprising there.

What is surprising is how two thirds of the newsletter is devoted to Google Places optimization tips.

All well and good if your Google Places account is active.

Instead of sharing tips for how to optimize Places listings, Google Places should focus on optimizing their own listings application and approval process.

Google Places August 2010 Newsletter

Google Places August 2010 Newsletter

To add insult to injury, the Google Tags free advertising offer doesn’t take into consideration or account for Google Places accounts already in an indefinite listing approval queue.

Google Places Offer

Google Places Offer

The Google Tags offer presupposes only new business listings are receiving the newsletter.

Not in my case Google Places.

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Google Research: Consumers Plan To Spend The Same Or More This Holiday Season

August 16, 2010

From Google Research:

Google’s latest research shows that consumers are feeling good about the holiday season: 64% of shoppers plan to spend the same or more this holiday season as they spent in 2009.

The following categories are the top ten which consumers plan to spend more this holiday season than last year:

Top Categories Consumers Plan To Spend More On

Top Categories Consumers Plan To Spend More On

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