Archive for the ‘Search Engine Optimization Services’ Category

Add A Location To Your Tweets – No Thanks

March 17, 2010

I declined to add my location to my Tweets by clicking – No thanks.

Twitter Turn On Location

Twitter Turn On Location

My question is – will I continue to be presented with a pop-up box every time I log on to Twitter via the web after now having “opted” not to provide my location?

Proof Social Media Doesn’t Work: Analysts Reporting It Does

March 16, 2010

When Analysts report a product works instead of the subject (social media) of the report’s users / customers confirming it works – beware!

Social Hype

Social Hype

Dear Social Media Analysts – please put me on your lists for more studies like these!

.Co Domain Registration

March 15, 2010

I received the following email from Godaddy today.

CO Domains

CO Domains

The argument for .Co domains according to Godaddy.

Why Choose .CO?

•    .CO is meaningful, memorable and intuitive for people around the world
•    .CO is relevant to individuals, domainers, businesses and organizations
•    .CO gives businesses and brands the chance to create a worldwide footprint
•    .CO appeals to today’s socially-networked individuals and entrepreneurs

I wonder what percentage of type-in / direct navigation traffic is truncated omitting the m from .com?

Whatever that number is – it seems like that number alone would be compelling enough to justify investing in .Co domains for both offensive and defensive purposes.

I’m Feewing Wucky

March 14, 2010

Even though I have been logging into my Google accounts with my American and English account names and passwords, Google assumes that because of the location where I am accessing their datacenters from is located also must mean I want to view my account in that particular country’s language.

Nope – not so.

It took me awhile to figure out how to get my account and Google search results to display in English again.

I'm Feewing Wucky

I'm Feewing Wucky

While trying to figure out how to get my account to display in English again, I discovered Google offers translation services in many languages even the obscure Elmer Fudd English dialect.

After several days of being disconnected, understanding Elmer Fudd comes quite naturally.

Marketing Budget Changes: Where’s Social Media’s ROI?

March 13, 2010

More from eMarketer about Marketing Budget allocation shifts:

…even though marketers are on board with the idea that social is key to their overall strategy, many are sick of hearing about it. In addition to being one of the most important buzzwords, social media was considered the most annoying, with nearly 30% of executives tired of it. Twitter, specifically, got on the nerves of nearly 15% of respondents, and social networking rounded out the top three trends marketers were most tired of hearing about.

Regardless, social spending will increase. A separate survey of US marketing execs by Ad-ology indicated social tactics were the most likely to increase in 2010.

Marketing Budgets

Marketing Budgets

Surely executives growing tired of hearing about social media, social networking and the Twitter brand specifically doesn’t bode well for the nascent space or the Twitter brand’s monetization potential.

How can social media reconcile itself with the fact that marketing executives’ chief concern is Marketing ROI while social media and social networking have yet been able to deliver consistent measurable ROI to marketers?

I wonder how many executives have grown tired of hearing about Google and search engine marketing results?

Google Buzz Interupting Every Gmail Inbox?

February 10, 2010

When I logged into my Gmail account this morning, I was greeted by the following full page ad for Google Buzz.

Gmail Buzz In Every Inbox

Gmail Buzz In Every Inbox

Google lets gmail accounts holders either check out Buzz now or later.

Fortunately, I have more than one Gmail account to trial Google Buzz from.

I am not so sure I want all of my contacts and other details surfaced from my primary email address now or even at some point in the future.

The Audience For Journalism Isn’t Transactional

February 9, 2010

Today I was thinking about how neither the old or new media pundits “get” what’s “killing” journalism.

My answer – The audience for journalism isn’t transactional.

Transaction Free

Transaction Free

I cover the subject further in my book – For Sale By Google.

U.S. Mobile Content Usage

February 8, 2010

Via comScore MobiLens.

In December 2009, 63.1 percent of U.S. mobile subscribers used text messaging on their mobile device, up 2.1 percentage points from three months prior. Browsers were used by 27.5 percent of U.S. mobile subscribers (up 1.5 percentage points), while subscribers who played games made up 21.6 percent (up 0.2 percentage points).

Mobile Content Usage

Mobile Content Usage

As smartphones continue their penetration into the mobile phone user base, look for them too further mimic personal computer usage patterns.

Watch All Of The Super Bowl Ads On Advertising Age Except Google’s

February 7, 2010

Advertising Age has a list of all the ads aired during Super Bowl XLIV.

Advertising Age

Advertising Age

However, Advertising Age has inexplicably omitted Google’s first Super Bowl ad from their list.

Surely this was unintentional on Advertising Age’s part.

Google Super Bowl Ad

February 6, 2010

Google CEO Eric Schmidt has used his Twitter account to announce the airing of a Google commercial during the third quarter of Super Bowl XLIV.

Google Super Bowl XLIV Ad

Google Super Bowl XLIV Ad

I have done some preliminary searches on YouTube thinking maybe Google’s Super Bowl XLIV commercial had been inadvertently or purposefully uploaded to create additional buzz.

Such doesn’t appear to be the case.