Archive for the ‘Search Engine Optimization Services’ Category
March 16, 2010
When Analysts report a product works instead of the subject (social media) of the report’s users / customers confirming it works – beware!

Social Hype
Dear Social Media Analysts – please put me on your lists for more studies like these!
Tags:Facebook, Social Media Analysts, Social Media Hype
Posted in Facebook, Marketing Communications, Search Engine Marketing Firm, Search Engine Optimization, Search Engine Optimization Company, Search Engine Optimization Services, Social Media Analysts, Social Media Hype | Leave a Comment »
March 15, 2010
I received the following email from Godaddy today.

CO Domains
The argument for .Co domains according to Godaddy.
Why Choose .CO?
• .CO is meaningful, memorable and intuitive for people around the world
• .CO is relevant to individuals, domainers, businesses and organizations
• .CO gives businesses and brands the chance to create a worldwide footprint
• .CO appeals to today’s socially-networked individuals and entrepreneurs
I wonder what percentage of type-in / direct navigation traffic is truncated omitting the m from .com?
Whatever that number is – it seems like that number alone would be compelling enough to justify investing in .Co domains for both offensive and defensive purposes.
Tags:Co Domain Registration, Direct Navigation, GoDaddy, Type In Traffic
Posted in Co Domain Registration, Direct Navigation, GoDaddy.com, Marketing Communications, Search Engine Marketing Firm, Search Engine Optimization, Search Engine Optimization Company, Search Engine Optimization Services, Type In Traffic | Leave a Comment »
March 14, 2010
Even though I have been logging into my Google accounts with my American and English account names and passwords, Google assumes that because of the location where I am accessing their datacenters from is located also must mean I want to view my account in that particular country’s language.
Nope – not so.
It took me awhile to figure out how to get my account and Google search results to display in English again.

I'm Feewing Wucky
While trying to figure out how to get my account to display in English again, I discovered Google offers translation services in many languages even the obscure Elmer Fudd English dialect.
After several days of being disconnected, understanding Elmer Fudd comes quite naturally.
Tags:Elmer Fudd, I'm Feewing Wucky
Posted in Elmer Fudd, I'm Feewing Wucky, Marketing Communications, Search Engine Marketing Firm, Search Engine Optimization, Search Engine Optimization Company, Search Engine Optimization Services | Leave a Comment »
March 13, 2010
More from eMarketer about Marketing Budget allocation shifts:
…even though marketers are on board with the idea that social is key to their overall strategy, many are sick of hearing about it. In addition to being one of the most important buzzwords, social media was considered the most annoying, with nearly 30% of executives tired of it. Twitter, specifically, got on the nerves of nearly 15% of respondents, and social networking rounded out the top three trends marketers were most tired of hearing about.
Regardless, social spending will increase. A separate survey of US marketing execs by Ad-ology indicated social tactics were the most likely to increase in 2010.

Marketing Budgets
Surely executives growing tired of hearing about social media, social networking and the Twitter brand specifically doesn’t bode well for the nascent space or the Twitter brand’s monetization potential.
How can social media reconcile itself with the fact that marketing executives’ chief concern is Marketing ROI while social media and social networking have yet been able to deliver consistent measurable ROI to marketers?
I wonder how many executives have grown tired of hearing about Google and search engine marketing results?
Tags:Google, Marketing Budget Changes, Marketing ROI, Search Engine Marketing, Social Media, Social Networking, Twitter
Posted in Google, Marketing Budget Changes, Marketing Communications, Marketing ROI, Search Engine Marketing, Search Engine Marketing Firm, Search Engine Optimization, Search Engine Optimization Company, Search Engine Optimization Services, Social Media, Social Network, Twitter | Leave a Comment »
February 9, 2010
Today I was thinking about how neither the old or new media pundits “get” what’s “killing” journalism.
My answer – The audience for journalism isn’t transactional.

Transaction Free
I cover the subject further in my book – For Sale By Google.
Tags:Just Not Financial, Social Media Is Transactional, The Audience For Journalism Isn't Transactional
Posted in Marketing Communications, Search Engine Marketing, Search Engine Marketing Firm, Search Engine Optimization, Search Engine Optimization Company, Search Engine Optimization Services, Social Media Is Transactional Just Not Financial, The Audience For Journalism Isn't Transactional | Leave a Comment »
February 8, 2010
Via comScore MobiLens.
In December 2009, 63.1 percent of U.S. mobile subscribers used text messaging on their mobile device, up 2.1 percentage points from three months prior. Browsers were used by 27.5 percent of U.S. mobile subscribers (up 1.5 percentage points), while subscribers who played games made up 21.6 percent (up 0.2 percentage points).

Mobile Content Usage
As smartphones continue their penetration into the mobile phone user base, look for them too further mimic personal computer usage patterns.
Tags:U.S. Mobile Content Usage
Posted in Marketing Communications, Search Engine Marketing, Search Engine Marketing Firm, Search Engine Optimization, Search Engine Optimization Company, Search Engine Optimization Services, U.S. Mobile Content Usage | Leave a Comment »
February 7, 2010
Advertising Age has a list of all the ads aired during Super Bowl XLIV.

Advertising Age
However, Advertising Age has inexplicably omitted Google’s first Super Bowl ad from their list.
Surely this was unintentional on Advertising Age’s part.
Tags:Advertising Age, Super Bowl Ads
Posted in Advertising Age, Marketing Communications, Search Engine Marketing, Search Engine Marketing Firm, Search Engine Optimization, Search Engine Optimization Company, Search Engine Optimization Services, Super Bowl Ads | Leave a Comment »
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