Google features a doodle today of Russian composer Tchaikovsky.
Google Doodle Tchaikovsky
Clicking the image takes users who are signed into their Google account to a play list of Tchaikovsky songs.
Tchaikovsky Song List
Clicking the radio button lets searchers launch and listen to a specific Tchaikovsky song.
Tchaikovsky
However, clicking on the Buy MP3 button then takes searchers to a Lala.com page to buy the selected song.
Lala Service Shut Down
The whole process doesn’t appear well thought out in that Google would feature a song then have it linked to a service that is widely known to be closing on May 31.
While the image Google feature of Tchaikovsky is beautiful the process of trying to acquire a song from Google isn’t yet quite so.
Facebook and Twitter have post large year over year gains in unique users.
Compared to user activity on social networking sites last year, Facebook and Twitter posted gains of 69% and 45% respectively in the U.S.
Top Social Network Sites
Globally, the total minutes spent on social networks monthly saw a more than 100% gain over the same time last year, driving the average time per person spent on social networks to over six hours per month.
Total Time Spent On Social Networks
I think it would be interesting to see a distribution graph illustrating the difference between how much time the top users of social networks spend each month compared to those who use spend the least amount of time.
The following infographic of the modern media consumer is from Flowtown.
The infographic’s data was derived from The State of the News Media 2010: An Annual Report On American Journalism by the Pew Project For Excellence in Journalism.
I think the more appropriate title for the graphic would be “The Modern News Consumer” not the “Modern Media Consumer” because “media” can be consumed without news i.,e, iTunes.
The number of unique viewers of online video increased 1.3% year-over-year, from 130.1 million unique viewers in March 2009 to 131.7 million in March 2010, according to VideoCensus data.
March 2010 Online Video Usage
Among the top Web brands ranked by unique viewers in January, Google was the fastest growing month-over-month, increasing 122.9%. Disney Online and Yahoo! were the second and third fastest growing, increasing 40.3% and 19.4% month-over-month, respectively.
Without 1.3% year over year unique visitor growth, the category as a whole contracted.
While online video usage surely hasn’t peaked, it appears individual users appetites for online video consumption have shrunk.
Use the Assisted Conversions report in Google AdWords Search Funnels to identify and evaluate the impact certain keywords, such as generic (non-branded) keywords, have on conversions.
Indeed, the keyword universe consists of either generic or branded keywords.
Whether generic keywords assist in brand related keyword conversions speaks volumes about the strength of a particular brand.
Jean-Philippe Maheu, Worldwide Chief Executive Officer of Publicis Modem shares his definition of a brand and the importance of sustained investment in brand loyalty.
Maheu defines a brand as “the sum of all the experience that consumers have with a company, with a product with a service.”
Maheu also says a brand can be defined “as how a consumer will talk about the product if they were in private with their wife, their partner, their friend.”
Google AdWords for mobile lets advertisers keep track of key account developments from their Android, iPhone, and Palm Pre devices by showing AdWords advertisers the alerts and filters they have set up for their keywords and campaigns.
Tech Triumphs in annual in BrandZ Top 100 Most Valuable Global Brands
BrandZ Top 100 worth over $2 trillion, a 40 percent growth over five years, strong brands outperformed the stock market and proved resilient in recession
Strong brands prove their resilience to recession in the fifth annual Millward Brown Optimor BrandZ Top100 Most Valuable Global Brands ranking released today. When most key financial indicators plummeted, the value of the top 100 brands rose by four percent in the last year to more than $2 trillion. The BrandZ Top 100, commissioned by WPP, is the only valuation in the world that takes into account customers’ opinions on brands and demonstrates this with a dollar value.
“In the past, many companies were quick to cut their marketing spend during a down economy,” said Joanna Seddon, CEO of Millward Brown Optimor. “A new trend has emerged in the wake of the recession as more companies realized the importance of maintaining and even increasing budgets to support brand loyalty and engagement.”
Top 10 Most Valuable Global Brands 2010
Can’t Tech’s Brand triumph as a group be correlated with Moore’s Law and the ability of the integrated circuit to deliver ever greater degrees of performance?
Search Marketing Communications 
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