Kurrently.com does a nice job of mashing up and delivering results from multiple sources into a real time search feed.
Kurrently.com Real Time Search
I know there are a handful of other real time search engines but I don’t recall seeing them work as well as Kurrently appears to.
In this video learn how to run a Placement Performance Report from your Google AdWords account, and interpret the Placement Performance Report data.
It seems the more negative pieces that appear about Facebook’s plans to profit from its users privacy the more fluff pieces appear about how Facebook is instead going to somehow become the next Google.
For example – this piece in TechCrunch:
Will Facebook Dethrone Google?
I have grown tired of reading pieces like the TechCrunch article above that are written by people who obviously don’t know what they don’t know.
The answer to my headline’s question?
NO.
In this video, learn about Video Targeting and how to place ads in or around relevant YouTube videos.
Two YouTube stats:
1. Over 20 hours of video are uploaded to YouTube every minute.
2. People watch over 1 billion videos each day on YouTube.
YouTube Video Targeting offers two types of ad formats – an in-video overlay or in-stream ad that will run before the videos you have targeted.
Visit Google.com/VideoTargeting to advertise on YouTube.
From comScore’s Ad Metrix:
U.S. Internet users received a record 1.1 trillion display ads during the first quarter, marking a 15-percent increase versus year ago. Total U.S. display ad spending in Q1 reached an estimated $2.7 billion, with the average cost per thousand impressions (CPM) equal to $2.48.
*Display ads include static and rich media ads; excludes video ads, house ads and very small ads (< 2,500 pixels in dimension)
Facebook Ranks as Top Display Advertising Publisher in Q1 2010
Popular social networking site Facebook.com led all online publishers during Q1 with 176 billion display ad impressions, representing 16.2 percent market share. Yahoo! Sites ranked second with 132 billion impressions (12.1 percent), followed by Microsoft Sites with 60 billion impressions (5.5 percent) and Fox Interactive Media with 53 billion impressions (4.9 percent).
Top 10 Online Display Advertising Publishers
AT&T Ranks as Top Display Advertiser in Q1 2010
AT&T led competitor Verizon as the top online display advertiser in Q1 with 26.3 billion impressions, accounting for 2.4 percent of display ads. Verizon held the second position with 21.9 billion (2.0 percent), followed by Scottrade Inc. with 16.4 billion (1.5 percent) Experian Interactive with 15.6 billion (1.4 percent) and Sprint Nextel Corporation with 10.1 billion (0.9 percent).
Top 10 U.S. Online Display Advertisers
The operative word relative to all the above comScore display advertising data is “Received”.
It seems to me the headline could have read “one trillion display ads delivered in Q1 2010″ but that wouldn’t have necessarily framed comScore’s position on the value of online display advertising as favorably.
In this video from Google’s Australian team learn how a little account organization can help your Google AdWords account succeed while also making it easier for you to manage.
With the launch of their new Certification Program, Google has also improved their Adwords Certification Program Learning Center.
There are now four exams offered within the Adwords Certification program instead of one.
The new Google Adwords exams are:
To become Individually Qualified in Google Adwords, exam takers must pass both the Advertising Fundamentals exam and one advanced-level exam.
There are fifteen sections of Adwords curriculum within the Adwords Certification Program Learning Center.
However, not all sections or lessons within the new AdWords Certification Program curriculum are featured on every exam. Several of the topics will appear on multiple exams, with basic questions appearing on the Fundamentals exam and more challenging questions appearing on the three Advanced Exams.
The following are the fifteen lesson sections:
1. Introduction to Google AdWords
2. AdWords Account and Campaign Basics
3. AdWords Ad Formats
4. AdWords Targeting and Placements
5. AdWords Bidding and Budgeting
6. Policies and Ad Policy Topics
7. AdWords Billing and Payments
8. Display Advertising on the Google Content Network
9. Display Advertising on YouTube
10. AdWords Tools
11. Performance Monitoring and Conversion Tracking
12. Google Analytics
13. Optimizing Performance
14. Managing Multiple Accounts
15. Selling and Representing AdWords
I am reviewing these materials now to prepare to take the Google Advertising Fundamentals exam and one of their advanced level exams to renew my Individually Qualified Adwords Professional status for the third time.
Google has launched its E-Commerce YouTube Channel an interactive source for demo, feature launch and instructional videos for Google Checkout and Product Search.
This video shows how to setup Shipping in Google Checkout.
An aside – Google’s choice of the Shopping Cart for its Google Checkout logo has some coincidental and personal significance for me.
Google Checkout | Shopping Cart
The shopping cart was invented and patented by Oklahoman Sylvan Goldman.
I once lived in Mr. Goldman’s house @ 6900 Grand Blvd. in Nichols Hills, OK.
The Google Search Appliance (GSA) brings fast, relevant search to the business website or intranet, whether they index thousands, millions, or even billions of documents.
With increased administrative customization options and the ability to scale across all of the content searched, the GSA is Google’s most powerful search solution.
The Google Search Appliance comes in two simple models the GB – 7007 for businesses needing to search between 500,000 and 10,000,000 documents and the GB – 9009 for businesses wanting to search between 10,000,001 up to billions of documents.
The following quote about advertising is from David Ogilvy:
Advertising Is All About Selling
I couldn’t agree more with Mr. Ogilvy.
Unfortunately for Ogilvy’s beloved profession, the vast majority of people involved in the production of advertising haven’t ever had to first prove they could make sales to begin with.
Imagine such a requirement for everyone involved in the production advertising: close sales before you produce advertising.
Search Marketing Communications 
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