Posts Tagged ‘Google Advertising Fundamentals Exam’

Google AdWords Exam Mindmap

September 26, 2010

To renew my Google Advertising Professional designation I must pass two of four possible exams.

All applicants have to take the Advertising Fundamentals Exam and one of three other exams.

I will be taking the Search Advertising Advanced Exam to meet my second test requirement.

These two exams have some overlapping materials.

To better prepare for both tests, I have created a MindMap of the Advertising Fundamentals and Search Advertising Advanced Exams.

Between the two exams there are eleven subjects and thirty two subtopics covered.

The following Adwords Exam Mindmap is color coded to indicate which subjects are covered in both exams (red) which subjects are in just the Advertising Fundamentals exam only (orange) and which subjects are tested only in the Search Advertising Fundamentals Exam (blue).

Because so much content is covered, I had to shrink the AdWords Exam Mindmap considerably to get it fit in this post.

I also had to turn it on its side.

Google Advertising Fundamentals and Search Advertising Advanced Exam

Google Advertising Fundamentals and Search Advertising Advanced Exam


Google Adwords Certification Program Learning Center Upgraded

May 11, 2010

With the launch of their new Certification Program, Google has also improved their Adwords Certification Program Learning Center.

There are now four exams offered within the Adwords Certification program instead of one.

The new Google Adwords exams are:

To become Individually Qualified in Google Adwords, exam takers must pass both the Advertising Fundamentals exam and one advanced-level exam.

There are fifteen sections of Adwords curriculum within the Adwords Certification Program Learning Center.

However, not all sections or lessons within the new AdWords Certification Program curriculum are featured on every exam. Several of the topics will appear on multiple exams, with basic questions appearing on the Fundamentals exam and more challenging questions appearing on the three Advanced Exams.

The following are the fifteen lesson sections:

1. Introduction to Google AdWords

2. AdWords Account and Campaign Basics

3. AdWords Ad Formats

4. AdWords Targeting and Placements

5. AdWords Bidding and Budgeting

6. Policies and Ad Policy Topics

7. AdWords Billing and Payments

8. Display Advertising on the Google Content Network

9. Display Advertising on YouTube

10. AdWords Tools

11. Performance Monitoring and Conversion Tracking

12. Google Analytics

13. Optimizing Performance

14. Managing Multiple Accounts

15. Selling and Representing AdWords

I am reviewing these materials now to prepare to take the Google Advertising Fundamentals exam and one of their advanced level exams to renew my Individually Qualified Adwords Professional status for the third time.