Archive for the ‘Google Advertising Fundamentals Exam’ Category

The Google Advertising Fundamentals Exam

September 24, 2010

As I have written here before, Google has expanded testing requirements for passing and obtaining its new Google AdWords Certified Partner Designation.

Google now offers four exams –

1. Google Advertising Fundamentals Exam

2. Search Advertising Advanced Exam

3. Display Advertising Advanced Exam

4. Reporting & Analysis Advanced Exam.

Would be partners must pass both the Advertising Fundamentals Exam and one of the other exams to receive the Google AdWords Certified Partner badge.

The Google Advertising Fundamentals Exam tests AdWords managers in eight of the fifteen total subject areas provided.

The eight subjects covered in the Google Advertising Fundamentals Exam are:

1. Introduction to AdWords
1.1 Overview of AdWords
1.2 Getting Started with AdWords

2. AdWords Account and Campaign Basics
2.1 Account Management Basics
2.2 Campaign Management Basics
2.3 Ad Group Management Basics

3. AdWords Ad Formats
3.1 Overview of Ad Formats
3.2 Ad Formats Guidelines & Best Practices

4. AdWords Targeting and Placements
4.1 Overview of Targeting and Placements
4.2 Keywords and Keyword Targeting
4.3 AdWords Language & Location Targeting
4.4 Placement Targeting for the Display Network

5. AdWords Bidding and Budgeting
5.1 Overview of Bidding
5.2 Overview of Budgets

6. Policies and Ad Quality Topics
6.1 AdWords Policies
6.2 Ad and Site Quality

13. Optimizing Performance
13.1 Overview of Optimization
13.2 Optimizing AdWords Campaigns and Ad Groups
13.3 Optimizing Websites and Landing Pages

15. Selling and Representing AdWords
15.1 The AdWords Value Proposition
15.2. Selling the Benefits of AdWords
15.3 Maintaining Client Relationships

Note: Sections, 4.5 Location Extensions, 6.3 Invalid Clicks Issues, 13.4 About Google Website Optimizer. 13.5 Using Google Website Optimizer and 13.6 Optimizing for Greater Conversions are not included in the Google Advertising Fundamentals Exam.

In total, the Google Advertising Fundamentals Exam is composed of 8 topics and 21 subtopics.

Google Adwords Certification Program Learning Center Upgraded

May 11, 2010

With the launch of their new Certification Program, Google has also improved their Adwords Certification Program Learning Center.

There are now four exams offered within the Adwords Certification program instead of one.

The new Google Adwords exams are:

To become Individually Qualified in Google Adwords, exam takers must pass both the Advertising Fundamentals exam and one advanced-level exam.

There are fifteen sections of Adwords curriculum within the Adwords Certification Program Learning Center.

However, not all sections or lessons within the new AdWords Certification Program curriculum are featured on every exam. Several of the topics will appear on multiple exams, with basic questions appearing on the Fundamentals exam and more challenging questions appearing on the three Advanced Exams.

The following are the fifteen lesson sections:

1. Introduction to Google AdWords

2. AdWords Account and Campaign Basics

3. AdWords Ad Formats

4. AdWords Targeting and Placements

5. AdWords Bidding and Budgeting

6. Policies and Ad Policy Topics

7. AdWords Billing and Payments

8. Display Advertising on the Google Content Network

9. Display Advertising on YouTube

10. AdWords Tools

11. Performance Monitoring and Conversion Tracking

12. Google Analytics

13. Optimizing Performance

14. Managing Multiple Accounts

15. Selling and Representing AdWords

I am reviewing these materials now to prepare to take the Google Advertising Fundamentals exam and one of their advanced level exams to renew my Individually Qualified Adwords Professional status for the third time.