Posts Tagged ‘Google AdWords Certified Partner’

Google AdWords Professionals Program Officially Retired

November 1, 2010

As promised as of October 31, 2010, Google has officially retired the Google Advertising Professionals program.Google Advertising Professionals Program Retired


Google Advertising Professionals Program Retired

While I am not sure what the previous “Qualified Individual” designation will be replaced by, the previous company level certification – the “Qualified Company’ has been replaced with the Google AdWords Certified Partner status.

Google AdWords Certified Partner

Google AdWords Certified Partner

Google Advertising Professionals who had not yet renewed their qualifications under the new Google Certification program’s terms and guidelines may find their old Google Adwords Partner status has taken early retirement.

The Google Advertising Fundamentals Exam

September 24, 2010

As I have written here before, Google has expanded testing requirements for passing and obtaining its new Google AdWords Certified Partner Designation.

Google now offers four exams –

1. Google Advertising Fundamentals Exam

2. Search Advertising Advanced Exam

3. Display Advertising Advanced Exam

4. Reporting & Analysis Advanced Exam.

Would be partners must pass both the Advertising Fundamentals Exam and one of the other exams to receive the Google AdWords Certified Partner badge.

The Google Advertising Fundamentals Exam tests AdWords managers in eight of the fifteen total subject areas provided.

The eight subjects covered in the Google Advertising Fundamentals Exam are:

1. Introduction to AdWords
1.1 Overview of AdWords
1.2 Getting Started with AdWords

2. AdWords Account and Campaign Basics
2.1 Account Management Basics
2.2 Campaign Management Basics
2.3 Ad Group Management Basics

3. AdWords Ad Formats
3.1 Overview of Ad Formats
3.2 Ad Formats Guidelines & Best Practices

4. AdWords Targeting and Placements
4.1 Overview of Targeting and Placements
4.2 Keywords and Keyword Targeting
4.3 AdWords Language & Location Targeting
4.4 Placement Targeting for the Display Network

5. AdWords Bidding and Budgeting
5.1 Overview of Bidding
5.2 Overview of Budgets

6. Policies and Ad Quality Topics
6.1 AdWords Policies
6.2 Ad and Site Quality

13. Optimizing Performance
13.1 Overview of Optimization
13.2 Optimizing AdWords Campaigns and Ad Groups
13.3 Optimizing Websites and Landing Pages

15. Selling and Representing AdWords
15.1 The AdWords Value Proposition
15.2. Selling the Benefits of AdWords
15.3 Maintaining Client Relationships

Note: Sections, 4.5 Location Extensions, 6.3 Invalid Clicks Issues, 13.4 About Google Website Optimizer. 13.5 Using Google Website Optimizer and 13.6 Optimizing for Greater Conversions are not included in the Google Advertising Fundamentals Exam.

In total, the Google Advertising Fundamentals Exam is composed of 8 topics and 21 subtopics.