Posts Tagged ‘Qualified Individual’

Google AdWords Professionals Program Officially Retired

November 1, 2010

As promised as of October 31, 2010, Google has officially retired the Google Advertising Professionals program.Google Advertising Professionals Program Retired


Google Advertising Professionals Program Retired

While I am not sure what the previous “Qualified Individual” designation will be replaced by, the previous company level certification – the “Qualified Company’ has been replaced with the Google AdWords Certified Partner status.

Google AdWords Certified Partner

Google AdWords Certified Partner

Google Advertising Professionals who had not yet renewed their qualifications under the new Google Certification program’s terms and guidelines may find their old Google Adwords Partner status has taken early retirement.


Available Google Certification Exams

June 10, 2010

As mentioned in previous posts, I am preparing to take the new Google Certification program tests to obtain my Google Individually Qualified (GIQ) status.

In their new program, Google has cleverly transposed the status term that used to be known as “Qualified Individual” into “Individually Qualified” which in turn produced their new G – “IQ” acronym.

After spending some time inside their program since its migration to the new Google Adwords Interface, navigation to different sections within the Pro Center often seems difficult.

I think a lot of this has to do with the fact that the Google Adwords Certification Program Learning Center is on a secure site which requires logging in over and over again to get in and out of pages.

To obtain Adwords certification, individuals must pass at least two exams.

There are four exams planned while three are available to take at this time.

The available exams are the Advertising Fundamentals Exam, the Search Advertising Advanced Exam and the Reporting and Analysis Advanced Exam.

Available Google Exams

Available Google Exams

Google plans to offer the Display Advertising Advanced Exam at some point in the future.