Archive for the ‘Advertising Fundamentals Exam’ Category

Google AdWords Exam Mindmap

September 26, 2010

To renew my Google Advertising Professional designation I must pass two of four possible exams.

All applicants have to take the Advertising Fundamentals Exam and one of three other exams.

I will be taking the Search Advertising Advanced Exam to meet my second test requirement.

These two exams have some overlapping materials.

To better prepare for both tests, I have created a MindMap of the Advertising Fundamentals and Search Advertising Advanced Exams.

Between the two exams there are eleven subjects and thirty two subtopics covered.

The following Adwords Exam Mindmap is color coded to indicate which subjects are covered in both exams (red) which subjects are in just the Advertising Fundamentals exam only (orange) and which subjects are tested only in the Search Advertising Fundamentals Exam (blue).

Because so much content is covered, I had to shrink the AdWords Exam Mindmap considerably to get it fit in this post.

I also had to turn it on its side.

Google Advertising Fundamentals and Search Advertising Advanced Exam

Google Advertising Fundamentals and Search Advertising Advanced Exam


Available Google Certification Exams

June 10, 2010

As mentioned in previous posts, I am preparing to take the new Google Certification program tests to obtain my Google Individually Qualified (GIQ) status.

In their new program, Google has cleverly transposed the status term that used to be known as “Qualified Individual” into “Individually Qualified” which in turn produced their new G – “IQ” acronym.

After spending some time inside their program since its migration to the new Google Adwords Interface, navigation to different sections within the Pro Center often seems difficult.

I think a lot of this has to do with the fact that the Google Adwords Certification Program Learning Center is on a secure site which requires logging in over and over again to get in and out of pages.

To obtain Adwords certification, individuals must pass at least two exams.

There are four exams planned while three are available to take at this time.

The available exams are the Advertising Fundamentals Exam, the Search Advertising Advanced Exam and the Reporting and Analysis Advanced Exam.

Available Google Exams

Available Google Exams

Google plans to offer the Display Advertising Advanced Exam at some point in the future.