The Google Advertising Fundamentals Exam

As I have written here before, Google has expanded testing requirements for passing and obtaining its new Google AdWords Certified Partner Designation.

Google now offers four exams –

1. Google Advertising Fundamentals Exam

2. Search Advertising Advanced Exam

3. Display Advertising Advanced Exam

4. Reporting & Analysis Advanced Exam.

Would be partners must pass both the Advertising Fundamentals Exam and one of the other exams to receive the Google AdWords Certified Partner badge.

The Google Advertising Fundamentals Exam tests AdWords managers in eight of the fifteen total subject areas provided.

The eight subjects covered in the Google Advertising Fundamentals Exam are:

1. Introduction to AdWords
1.1 Overview of AdWords
1.2 Getting Started with AdWords

2. AdWords Account and Campaign Basics
2.1 Account Management Basics
2.2 Campaign Management Basics
2.3 Ad Group Management Basics

3. AdWords Ad Formats
3.1 Overview of Ad Formats
3.2 Ad Formats Guidelines & Best Practices

4. AdWords Targeting and Placements
4.1 Overview of Targeting and Placements
4.2 Keywords and Keyword Targeting
4.3 AdWords Language & Location Targeting
4.4 Placement Targeting for the Display Network

5. AdWords Bidding and Budgeting
5.1 Overview of Bidding
5.2 Overview of Budgets

6. Policies and Ad Quality Topics
6.1 AdWords Policies
6.2 Ad and Site Quality

13. Optimizing Performance
13.1 Overview of Optimization
13.2 Optimizing AdWords Campaigns and Ad Groups
13.3 Optimizing Websites and Landing Pages

15. Selling and Representing AdWords
15.1 The AdWords Value Proposition
15.2. Selling the Benefits of AdWords
15.3 Maintaining Client Relationships

Note: Sections, 4.5 Location Extensions, 6.3 Invalid Clicks Issues, 13.4 About Google Website Optimizer. 13.5 Using Google Website Optimizer and 13.6 Optimizing for Greater Conversions are not included in the Google Advertising Fundamentals Exam.

In total, the Google Advertising Fundamentals Exam is composed of 8 topics and 21 subtopics.


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One Response to “The Google Advertising Fundamentals Exam”

  1. Adwords Badge – The Google Advertising Fundamentals Exam « Search Marketing … Says:

    […] Advertising Fundamentals Exam tests AdWords managers in the following areas: … [ Source : […]

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