Archive for the ‘Search Engine Advertising’ Category

How To Generate A Google Adwords Content Network Placement Report

May 16, 2010

In this video learn how to run a Placement Performance Report from your Google AdWords account, and interpret the Placement Performance Report data.

Will Facebook Best Google?

May 15, 2010

It seems the more negative pieces that appear about Facebook’s plans to profit from its users privacy the more fluff pieces appear about how Facebook is instead going to somehow become the next Google.

For example – this piece in TechCrunch:

Will Facebook Dethrone Google

Will Facebook Dethrone Google?

I have grown tired of reading pieces like the TechCrunch article above that are written by people who obviously don’t know what they don’t know.

The answer to my headline’s question?

NO.

YouTube Video Targeting Tool

May 14, 2010

In this video, learn about Video Targeting and how to place ads in or around relevant YouTube videos.

Two YouTube stats:

1. Over 20 hours of video are uploaded to YouTube every minute.

2. People watch over 1 billion videos each day on YouTube.

YouTube Video Targeting offers two types of ad formats – an in-video overlay or in-stream ad that will run before the videos you have targeted.

Visit Google.com/VideoTargeting to advertise on YouTube.

One Trillion Display Ads “Received” in Q1 2010

May 13, 2010

From comScore’s Ad Metrix:

U.S. Internet users received a record 1.1 trillion display ads during the first quarter, marking a 15-percent increase versus year ago. Total U.S. display ad spending in Q1 reached an estimated $2.7 billion, with the average cost per thousand impressions (CPM) equal to $2.48.

*Display ads include static and rich media ads; excludes video ads, house ads and very small ads (< 2,500 pixels in dimension)

Facebook Ranks as Top Display Advertising Publisher in Q1 2010

Popular social networking site Facebook.com led all online publishers during Q1 with 176 billion display ad impressions, representing 16.2 percent market share. Yahoo! Sites ranked second with 132 billion impressions (12.1 percent), followed by Microsoft Sites with 60 billion impressions (5.5 percent) and Fox Interactive Media with 53 billion impressions (4.9 percent).

Top 10 Online Display Advertising Publishers

Top 10 Online Display Advertising Publishers

AT&T Ranks as Top Display Advertiser in Q1 2010

AT&T led competitor Verizon as the top online display advertiser in Q1 with 26.3 billion impressions, accounting for 2.4 percent of display ads. Verizon held the second position with 21.9 billion (2.0 percent), followed by Scottrade Inc. with 16.4 billion (1.5 percent) Experian Interactive with 15.6 billion (1.4 percent) and Sprint Nextel Corporation with 10.1 billion (0.9 percent).

Top 10 U.S. Online Display Advertisers

Top 10 U.S. Online Display Advertisers

The operative word relative to all the above comScore display advertising data is “Received”.

It seems to me the headline could have read “one trillion display ads delivered in Q1 2010″ but that wouldn’t have necessarily framed comScore’s position on the value of online display advertising as favorably.

Internet Ad Revenues First Half 2009

October 19, 2009

The Internet Advertising Bureau has released its internet advertising ad revenue report for the first half of 2009.

Search And Display Ads 1/2 2009

Search And Display Ads 1/2 2009

As could be expected, Search Advertising saw the largest increase in spend while Classifieds and E-Mail experienced the largest decreases.

Search Advertising Competitive Offer from Microsoft adCenter

July 2, 2009

I received the following email offer from Microsoft adCenter promoting search advertising with Microsoft.

From: Microsoft adCenter [media@microsoftadvertising.com]
Sent: Wednesday, July 01, 2009 6:58 PM
To: Search Advertiser
Subject: Don’t miss out on free clicks when you let us upload your next search campaign

To ensure that you continue to receive Microsoft adCenter communications, please add our domain (@microsoftadvertising.com) to your safe senders list.

Dear Search Advertiser,

Time is running out on our birthday celebration offer. Our gift to you: We’ll upload one of your campaigns from another search advertising program to Microsoft adCenter—for free!—and you’ll receive a coupon worth $15 in free clicks. 1

How does your free upload work?

Signing up couldn’t be simpler. You’re just a click away. Our birthday offer ends July 6, 2009, so please act fast!

1.  Sign up on our adCenter Anniversary web form.
2.  You’ll receive an e-mail message containing details about how to send us your exported competitive search engine campaign.
3.  One of our Search Specialists will upload your campaign to your adCenter account.
4.  You’ll receive a confirmation that your campaign upload is complete.
5.  Simply activate your campaign, and then use your promotion code to receive $15 in free clicks.

Extend your reach with adCenter
Your adCenter campaign upload can help you expand your search advertising reach with:

*   Higher-quality clicks: adCenter can offer you a more targeted audience, which can mean more clicks from the customers you want.
*   Better conversions: Consumers who click adCenter ads can be three times more likely to engage than those who click Google ads. 2

If you have any questions, contact us at (800) 518-5689, Monday through Saturday, from 6:00 A.M. to 6:00 P.M. Pacific Time. Please keep this e-mail for your records to refer to offer details. We look forward to working with you to upload your next adCenter campaign!

Sincerely,

The Microsoft adCenter Team

1 Offer details: Offer valid only for new campaigns submitted by July 6, 2009, that go live by July 15, 2009 (midnight Pacific Time). Participation in this program is limited and this offer is being extended at the sole discretion of adCenter to existing customers of adCenter who are original recipients of this e-mail from Microsoft. Any portion of ad credit not used within 90 days from the date the credit was applied to your adCenter account will expire. Ads must be stopped after ad credit is used up or within 90 days from the time ad credit was applied to your adCenter account, whichever comes first, or your credit card/invoice will be charged for advertising clicks. Offer valid for residents of the 50 United States and Washington, D.C., only. Limit: one ad credit and one free campaign upload per adCenter customer. Offer may not be combined with any other offers or discounts, separated, redeemed for cash, transferred, sold, or bartered. There is a minimum bid requirement of $0.05 per click-through when using adCenter. Search or Contextual Advertising listings are subject to editorial review. See Microsoft Advertiser Terms and Conditions for more details. Other terms and conditions may apply. This offer may be terminated by adCenter at any time and without notice.

Upload requirements: A new campaign is defined as a campaign containing broadly different keywords and ads when compared to others that are live on adCenter. A new campaign must have a minimum of 150 keywords. Campaign names must not exceed 100 characters and ad group names must not exceed 60 characters in adCenter. If adCenter receives files exceeding character limits, it may be renamed to reduce length by removing any additional characters, except where this would duplicate another campaign or ad group name. Subject to all necessary data being accurately submitted by you and your compliance with Microsoft adCenter Terms and Conditions, and the Offer Details above, your unique promotional code will be sent via e-mail to you by Microsoft which will enable you to redeem your ad credit.

2 Conversion is defined as a web visitor entering into a secure session on a website. comScore Quality of Click Custom Study (MSN – Windows Live Search), March – May 2008.

Microsoft Corporation
One Microsoft Way
Redmond, WA 98052

Interesting strategy.

Why doesn’t Microsoft promote this on the Bing home page?

Google’s Largest Agency Client and Customer?

April 30, 2009

The final issue of Portfolio magazine has an interview with Sir Martin Sorrell of WPP Group.

As head of the marketing communications giant, Sorrell oversees more than 100 companies specializing in everything from advertising to consumer research.

Recently Sorrell had characterized his firm’s relationship with Google as that of “frenemies.”

In the Portfolio interview, Sorrell reclassifies WPP’s relationship with Google as “friendly frenemy” because Google competes with WPP through its acquisition of Doubleclick.

Sorrell then goes on to say what I believe hadn’t yet otherwise been made public before … “we buy about $850 million worth of search advertising from them. We’re their biggest agency customer.”

At an average CPC of $1.00, WPP’s $850 million spend on search advertising with Google would generate 850 million clicks.

Wow.

Although I am not absolutely certain Sir Martin – and unless eBay has doubled or tripled its Adwords spend recently – I think buying $850 million worth of search advertising from Google not only makes WPP Google’s largest agency client – its also makes WPP Google’s largest customer – period.

Small Business Search Engine Marketing Too Costly, Time Consuming and Complex?

December 21, 2008

Microsoft adCenter conducted a survey of 400 small businesses with 250 employees or less to gauge small business sentiment toward search marketing and advertising.

Among the participants’ chief concerns, most cited the common misconceptions of cost, time and complexity as major hurdles to conducting search marketing campaigns for their businesses.

Key small business concerns regarding search engine marketing from the Microsoft adCenter study:

  • Nearly nine in 10 (89 percent) feared keywords may become too expensive.
  • 81% questioned if paid search marketing is the best use of their marketing budgets.
  • 25% of respondents believe paid search marketing is too complex.
  • 21% thought it would be too time-consuming.
  • 35% felt they would need an agency to help set up a search marketing campaign.

The most surprising finding from Microsoft’s adCenter Study? 7 in 10 small-business owners who participated revealed that they would rather try to do their own taxes than start a paid search marketing campaign!

The Microsoft study also revealed that 59 percent of small businesses with Web sites don’t currently use paid search marketing, and of those, 90 percent have never even attempted it.

Will search engine advertising providers like Microsoft ever overcome the general small business perception that search engine advertising is too costly, time consuming and complex?

Not until the small business advertiser has been convinced and shown otherwise that search engine marketing is inexpensive, quick and easy.

Radio: The Lowest Cost Audience of Any Major Media?

November 10, 2008

From today’s Wall Street Journal:

“While listening hours are declining, most people still listen to an average of 18.5 hours a week, according to Arbitron Inc. Based on the price of reaching each listener, radio generally offers its audience “at the lowest [cost] of any major media,” says David Field, chief executive of Entercom.”

Not sure about Radio reaching its listeners and audience at the lowest cost of any “major media” – Mr. Field.

Haven’t the internet and search advertising become “major media” yet?

I guess media isn’t major until those in the “major media” say it is.

There is a relatively new – possibly major media – called internet search offered by a company called Google which connects its audience with advertisers for as low as .05 a piece.

Radio may indeed reach its audience for less but by what standard does radio define and measure its connection with its audience?

In search advertising the audience isn’t counted and considered reached until the advertiser’s advertisement is clicked.

Radio advertising measures audience reach and then its connection of advertiser to listener how –  instead by listeners clicking their radios on?

Isn’t anything less than authenticated and measured advertisement – disconnected advertising?

Which radio station can I buy a radio ad on to reach a targeted audience of 10 listeners for $.50 or even 100 listeners for $5.00?

Depending on your definition, radio may indeed offer its audience at the lowest cost of any major media – but at what price?