Archive for May, 2007

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Live Advertising on YouTube.com

May 27, 2007

Not only is Ask.com buying banner ads on YouTube so is Microsoft’s Live.

Live on YouTube.com

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Posted in Ask.com, banner ads, Live, Microsoft, YouTube.com | Leave a Comment »

The Google Search Network

May 27, 2007

As of May 27, 2006:

According to Google:

Your ads may appear alongside or above search results, as part of a results page as a user navigates through a site’s directory, or on other relevant search pages. Our global search network includes Google Product Search and Google Groups and the following entities:

America Online (AOL)

AT& T Worldnet

Ask

Compuserve

Earthlink

Netscape

Shopping.com

Google Adwords allows advertisers to target Google searches, their search network partners and their content network at the campaign level under the “Edit Campaign Settings” tab.

Every campaign and keyword performs differently.

I have found measuring the performance of each is necessary to successfully managing keywords let alone campaigns.

Google Networks

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Posted in Adwords, Google, Google Advertising, Google Adwords, Google Search Network | 1 Comment »

Ask YouTube.com

May 27, 2007

While searching for a video clip today I noticed Ask.com is buying banner ads on YouTube.com.

I wonder if Ask makes their money back from YouTube after searches at Ask.com deliver Google search network ads?

Ask YouTube.com

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Posted in Ask.com, banner ads, Google, video clip, YouTube, YouTube.com | 1 Comment »

Search Engine Problems?

May 27, 2007

Top of Page Equals Top of Mind…

Although I wrote this piece about Search Engine Displacement for DMNews and The Direct Marketing Club of New York three years ago, I believe the premise is even more prescient today than before.

The DMNews article may give you a better idea of how I approach a client’s search marketing communications problems and how important search engines have become to even the smallest of businesses.

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Posted in Direct Marketing, DMNews, Search Engine Displacement, Search Engine Problems, Search Marketing Communications, Small Business, Top of Page Equals Top of Mind | Leave a Comment »

TimCohn.com

May 27, 2007

I originally posted the following to a What If? question Rick Schwartz posed on his blog. Owen Frager excerpted a quote, mentioned my interview in Forbes and placed it on his blog so I thought the whole piece should be here now since I am writing regularly on the web again.

In 1996 I was at a conference in Tampa, FL where Denis Waitley suggested to the 200 people in the audience that they should each buy their own name.com because “they” were only making one of them. His recommendation made sense.

I had little idea what the internet was and didn’t even know how to register a domain so I didn’t.

A year or so later, I figured out how to register a domain but still didn’t see the bigger picture.

My name.com was available and because I thought it was unique, I assumed it would always be available.

After Web 1.0 peaked and began heading toward its trough in early 2000, I decided it was time to enter the internet business.

I went to register my name.com and low and behold a Dr. Tim Cohn had registered TimCohn.com for the next ten years.

If a single individual can alter the market’s identification and perception of who that individual is simply by owning their name.com imagine the implications it has where millions even billions of dollars are at stake.

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Posted in Denis Waitley, Domains, Owen Frager, Rick Schwartz, TimCohn.com | 1 Comment »

Google Advertising Seminars

May 26, 2007

I decided to apply for the Google Adwords Seminar leader position again.

Their latest application was slightly different from the first one in December of 2005. After looking over my original application, I am surprised my application was even given serious consideration.

Two Google Adwords Seminar Leaders were chosen in early 2006. I believe they have since presented Google Adwords seminars to over 1,000 attendees.

Spending the last year and a half preparing for and writing my book: For Sale By Google – How To Make Money on the Internet Selling Your Products Using Google Adwords and Search Engine Marketing Strategies has given me an entirely different perspective on the paid search business and search in general.

I believe my answers below do in fact reflect that change in perspective.

Section 1:
Background Info
All fields are required.

First Name: Tim
Last Name: Cohn

Email address: timcohn at gmail.com

Website: Search Marketing Communications

Phone number: 405-842-0163

Current Address:
(Street address) 6403 NW Grand Blvd., Suite 208
(City) Nichols Hills
(State / Province) OK
(Zip Code/Postal Code) 73116

1) How long have you been an AdWords advertiser?

Since March of 2002.

2) Do you have experience with other advertising channels? If so, please explain.

Yes, since 1989 I have been a direct marketing consultant.

I have developed marketing campaigns through nearly every form of advertising media available to the small and medium size business.

I have created and ran advertising campaigns in radio, television, magazines, newspapers, yellow pages and direct mail. No other recognized form of media compares to Google paid search. Word of mouth marketing out performs paid search but the process has yet become measurable and thus manageable.

Since the advent of Adwords, I have focused exclusively on producing results for myself and clients through reaching the search audience through paid search.

I have personally managed the production of 100 million impressions and one million clicks.

3) Do you have teaching or training experience? If so, please explain.

I spoke several years ago about the power of Google Adwords to business audiences in Atlanta, GA and Scottsdale, AZ. I have since accepted a contract to write a book about my Google Adwords experience for John Wiley and Sons. The book, For Sale By Google – How to Make Money Selling Your Products on the Internet Using Google Adwords and Search Engine Marketing Strategies is nearing completion.

As you may gather from the title, the book targets the small to medium size business market with an emphasis on how they can reach their audience more cost efficiently with Google Adwords as compared to their other media options while generating leads and sales in the process.

I believe my direct marketing background which is rooted firmly in advertising accountability and return on investment helps me give proper perspective to the small business owner who needs guidance when it comes to choosing where best to place their advertising dollars.

4) Do you or any of your family members work in the internet search and advertising industry, or for any company that you might reasonably consider to be a direct competitor to Google? If so, please explain.

No.

5) Resume: please paste your resume or a URL linking to your resume into the box below.

As a self-employed marketing consultant, I don’t have a resume per se. However, I do however keep a Curriculum Vitae of the projects and deals I am working on.

Section 2: Short Answers
1) Why do you want to be an AdWords Seminar Leader? (1-2 paragraphs)

A. If I am not constantly teaching others all that I have learned and I continue to learn about Google Adwords, I will be doing both them and my self a disservice.

B. I believe in the power Google Adwords has to transform the small business and the small business owner’s life! I made a commitment to understanding and mastering Adwords to the best of ability long before it became a requisite for being competitive in the market.

2) What is the most challenging situation you have faced when managing AdWords accounts? (1-2 paragraphs)

Being ignorant of any Adwords feature.

3) If you could change one thing about AdWords, what would it be? (1 paragraph)

Add Zip Code Targeting.

4) What is your favorite AdWords tool or report? Why? (1 paragraph)

The Keyword Tool.

Because it rationalizes demand into language.

Section 3: Video Presentation
Please submit one video presentation containing the following 2 components:

a) Introduction (max 1 min.) – Tell us who you are, when you first started using AdWords, and why you want to be an AdWords Seminar Leader.

b) Lesson (max 7 min.) – Choose one of the following two topics and create a lesson as if it were a partial session of an AdWords Seminar. You may use visual aids, but please do not repeat or reuse any materials from the AdWords Learning Center.

* OPTION 1: Your audience is a group of local small business owners with small advertising budgets. They are concerned about competing with large, national advertisers who are also advertising on AdWords. Explain to them how AdWords pricing works, and which AdWords features can help them advertise effectively in this competitive environment.

* OPTION 2: Your audience is a group of new AdWords advertisers. During the Q&A session of the seminar, one advertiser asks: “I’ve been advertising on AdWords for a few weeks. I’ve spent a few hundred bucks, but I’m frustrated because I can’t get my ad to show up on the first page of search results. I’m always in 7th or 8th place on the second page. How do I get my ad to show up on the first page?” How would you address his question?

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Posted in Advertising, Advertising Model, Adwords, Adwords Seminar, Audience Profile, Buying Advertising, Direct Marketing, For Sale By Google, Google, Google Advertising Professional, Google Adwords, Google Video, Internet Advertising, Internet Marketing, Internet Marketing Book, Internet Marketing Strategy, John Wiley and Sons, Keyword, Marketing Book, Qualified Individual, Return on Investment, Search Audience, Search Marketing Communications, Small Business Marketing, Target Audience, Targeted Advertising, Television Advertising, Word of Mouth Marketing, Writing A Book, YouTube, Zip Code | 2 Comments »

Google Adwords Seminar Leader

May 23, 2007

I applied for the Google Adwords Seminar Leader position the first time around several days after Google’s deadline. Nothing like being prompt and on time to make a favorable first impression…

My submission was late “because” at that time, I couldn’t post my “audition” video on Google Video via my Mac. After several attempts to upload my video, I gave up.

I had counted on being able to submit my entire application electronically.

By the time I had sent my video overnight to Google headquarters, their deadline had already came and went.

Several weeks after the deadline, I received an email stating that after “careful consideration” two others were chosen over me.

Since I can now submit my video via YouTube, I am considering reapplying.

Adwords Seminar Leader

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Posted in Adwords, Adwords Seminar, Google Advertising Professional, Google Video, Qualified Individual, YouTube | Leave a Comment »

Today’s Hot Blogs, Today’s Hot Posts

May 23, 2007

A single article on Google Trends single-handedly lifted this blog to both the Hot Blogs and Hot Posts columns on the WordPress.com home page today May 23, 2007.

What goes up must come down?

Hot Blogs Hot Posts

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Posted in Blog, Blogging, Google, Google Trends, Hot Blogs, Today's Hot Blogs, Today's Hot Posts, Wordpress.com | Leave a Comment »

WordPress Top Posts

May 23, 2007

My Search Marketing Communications blog made the fastest growing blogs list today at WordPress.com.

Search Marketing Communications

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Posted in Blog, Blogging, Fastest Growing Blogs, Search Marketing Communications, Top Posts, Wordpress.com | 1 Comment »

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