Anonymous.Google Display Network Placements

July 7, 2010

I was reviewing the Automatic Placements section of one of my Google Adwords Display Network campaigns and found the largest source of impressions came from anonymous.google.

With nearly eight times more impressions than the New York Times, anonymous.google is quite the page turner.

anonymous.google

anonymous.google

More about Anonymous Placements from Google:

Some publishers choose to offer placements anonymously and not disclose their site names to advertisers. Rest assured that you’ll still have access to reporting details on anonymous placements. All placements, including anonymous placements, are required to adhere to Google Adsense Program Policies.

Its been a while since I last studied my Google Content Network placements – now the Google Display Network – but I bet if I were to run some reports on the sources of this anonymous.google traffic, I would find that most if not all of those impressions came from parked domains.

Update: To locate the source of anonymous.google traffic find and click “Exclusions”, campaign level then Add exclusions Exclude category tab to see a top level breakdown of Google Display Network traffic sources by category.

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Posted in Anonymous Placements, Anonymous.Google Display Network Placements, Automatic Placements, Marketing Communications, Parked Domains, Search Engine Marketing Firm, Search Engine Optimization | Leave a Comment »

World’s Most Valuable Domain For Sale

July 6, 2010

Sex.com is for sale.

The press release from Sedo.com:

CAMBRIDGE, Mass., July 1, 2010 – Sedo, the leading online domain marketplace and broker of super premium domain names, today announced that it has entered into an agreement with Escom, LLC to privately broker the sale of Sex.com, widely considered to be the world’s most valuable domain name, as well as two related trademark registrations with the United States Patent and Trademark Office.

“We are excited to be working with Sedo and believe Sedo’s vast experience, expertise with high value domain names, credibility and worldwide network of clients will ensure that Escom receives a price for the sex.com domain name and its related trademarks that reflects its true value as the best domain name in the world” said Del Anthony, CEO of Escom.

“It is an extremely rare opportunity that a domain name of this caliber becomes available for sale”, said Kathy Nielsen, Director of Sales at Sedo. “We are very pleased to be chosen as the exclusive brokerage firm to represent this domain sale. Short, descriptive domains are an amazing marketing vehicle. The sale of sex.com presents potential buyers with a once in a lifetime opportunity. The possibilities for this domain are endless and will enable the new owner to instantly define itself as a leader in its industry.”

Descriptive domains that define a category historically have been the most valuable properties on the Web. ‘Sex’ continues to be one of the most searched for terms on the Web and its mainstream appeal has grown exponentially over the past few years. The new owner of this domain will enjoy a clear competitive advantage as a market leader, dramatically enhanced organic search rankings, tremendous traffic generated from direct navigation and an unsurpassed ability to drive online marketing and branding initiatives.

For those of you who aren’t familiar with the domain industry or its history, the Sex.com domain has had quite a ride.

Whether the domain will find a buyer at or above its last sales price – $14 million US –  remains to be seen.

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Google Webmaster Tools Search Queries Visualized

July 5, 2010

I had problems authenticating Google Webmaster Tools several months ago and stopped checking the five sites I had them installed on.

I accidentally figured out how to solve my authentication problem and got them back online today.

Since my last log in, Google Webmaster Tools has added a search queries visualization tool to help webmasters see how many times their pages (Queries) appear within search results (Impressions).

The tool data also shows how many clicks a site received on a percentage basis relative to the total number of impressions it and the other sites on the same page received for the same query.

Sample Google Webmaster Tools Search Queries

Sample Google Webmaster Tools Search Queries

The Click Through Rate and Average Position data for each query can also help webmasters better understand both their audience and Google’s ranking demands.

One of my pages has received a 35% CTR within the last 30 days while another received a 26% CTR.

The 35% CTR page had only 46 Impressions and 16 clicks while the 26% CTR page had 1000 Impressions and 260 clicks.

Both queries were three word phrases describing the same product yet the latter produced over 15 times more traffic.

If those two differences in results don’t illustrate the importance and rewards for understanding search audience demand, I don’t know what does.

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Posted in Google Webmaster Tools Search Queries, Marketing Communications, Search Audience, Search Engine Marketing Firm, Search Engine Optimization | Leave a Comment »

Google Web Analytics TV Episode #10

July 4, 2010

In this video, Google Analytics experts Avinash Kaushik & Nick Mihailovski answer questions about Analytics and other Google tools.

Topics covered include macro vs. micro conversions, using analytics on affiliate sites, tracking different domains, and more.

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Posted in Google Web Analytics TV Episode #10, Marketing Communications, Search Engine Marketing Firm, Search Engine Optimization | 1 Comment »

My First Audio Post Via Smartphone

July 3, 2010

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My First Handwritten Blog Post

July 2, 2010

Thanks to my daughter, I have figured out how to take handwritten notes and transcribe them into digital content.

My first piece of digital art – the cursor.

Digital Art The Cursor

Digital Art The Cursor

We may live in a digital world, but creativity will always be analog.

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Posted in Marketing Communications, My First Handwritten Blog Post, Search Engine Marketing Firm, Search Engine Optimization | 1 Comment »

Example of a WAP Mobile Ad In Google Adwords

July 1, 2010

Curious about how to create a Google Adwords WAP Mobile Ad or what a Google WAP Mobile ad looks like?

The following ad creation template shows what fields are available as well as what a finished WAP Mobile Ad will look like on small mobile devices.

Mobile Ads WAP Google

Mobile Ads WAP Google

If you thought composing Google Adwords text ads for the search or display network was tough, wait until you take a crack at writing an ad for a WAP mobile device.

Writing a WAP mobile ad requires twice the creativity.

Why?

The headline, description, display url and business name fields maximum characters allowed for getting your message across on WAP Mobile devices are roughly half those available for use in creating traditional Google Adwords ads.

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Keyword Opportunities Beta In Google Adwords Editor

June 30, 2010

Unbeknownst to me, a version of the Keywords Opportunities Beta tool is also available in Adwords Editor.

Keyword Opportunities Beta In Google Adwords Editor

Keyword Opportunities Beta In Google Adwords Editor

For all I know it may have been hidden inside Adwords Editor for some time, but I just noticed it today.

I have used it several times and it seems comparable to the Opportunities tab in Google Adwords.

While the Keyword Opportunities Beat produces a list of keywords instantly, the number of keyword suggestions it provides appears to be capped at 200.

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Seller Rating Extensions In Google Adwords

June 28, 2010

From the Inside Adwords blog:

Over the last year, we’ve introduced a number of new advertising features to help merchants provide potential customers with the most relevant information when they’re searching on Google.com. For example, last year we introduced product extensions, which allows you to include the pictures and prices of the products you sell, right below your ads.

Starting today we’re introducing a new feature, called seller rating extensions, that makes it easier for people to identify highly-rated merchants when they’re searching on Google.com. Seller rating extensions does this by attaching your merchant star rating from Google Product Search to your AdWords ads. These star ratings, aggregated from review sites all around the web, allow people to find merchants that are highly recommended by online shoppers like them.

If your online store is rated in Google Product Search, you have 4 or more stars, and you have at least 30 reviews, you’ll automatically get seller ratings with your ads. What’s more, you’ll only be charged if someone clicks on the headline of your ad – clicks on the review link are free.

At this time, seller rating extensions will show to English-language users searching on Google.com. Please note that because we’ll be rolling out seller rating extensions over the next 24 hours, you may not see it immediately, even if your ads meet the qualifications above.

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