Smartphone have apps. Now your TV does too. Here’s a sneak preview of the apps that will be available on Google TV this fall.
Visit http://www.Google.com/tv for more information.
Google TV Apps
October 4, 2010Google Certification Program
October 3, 2010Having met all the requirements for receiving Google Certified Partner status, I am looking for my Google account to get updated in the next several days.
Google Certification Program
Audio Post
October 2, 2010Goo.gl URL Shortener
October 1, 2010What a great idea – the Google URL shortener!
- Goo.gl URL Shortener
Even better, the Google URL shortener shows up in my Google products list.
Google Products
Since its such a great idea, I am going to give the Google URL shortener (Goo.gl) a try.
Google’s Ad Agency Outreach Program: Google Agency Land
September 30, 2010I spent the day today at Google’s San Francisco offices learning more about Google’s plans to further connect with the advertising agency community.
Google From Inside A Google Voice Phone Booth
Not being from the ad agency world, I wasn’t familiar with a year old Google advertising agency outreach initiative called AgencyLand.
This video explains more about how Google plans to further connect with advertising agencies through Google AgencyLand.
Google Adwords Performance Optimization Suggestions
September 29, 2010The following three categories are where AdWords performance can be optimized –
Campaigns, Ad Groups and the Website advertised.
AdWords Performance Optimization
Google AdWords Client Needs Analysis
September 28, 2010Questions for potential AdWords advertisers –
- Are you currently doing any marketing for your business?
- What are your marketing goals?
- What are your best-selling products or services?
- Where else are you running ads online? Offline?
- Do you evaluate the return on your marketing investment?
- Do you have a website?
- Who handles marketing strategy for your business?
- How do you determine your marketing budget?
- Do you have a seasonal business?
- Do you have brick-and-mortar stores?
- Who are your competitors?
- What’s your target audience?
AdWords Experiment Settings
September 27, 2010Although AdWords experiments have been live for a while, I hadn’t investigated the new AdWords testing feature until now.
AdWords Experiment Settings
Well, I didn’t investigate AdWords Experiments but I did locate it within my accounts.
AdWords Experiments are located within the Campaign settings tab in AdWords accounts.
At the risk of sounding jaded, I thought all AdWords campaigns were just that – experiments.
Google AdWords Exam Mindmap
September 26, 2010To renew my Google Advertising Professional designation I must pass two of four possible exams.
All applicants have to take the Advertising Fundamentals Exam and one of three other exams.
I will be taking the Search Advertising Advanced Exam to meet my second test requirement.
These two exams have some overlapping materials.
To better prepare for both tests, I have created a MindMap of the Advertising Fundamentals and Search Advertising Advanced Exams.
Between the two exams there are eleven subjects and thirty two subtopics covered.
The following Adwords Exam Mindmap is color coded to indicate which subjects are covered in both exams (red) which subjects are in just the Advertising Fundamentals exam only (orange) and which subjects are tested only in the Search Advertising Fundamentals Exam (blue).
Because so much content is covered, I had to shrink the AdWords Exam Mindmap considerably to get it fit in this post.
I also had to turn it on its side.
Google Advertising Fundamentals and Search Advertising Advanced Exam
The Google Search Advertising Advanced Exam
September 25, 2010I am preparing to take the new Google AdWords Certified Partner Exams to renew my Google Advertising Professionals certification before Google sunsets the original Qualified Individual designation.
I think I was one of the first five or ten people worldwide to receive the Qualified Individual certification.
A lot has changed since then!
To get a new Certified Google Partner badge, search marketers must past two of four possible exams.
In my case, I will be taking the Advertising Fundamentals and Search Advertising Advanced Exams.
In the previous post, I wrote about the eight topics and twenty subtopics covered in the Advertising Fundamentals Exam.
Below are the ten topics and twenty eight subtopics covered in the Search Advertising Advanced Exam.
1. Introduction to AdWords
1.1 Overview of AdWords
2. AdWords Account and Campaign Basics
2.2 Campaign Management Basics
2.3 Ad Group Management Basics
3. AdWords Ad Formats
3.1 Overview of Ad Formats
3.2 Ad Formats Guidelines & Best Practices
4. Adwords Targeting and Placements
4.1 Overview of Targeting and Placements
4.2 Keyword and Keyword Targeting
4.3 AdWords Language & Location Targeting
4.4 Placement Targeting for the Display Network
4.5 Location Extensions
5. AdWords Bidding and Budgeting
5.1 Overview of Bidding
5.2 Overview of Budgets
6. Policies and Ad Quality Topics
6.1 AdWords Policies
6.2 Ad and Site Quality
6.3 Invalid Click Issues
10. AdWords Tools
10.1 Overview of AdWords Tools
10.2 AdWords Editor
11. Performance Monitoring and Conversion Tracking
11.1 Overview of Performance Monitoring and Conversion Tracking
11.2 AdWords Reporting
11.3 Conversion Tracking Basics
13. Optimizing Performance
13.1 Overview of Optimization
13.2 Optimizing AdWords Campaigns and Ad Groups
13.3 Optimizing Websites and Landing Pages
13.6 Optimizing for Greater Conversions
14. Managing Multiple Accounts
14.1 Overview of Managing Multiple Accounts
14.2 Managing Accounts with My Client Center (MCC)
14.3 Using AdWords API
Yes, there is topic and subtopic overlap between the Advertising Fundamentals and Search Advertising Advanced Exams.
In my next post, I will clarify which topics and subtopics must be studied to prepare for and pass both the Advertising Fundamentals and Search Advertising exams in order to receive the Google Certified Partner designation.
Search Marketing Communications 
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