Google AdWords Client Needs Analysis

Questions for potential AdWords advertisers –

  • Are you currently doing any marketing for your business?
  • What are your marketing goals?
  • What are your best-selling products or services?
  • Where else are you running ads online? Offline?
  • Do you evaluate the return on your marketing investment?
  • Do you have a website?
  • Who handles marketing strategy for your business?
  • How do you determine your marketing budget?
  • Do you have a seasonal business?
  • Do you have brick-and-mortar stores?
  • Who are your competitors?
  • What’s your target audience?
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