Google recently hosted its Think Real Estate Event in New York.
From the Google Think Real Estate invitation:
Opportunities are arising to reach consumers using more efficient marketing tactics, connecting with audiences by leveraging new media platforms, and establishing new relationships with innovative solutions to drive your business forward.
Watch the following video to learn more from Google about the next trends in local and mobile search.
I was surprised to find the following message about my “How To Move A Storage Shed” in my YouTube account today:
YouTube Partnership Program
What’s amazing about this video is I shot it on a fluke and it has received over 28,000 views to date.
To sign up for the YouTube Partnership program, a video producer must review YouTube’s instructions.
Instructions
To enter a revenue sharing agreement with YouTube, a video must meet the following criteria –
YouTube Revenue Sharing
Once a producer has accepted YouTube’s Video Monetization Agreement, they must link their video to a Google Adsense account and then answer some simple questions about their video.
Video Monetization
Once a video has been successfully submitted for revenue sharing consideration and if it is approved, the video producer will start to see ads displayed next to their video.
Processing a video for consideration can take up to 2 weeks.
Here is the link to my new Advanced Marketing Consultants Google AdWords Certified Partner page.
Google Certification Program Advanced Marketing Consultants
While the Google Adwords Certified Partner program is transitioning from the old system to the new one, Google Partner Search appears to be the only way I can get to the Advanced Marketing Consultants Google Certification Program verification page.
I am sure once the Google Certification Program team has got everything ready for the reported October 31, 2010 retirement date, most if not all of the remaining verification and connection details will have been resolved.
Google Advertising Professionals Program Retiring
I don’t know why Google chose October 31 for the transition date, but I am pretty sure they aren’t planning on providing any Google Partner costumes for those of us who have met the new program’s requirements.
Happily today I received the following email from the Google Certified Partner team:
Google AdWords Certified Partner Status Achieved
I was one of the first people to achieve the Adwords Qualified Individual status shortly after the Google Adwords certification program was launched in 2005.
Adwords Qualified Individual
When the program first came out, there weren’t any ongoing testing and certification requirements.
AdWords has changed a lot since 2005 let alone since March 5, 2002 when I opened my first Adwords account!
For example, I don’t think Google had even initiated advertising on the “Content Network” now known as the Google Display Network when I was first certified in 2005.
I am glad to have once again achieved Google AdWords Certified Partner Status.
If you live in a city and market like I do – one with clear boundaries between itself and cities close by – the differences between geo targeting location options and results within Google Adwords may not appear obvious.
As far as I can tell, Google Adwords offers two types of predefined targeting perimeters: the first at the “City” level and the second at the “Metro” level.
City Geotargeting
I am not absolutely clear where Google gets its definition of and parameters for it “City’ coordinates.
However, as you can see in my particular city’s case there is little difference between the City and Metro geo targeting options.
Metro Geotargeting
I believe Google assigns its Metro targeting parameters via the Designated Marketing Area (DMA) system.
When geo-targeting campaigns in Google Adwords, be sure to examine the differences between the City and Metro targeting options to make sure your Adwords advertising campaigns are reaching the internet audience in all the right places.
I inherited a Google Adwords account with about 65,000 keywords.
Today while scrubbing the account I happened to click on the home tab where I got the following alert.
Google Adword Keyword Alert
Here is the text verbatim:
The keywords in your account are nearing an unmanageable size. We recommend that you reduce the number of keywords within your account. This will ensure that your account includes the most targeted and relevant keywords possible.
Use our Adwords Editor to identify poor performing keywords within your account (such as keywords with few or zero impressions) and delete them.
Note: Be careful when deleting keywords in campaigns that are only opted in to the Display Network. Impressions and other statistics aren’t attributed to individual keywords when ads show on Display Network pages, but are attributed to the ad group as a whole. Therefore, keywords in Display Network-only campaigns will always show zero impressions.
The “Note” portion of the warning kind of complicates matters doesn’t it?
I run advertising campaigns for multi-unit operators which require targeting at the Zip Code level.
While Google Adwords doesn’t offer Zip Code targeting per se, it does offer radius targeting of locations.
The suggested minimum setting for map point radius targeting is 10 miles although in my particular case, I have found 20 miles a more forgiving distance for reaching the correct geographic audience.
Geotargeting Ads
I hand code in geographic radius targeting perimeters in an Adwords campaign initially to make sure I can confirm the location targets on the map Google provides before replicating targeting coordinates again into any future campaigns.
While I have come to expect some initial detailed input by hand, you would think Adwords campaign managers would be able to copy their targeting radius coordinates into other campaigns to expedite additional ad campaign programming.
Nope.
Attempts to copy a list of previously accepted geotargets from one campaigns settings into another is more often than not met with the following error message – “We can’t find the list of locations you entered.”
Geotargeting Copy Errors
What gives Adwords?
If you have accepted the coordinates in another campaign, how come your system can’t recognize them again for input into other campaigns?
Hand coding each and every geotargeted Google Adwords campaign is by definition a limitation and thus a barrier to scalable and efficient advertising.
I was giving a presentation on Marketing, Advertising and Public Relations several nights ago when one of the attendees asked What’s the difference between Marketing and Advertising?
Being immersed in and literally living both subjects for my entire career, I hadn’t ever asked myself that specific question let alone answered it.
Yes, I know what marketing is.
According to Wordnet.Princeton.Edu the definition to marketing is:
Yes, I know what advertising is.
Yet, answering the question what’s the difference between marketing and advertising will require further contemplation and reflection.
Today is the 156th anniversary of the birth of Irish writer Oscar Wilde.
Google are celebrating this event by featuring a Google doodle image of Dorian Gray on their homepage in the U.K. but not the U.S.
Oscar Wilde Google Doodle in UK
While there is nothing unusual about Google substituting a doodle for the Google logo, this is the first time I can recall seeing a non U.S. Google property feature a doodle that wasn’t also featured on Google.com.
Soon will every Google property worldwide be able to run its own Google Doodles like Google.co.uk has done today?
What if any consequences are there for the Google brand?
Its after 10:00 P.M., do you know where your Newspaper of Association of America NAA.org website is?
Newspaper Association of America Website Down
One thing is for sure, its not on the world wide web.
Update: I tried several times to reach the NAA.Org site with two different browsers to no avail. However, the NAA.Org site appears to be online again.
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