What’s The Difference Between Marketing And Advertising?

I was giving a presentation on Marketing, Advertising and Public Relations several nights ago when one of the attendees asked What’s the difference between Marketing and Advertising?

Being immersed in and literally living both subjects for my entire career, I hadn’t ever asked myself that specific question let alone answered it.

Yes, I know what marketing is.

According to Wordnet.Princeton.Edu the definition to marketing is:

  • selling: the exchange of goods for an agreed sum of money
  • the commercial processes involved in promoting and selling and distributing a product or service; “most companies have a manager in charge of marketing”

Yes, I know what advertising is.

  • ad: a public promotion of some product or service
  • the business of drawing public attention to goods and services

Yet, answering the question what’s the difference between marketing and advertising will require further contemplation and reflection.




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