Posts Tagged ‘Zip Code Targeting’

Can I Get Zip Code 20 Mile Radius Bulk Upload Targeting In Google Adwords?

January 21, 2011

Huh, can I?

Not presently.

Instead, I have to hand code in the Zip Codes I want to target one at a time because the Adwords bulk upload feature automagically converts a Zip Code list into the nearest city’s coordinates.

Bulk Upload 20 Miles Radius In Google AdWords

Bulk Upload 20 Miles Radius In Google AdWords

While on the surface this may appear helpful even intuitive, its not.

If I wanted to target the respective cities, I would enter their specific names not interior Zip Codes!

To this day, I still don’t understand why Google Adwords doesn’t provide pre-loaded Google Maps based Zip Code targeting.

Its not like the smart folks at Google couldn’t figure out how to integrate Zip Code targeting into Google Adwords.

AdWords Zip Code Targeting

AdWords Zip Code Targeting


Google Adwords Geotargeting Limitation

October 18, 2010

I run advertising campaigns for multi-unit operators which require targeting at the Zip Code level.

While Google Adwords doesn’t offer Zip Code targeting per se, it does offer radius targeting of locations.

The suggested minimum setting for map point radius targeting is 10 miles although in my  particular case, I have found 20 miles a more forgiving distance for reaching the correct geographic audience.

Geotargeting Ads

Geotargeting Ads

I hand code in geographic radius targeting perimeters in an Adwords campaign initially to make sure I can confirm the location targets on the map Google provides before replicating targeting coordinates again into any future campaigns.

While I have come to expect some initial detailed input by hand, you would think Adwords campaign managers would be able to copy their targeting radius coordinates into other campaigns to expedite additional ad campaign programming.


Attempts to copy a list of previously accepted geotargets from one campaigns settings into another is more often than not met with the following error message – “We can’t find the list of locations you entered.”

Geotargeting Copy Errors

Geotargeting Copy Errors

What gives Adwords?

If you have accepted the coordinates in another campaign, how come your system can’t recognize them again for input into other campaigns?

Hand coding each and every geotargeted Google Adwords campaign is by definition a limitation and thus a barrier to scalable and efficient advertising.