September 7, 2006
I signed up for a course a few months ago and then soon forgot about my subscription. I went to the site a number of times and got what I needed. Several months have now passed and there isn’t much new at the site except the promise of more to come.
Tonight I spent twenty minutes at the publisher’s site and another twenty minutes on the Paypal site looking for the “cancel my subscription” button or the “stop taking my money” switch. I couldn’t find either.
Looks like this particular Paypal merchant and internet publisher has harnessed the power of the ’til forbid recurring revenue model.
Tags: Search Marketing
Posted in 'Til Forbid, Cancel Paypal Payment, Internet Publisher, Paypal, Paypal Merchant, Recurring Revenue Model | Leave a Comment »
September 7, 2006
According to comScore Media Metrix online classifieds have grown 47% from last year to 37.4 million internet users. Craigslist.org has seen its traffic increase 99% over last year’s total and is the online classifieds category leader.
Will the newspaper industry ever be able to get the Craigslist genie back in its bottle?
Tags: Search Marketing
Posted in comScore Media Metrix, Craigslist, Craigslist.org, Newspaper Industry, Online Classifieds | 1 Comment »
September 7, 2006
David Carradine is appearing in Yellowbook.com commercials airing on national cable channels. I grew up in the 70’s watching Carradine as Kung Fu. Mr. Carradine attended a party at my now in-laws home in the early 1980’s where he sang and played the piano. I met his brother Keith Carradine backstage after one of his performances as Will Rogers in the Will Rogers Follies.
It appears Yellow Book has employed Carradine to reach and connect with baby boomer men like myself. My demographic theoritically has the decision making power within small to medium size businesses to make internet yellow pages buying decisions.
How many new internet yellow page advertisers does Yellowbook.com acquire for each $1,000 spent via cable television advertising? Can a Yellowbook.com internet yellow pages advertiser expect to get a higher or lower rate of return from their investment compared to what Yellow Book gets for each $1,000 it spends on cable advertising?
Tags: Search Marketing
Posted in Advertiser, Advertising Costs, Baby Boomer, Buying Decisions, Cable Advertising, Cable Television Advertising, Commercials, David Carradine, Demographic, Internet Advertising, Kung Fu, Market Segment, Small Business Marketing, Yellow Book, Yellow Book Advertising, Yellow Pages, Yellowbook.com | Leave a Comment »
September 6, 2006
For some time I have seen the GoogleTestAd show up in search data as a popular keyword query. I decided to dig a little deeper. Google Test Ad even has its own Wikipedia entry. However, tonight I see Google is bidding on their own keyword. The Adwords ad reads: Congratulations! This is a family safe ad. All systems are go! Clicking the ad in turn leads to a Google search results page for Family Safe.
Tags: Search Marketing
Posted in Adwords, Family Safe Ads, Google, Google Test Ad, GoogleTestAd, Keyword, Wikipedia | 1 Comment »
September 6, 2006
Blog Pulse a service of Nielsen BuzzMetrics has identified 33,773,884 blogs. 59,507 new blogs came to life in the last 24 hours. Although there are numerous blog software providers, I inexplicably acquired Cohn.Wordpress.com and Cohn as my member profile at Technorati. Surely there is more than one Cohn in the blogosphere…
Tags: Search Marketing
Posted in Blog Pulse, Cohn, Nielsen BuzzMetrics, Blogosphere | Leave a Comment »
September 6, 2006
Since Technorati sent my new blog traffic today, I have decided to “claim” my new blog as they have instructed.
Tags: Search Marketing
Posted in Blog, Post Claim, Technorati | Leave a Comment »
September 4, 2006
While searching for direct marketing services today, I noticed Google has begun integrating Google Base data into service related searches again. I have noticed these types of results previously only to see them disappear after a few days most notably under queries for Commercial Real Estate.
Tags: Search Marketing
Posted in Direct Marketing Services, Google Base, Google Search Results | Leave a Comment »
September 4, 2006
I was doing some research the other day and came across About Us. Unlike other wiki models which lack content at birth, the site’s founder Ray King was able to populate About Us with data from millions of websites through a partnership with cofounder Name Intelligence.
In the month since being launched, the site has shot into the top 2,000 sites worldwide according to Alexa.
Tags: Search Marketing
Posted in About Us, Domain Tools, Name Intelligence, Wiki | Leave a Comment »
September 4, 2006
Welcome to the Tim Cohn blog.
This is my third attempt at blogging. My first two forays were still early in the adoption cycle and prior to my getting a contract to write a book for John Wiley and Sons.
I read recently in Strategy+Business that the consultants at Booz Allen Hamilton didn’t think the blogging phenomenon would continue. Although, I can see their point – blogging is an uphill model ie., it requires time and effort, I think the social benefits of blogging will exceed its costs otherwise.
“Capital is the by-product of labor therefore labor is superior to capital.” Abraham Lincoln
Tags: My First Blog Entry
Posted in Abraham Lincoln Quote, Adoption Cycle, Blogging, Book Contract, Booz Allen Hamilton, John Wiley and Sons, Tim Cohn | Leave a Comment »
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